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The Science of Selling

Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

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The Science of Selling

Written by: David Hoffeld
Narrated by: David Hoffeld
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About this listen

 The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success

Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to:

- Engage buyers’ emotions to increase their receptiveness to you and your ideas
- Ask questions that line up with how the brain discloses information
- Lock in the incremental commitments that lead to a sale
- Create positive influence and reduce the sway of competitors
- Discover the underlying causes of objections and neutralize them
- Guide buyers through the necessary mental steps to make purchasing decisions

Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.

**Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot Consumer Behaviour & Market Research Management & Leadership Marketing & Sales Personal Success Career Marketing Business Human Brain Leadership Management Emotions
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Great book but I can’t get over the fact that the Narrator’s voice was beyond annoying. His nasally voice is simply unacceptable, I guess it was narrated by the author; he definitely needs to stick to writing… Very valuable info in here so I forced myself through it but it pained me the whole time. Note to the author: hire a vocal coach!

Great book. Needs a new voice actor.

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it's a torture to listen to him. voice coming from nose and kind of gave me a headache. I hope audible takes this matter into consideration.
giving the listener multiple options would be awesome. with the arrival of AI I believe that's not hard anymore

the voice of the narrator is annoying

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I'm sure there's a lot to be taken from this book. which I was quite looking forward to. However I'm almost an hour into it and all that I've gotten is the same point repeated over and over just with different words. That scientific method is the way to go. Yes, I get that. I got that the first time no need to repeat it 6 times like your a high school student trying to achieve the minimum word count required for their book report.

Ontop of the huge filler everything is read by a man who is so nasally that I mistook him for that Jewish girl from The Nanny.

Between the two factors I've stopped listening and would not recommend this audiobook.

pinched nose reader. lots of filler

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I'm sure this is a great book but I couldn't make it past chapter 2. The nasally naration is like getting poked in the ears with a hot metal rod. Permanently shelved this one.

the worst narrator

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