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The Secret Is You

Written by: Chris Cicchinelli
Narrated by: Chris Cicchinelli, Patty Brisben, Jill Holden
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Publisher's Summary

How a trailblazing business turned the hottest bedroom toy accessories into a $400-million global empire.

In 2000, Chris Cicchinelli was 25 and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home and virtual party business featuring relationship enhancement products. Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $22,000. Still, he said yes, planning to stay just a few months to get the company - which would soon be rechristened as Pure Romance - on its feet. But after recognizing its potential, he never left. 

Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company’s revenues from $3 million in 2001 to more than $400 million today. Its workforce of independent consultants now approaches more than 40,000 in the US and abroad, despite the recent challenges posed by the COVID-19 pandemic. 

In The Secret Is You, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world’s largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.

©2021 Chris Cicchinelli (P)2021 Audible, Inc.

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Thank you❤

I am on my 2nd go around! I can't get enough. Thank you for writing this book and allowing us to take this journey with you. I have only been with Pure Romance 3 months and you have helped me to become a better person, a better mom and help others. From the bottom of my heart thank you❤❤❤❤❤

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worth it

Chris is inspirational and genuine and real. I love that he's the one reading. this was a great book

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