• The Revenge of Analog

  • Real Things and Why They Matter
  • Written by: David Sax
  • Narrated by: David Sax
  • Length: 9 hrs and 17 mins
  • Unabridged Audiobook
  • Release date: 2016-11-08
  • Language: English
  • Publisher: Hachette Audio
  • 5 out of 5 stars (2 ratings)

Price: CDN$ 39.85

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Publisher's Summary

A funny thing has happened on our way to the digital utopia: we find ourselves increasingly missing reality.

In this spirited audiobook, David Sax has found story after story of entrepreneurs, artisans, and creators who make real money by selling real things. And they're not just local craftspeople, either. As paper is supposedly vanishing, Moleskine notebooks - a company founded in 1997, the same year as the dot-com boom - has grown into a large multinational corporation. As music supposedly migrates to the cloud, vinyl record sales were up over 50 percent in 2015 and generated almost $350 million in sales. And as retail was supposedly hitting bottom, star Silicon Valley companies like Apple and Amazon are investing in brick-and-mortar stores.

Sax's work reveals not just an underreported trend in business but a more fundamental truth about how humans shop, interact, and even think. He captures what you're missing when you can't find a good song in a vast iTunes library or can't recall the details of an eBook you read; any simulation of a sight or smell or activity you experience in the real world is just that - a simulation. As you listen to this enlightening audiobook, that seemingly simple observation gathers ever more weight.

The success stories in this audiobook are eye opening, even inspiring. You'll come away from this audiobook with a renewed sense of what it means to work, live, and shop. For anyone who has grown weary of overnight billionaires and social media market disruptors, it is proof positive that there's another side of the story.

©2016 David Sax (P)2016 Hachette Audio

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What members say

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yes i am painfully aware of the irony here

loved it. bought it in hardcover first... didnt have time to read. listened at work.

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  • Amazon Customer
  • 2017-01-31

Excellent Listen for Digital Devices.

Interesting story. Well researched and thought provoking. The best thing is that it is read by the author and the author has a great reading voice. I could listen to this guy read a phone book and I would be enthralled. That would be an analog example, a phone book.

2 of 2 people found this review helpful

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  • R. C. Kahrl
  • 2017-01-03

Needed palliative

Any additional comments?

This book says things that I had suspected but never articulated. The best things that I like, mechanical watches, LP records (even CD's), film cameras (I never threw mine away), stick shifts, and writing notes in lectures, are now explained by one who has actually thought about, studied and researched, so that now I do not feel countercultural, but rather an archetype of all humanity who can enjoy the analog world and its attractions without fear of being anachronisms.

2 of 2 people found this review helpful

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  • Harold S. Geller
  • 2017-02-15

An excellent and thoughtful creation

Though I confess I just completed "The Revenge of Analog" as an audio book, I truly believe that consuming it has made me more mindful of the balance between digital technologies and analog pursuits. As someone who has been influenced by the Reboot organization, and a participant in the unplugging culture, I highly recommend this book. I must admit that as a senior executive in a technology company, I've raised more than a few eyebrows when I tell people what audiobook I am listening to. I'm buying the book, and plan to prominently display it on my desk.

1 of 1 people found this review helpful

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  • Heather Leson
  • 2016-12-21

fantastic

I've worked in tech my whole career. The chapters on ed tech and mediation will help me inform my colleagues. Overall, it provided conversation fodder and personal reflection. Thanks!

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  • Dan
  • 2018-09-30

A good story suffered from poor production

I enjoyed this book’s content, especially its case studies. However the audiobook suffers greatly from many poorly produced edits that don’t match the main recording sonically or in level, and sometimes are edited sloppily so words are repeated before and after edits. This is very distracting and disappointing. Additionally the entire audiobook is mastered to a very low level, requiring the headphones, speaker, or car you’re listening on to be turned nearly or all the way up.

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  • Jorge
  • 2018-05-16

Beautiful and insightful

Thank you Dàvid Sax. I have bought a white board, a moleskin and I will put my phone down more often.

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  • T. Smith
  • 2018-03-27

Great story hindered by technical issues

First off , great listen. To be true to the book it may be best to read. But if you are like me the only time I have is to listen during a commute.

Unfortunately the production of this book made it annoying. Words seem to be being clipped for compression purposes. I made it through but have higher standards for Audible to catch things like this.

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  • Behzad
  • 2017-05-20

Great book. Simple yet profound big idea.

great storytelling. A lot of really interesting examples that people can identify with. Has a message that is much bigger than it seems.

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  • Phil Queeg
  • 2016-12-25

Late to the party and heavily padded.

Would you say that listening to this book was time well-spent? Why or why not?

No. This is a very interesting topic, and Sax chooses some interesting examples, but it would be much better as a relatively short article without the excessive padding. Some examples are really driven into the ground.

Would you be willing to try another book from David Sax? Why or why not?

Not only "no," "heck no."

What didn’t you like about David Sax’s performance?

Better to have another reader. Sax's reedy voice becomes grating after a short time.

If this book were a movie would you go see it?

No.

Any additional comments?

Great topic, but way late to the party. Francis Fukuyama's Op-Ed piece in the February 26, 2011 Wall Street Journal, "All Hail...Analog?" covers this topic more rigorously and fluently in twelve paragraphs. Read that, and don't bother with this windy book. Just the opinion of a lonely naval officer.

5 of 12 people found this review helpful