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  • The Step-by-Step Guide to Copywriting: Online Learning and Course Design

  • Copywriter's Toolbox, Volume 1
  • Written by: Sandra Shillington
  • Narrated by: Sandra Shillington
  • Length: 1 hr and 49 mins
  • 2.3 out of 5 stars (3 ratings)

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The Step-by-Step Guide to Copywriting: Online Learning and Course Design

Written by: Sandra Shillington
Narrated by: Sandra Shillington
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Publisher's Summary

Do you want to make money Online? Write an Online course!

This audiobook walks you through every step of creating an effective online learning course using time-tested principles of instructional design and instructional writing. It’s a multi-step guide that subject matter experts and copywriters can follow to go from idea to fully developed online course. Whether your course will be sold on a marketplace platform such as Udemy, self-hosted on your own website, or launched through sites such as Teachable, Thinkific, or Kajabi, this audiobook will help you - even if you’re not sure yet on what type of course you want to create.

Turn your expertise into passive income. Take advantage of the surge in popularity e-learning has seen over the last few years.

  • Create engaging materials so that your audience gains and retains the knowledge and skills you're teaching.
  • Design your course according to how adults actually learn.
  • Learn how to evaluate the effectiveness your course.
  • Make sure your course isn't boring!
©2017 Sandra Shillington (P)2017 Sandra Shillington
Management & Leadership Education Online Learning
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Lacks technical information

The best piece of advice in the book was “read dotcom secrets by Russell Brunson”. She skimmed over the most critical areas, such as how to create video content and how to drive traffic. She didn’t even touch on web design, instead she said “put your course on Udemy” and went overly in depth during her one hour talk on the philosophy of course design. This is not a step by step guide but a vanity project. Pro tip, if your best piece of advice in your book is “read a different book” then don’t write it to begin with.

The book however was not devoid of useful information and good ideas. I’m dissatisfied with what I got for what I paid.

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