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The Storyteller's Secret

From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't
Written by: Carmine Gallo
Narrated by: Carmine Gallo
Length: 8 hrs and 14 mins
Categories: Business & Money, Careers
5 out of 5 stars (14 ratings)

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Publisher's Summary

This program is read by the author.

How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"?

They told brilliant stories.

In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, best-selling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power". The proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage.

In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?

The opinions expressed by Carmine Gallo in The Storyteller's Secret are his own. His audiobook is not endorsed, sponsored or authorized by TED Conferences, LLC, or its affiliates.

©2016 Carmine Gallo (P)2016 Macmillan Audio

What members say

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

The best book on the art of Story telling!

I have always wondered why and how human beings are captivated by impactful and transformative stories for millions of years. As a child, I grew up to listening to stories, from our parents, grand parents, teachers, uncles and aunts who brought to live stories from Vedic literature and epics. The idea was to teach us a lesson or instil a habit or build a character in us. The stories were the way they did it and they did that well, the stories left a trail in our life that cannot be erased. Carmine Gallo in this book beautifully captures the truth and science behind the art of story telling and explains in detail as how the millions of years old art can be still used in an AI world and the people who embrace this art can benefit tremendously. A very good read and must have addition to your collection!

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars
  • j bulldog
  • 2017-11-28

Nothing New for Seasoned Business People

If you are in touch with business visionaries and leaders there is nothing new here.

5 people found this helpful

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    3 out of 5 stars
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  • Jay Alders
  • 2018-11-23

Ehhh

Was hoping to learn how to tell stories better. I wanted the nuts and bolts. What I got was a compilation of other people’s stories. A montage of inspiring people but not the how to. After a couple hours into it, I’m bored.

4 people found this helpful

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    2 out of 5 stars
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  • Baruch Sadogursky
  • 2017-10-06

Pretentious trivialities in a patronizing voice

That's kinda book you want your money back on. Very basic stuff, repeated again and again in a tone of explaining to a three years old. I stopped listening after he explained what an "analogy" is for the forth time, trying to make it sound like he's explaining the theory of super symmetry.

9 people found this helpful

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  • James P Kittridge
  • 2016-03-14

important book

this is an important book. it's not great but is very good. could have been better with more details on technique.

3 people found this helpful

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  • Fai
  • 2016-10-22

Inspiring

This book talks about stories as a powerful tool for communication and I completely agree. I already started using the techniques at work and see this as a game changer on reaching people. Buy it!

2 people found this helpful

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  • Kelli
  • 2016-04-14

Book of Constant Story Telling

What would have made The Storyteller's Secret better?

The stories are great, but 8 hours of story after story get's old

What was the most interesting aspect of this story? The least interesting?

There were so many stories I can't remember them all and after a while I forgot what the book was about

What about Carmine Gallo’s performance did you like?

Kept my interest

What reaction did this book spark in you? Anger, sadness, disappointment?

Frustration

2 people found this helpful

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  • Aaron Eagle
  • 2016-02-25

A beautiful story teaching how to tell you own.

Using the principles of effective storytelling the author teaches what those principles are and how to use them. Fun, inspiring, and enlightening this is a great audiobook to listen to.

4 people found this helpful

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  • Dale
  • 2017-04-04

Fantastic Book

Absolutely Excellent.

This book provided clear evidence on why story is the best communication vehicle for humanity. Don't try to change people's minds without appealing to their heart through story.

1 person found this helpful

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  • Christopher
  • 2017-03-05

Relevant and Helpful

I'm grateful to find this story. I read Talk Like Ted, The Presentation Secrets of Steve Jobs, and now the Storytellers Secret... wow. So relevant to my life - now and in the future - and so helpful!

1 person found this helpful

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  • WillTalksBiz
  • 2017-02-20

Great Story

This book compiled some of worlds best story tellers. Very inspirational and a most read!

1 person found this helpful