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The Sell

The Secrets of Selling Anything to Anyone
Length: 8 hrs and 23 mins
Categories: Self-Help, Motivational
5 out of 5 stars (27 ratings)

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Publisher's Summary

The nation's number-one real estate broker and star of Bravo's Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life - no matter who you are or what you do.

Ten years ago Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then he's become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York.

Now, for the first time, Fredrik shares his secrets so anyone can find success doing what they love. According to Fredrik, even if you don't consider yourself a salesperson, you've been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence, persuade, or convince someone to give you something in exchange for what you've got - whether it's a luxury home, a great idea at work, or your profile on Match.com - you are selling. And if you know how to sell the right way, you can live your dream. That is what The Sell is all about.

Blending personal stories, hilarious anecdotes, and the expertise he's gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, an audiobook that tells you how to recognize and cultivate your true talents and make the ultimate sell. From the importance of being your most authentic self to looking like a million bucks even if you don't have a million bucks (yet!), he shows how intangible factors like personality and charm can get you noticed and make you shine. He also shares his tips and tricks for preparing, persuading, and negotiating so that in any of life's dealings, you'll come out a winner.

©2015 Fredrik Eklund and Bruce Littlefield (P)2015 Penguin Audio

What members say

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    3 out of 5 stars

Great insights to sell successfully

Fredrik can really entertain you while sharing his secrets to success. Some really valuable tips. Thank you Fredrik !

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  • PA NANA
  • 2016-07-10

Don't waste time or money.

Very little practical advice about selling. The focus is on the author himself. Don't waste your money like I did.

9 of 11 people found this review helpful

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  • Irene Burr
  • 2018-06-08

Fantabulous!

Thank you so much for your wisdom, knowledge and your motivation. I look forward to listening to this again and again! Make it a great day!

2 of 2 people found this review helpful

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  • Utilisateur anonyme
  • 2018-05-24

#TheSell - By far, the best book I have read

I have watched every season of MDLNY, and after reading The Sell, I have to say, Fredrik is polished on ALL levels of business and in life. From the shoes you wear, to celebrating the wins, Fredrick has it mastered. I have and will continue to apply his business mindset and strategies to my business (Detroit Real Estate Expert.) Well written, and narrated Fredrik!! A++

2 of 2 people found this review helpful

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  • adrienne
  • 2018-04-24

A Must "Read"

Where does The Sell rank among all the audiobooks you’ve listened to so far?

One of the best! I read a variety of different books, and this is a must "read" no matter what you do in life. If you're in sales - of any kind - this is a necessity! Really pumps you up and makes you think of things differently.

2 of 2 people found this review helpful

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  • Ashley
  • 2017-01-18

Horrible

This book was so bad I could not get past the first 20 minutes. No valuable information provided.

5 of 6 people found this review helpful

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  • Anton
  • 2015-04-21

Not a story about how to sell, but about his life

The book was a very enjoyable listen, Fredrik was an excellent narrator.

However, as the title describes the book, I got the impression that it would be a book on sales strategies he uses. While he shares some tips and tricks, the book is mostly filled with his own story and how amazing he himself is.

11 of 14 people found this review helpful

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  • Amazon Customer
  • 2019-04-11

Best book on sales, career and life...seriously.

Went through the book 2x consecutively. It's that good.

Fredrik is witty, fun yet full of practical advise on how to sell, how to have a prosperous career and how to live life properly. All the tips and to-do's can be easily implemented almost immediately.

Listening the 2nd time around, i realized that the author has unwittingly summarized, consolidated and even updated most of the books on sales (and career/life in general) that I've read. It's head and shoulders above all the rest because it has presented all the materials in a fun, inspiring yet actionable, practical and impactful manner.

It's one of those handful of books I'd seriously ask my kids and close friends to read.

1 of 1 people found this review helpful

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  • KimBer
  • 2019-03-25

Truly Honest!

Just Love Fredrik for who he truly is. Enjoyed hearing him & thank him for sharing his life with the world. Weee!

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  • Steven A Bassett
  • 2019-03-01

High Kick!

Great read! Funny, interesting, educational and very hard to put down. My wife and I own a small real estate company in RI and we love Fredrik. Great show and I'm now listening to this book a third time.

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  • Nikki
  • 2019-02-18

Great read/listen

I thoroughly enjoyed this book. The tips he gave kept me thinking throughout listening to this book.

1 of 1 people found this review helpful