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The Science of Motivation

Written by: Brian Tracy, Dan Strutzel
Narrated by: Brian Tracy, Dan Strutzel
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Publisher's Summary

The legendary college football coach and analyst, Lou Holtz once said: "When all is said and done, more is said than done."

These few, yet extremely profound words explain one of the biggest predicaments that individuals face today. Many of us as individuals say we want to be successful, happy, and influential. Yet, very, very few of us follow up what we say - whether said to others or ourselves - with specific actions that move us directly toward those goals. The idea of being successful is an attractive dream that fills us with positive emotions. Whereas the actions required to be successful (at work, in our relationships, in sports competition, etc.) are often difficult and lengthy. The desire to be genuinely happy is a universal goal toward which nearly every individual and advanced society aspires. But, the actions required to achieve deep and sustained happiness (some call it "joy") require us to often delay temporary gratification and "quick fixes" to problems. And, saying that we want to achieve a level of influence, either as a leader of others in the workplace, an influential member of the community, or as an admired parent and spouse, is far easier than the gut wrenching decisions, enormous amounts of personal time, and direct truth-telling that are required.

It's this gap - which can often feel as large, distant and mysterious as a black hole - between what we say we want, and what we must do to achieve it, that separates those who are able to turn their dreams into their destiny. So what do we need to bridge this gap between what we say we want, and what we must do to achieve it? We need goal-oriented motivation. What would it mean to you to learn how to develop this kind of motivation on-demand, sustain this motivation through the difficult periods of life, and instill this motivation so intricately into your daily life that you make the very idea of motivation unnecessary? All of that and more is available to you in this cutting-edge, all new program, The Science of Motivation: Strategies and Techniques for Turning Dreams into Destiny, from personal development expert and motivation master, Brian Tracy. Here you'll learn that the typical idea of motivation (as something that comes and goes, often out of your control; and as something akin to a balloon being filled with air from the outside in) are completely inaccurate. Motivation has been studied - as have the methods and strategies needed to replicate it. Truly, there is a science of motivation. And, like any other subject which has been studied and tested with the scientific method, if you implement the causes of motivation in your life, you will produce the effect of motivation. After cleaning away the numerous myths about motivation that most people believe, Brian will present this cutting-edge Science of Motivation with you. And, if you apply this science systematically in your life, your dreams will become your destiny.

©2017 Brian Tracy and Dan Strutzel (P)2017 Gildan Media LLC

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Decided not to Complete

The main title of this work is "The Science of Motivation." This is an inaccurate and frankly somewhat bizarre way to describe this book. In the first couple of hours, Mr. Tracy appears to acknowledge that he does not have any formal scientific training. Rather, he has a background as a salesman. He makes a few blanket claims about "research" leading him to certain conclusions, although he does not explain what research he is relying upon (nor do these conclusions seem to be supportable by actual research).

For example, Mr. Tracy goes to great lengths to espouse a worldview whereby the world is divided into two types of people: successful and unsuccessful. (He explicitly uses this turn of phrase several times.) In this world, successful people are gritty, self-made, and unafraid to fail. Unsuccessful people are lazy, blame others, and look for ways to take more than they give. This is not science. This is a very tired, very conservative, political orientation. There is no acknowledgement or discussion of fact that many "successful" people have inherited their success, or that many unsuccessful people face huge barriers to success (race, class, disability, gender, etc.). While Mr. Tracy is welcome to wade into the culture wars, he should at least be forthright about what he is doing.

The conversational style of this audiobook is sloppy. In the portion that I listened to, Mr. Tracy misattributes a quote to Henry Ford (about power being an aphrodisiac - this was popularized by a different Henry, Henry Kissinger), and he refers to Cicero as Greek philosopher (rather than a Roman). Little errors like this make one wonder what other errors may exist.

I did not complete the book. If you believe that success is entirely self-made, and achievable simply through hard work, then this book may be a nice pep talk for you. But if you are looking for a serious and nuanced discussion of the science of motivation, it'd be best for you to look elsewhere.

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