Listen free for 30 days

  • The Storytelling Edge

  • How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
  • Written by: Joe Lazauskas, Shane Snow
  • Narrated by: Chris Sorensen
  • Length: 4 hrs and 15 mins
  • 4.2 out of 5 stars (9 ratings)

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
The Storytelling Edge cover art

The Storytelling Edge

Written by: Joe Lazauskas, Shane Snow
Narrated by: Chris Sorensen
Try for $0.00

$14.95 per month after 30 days. Cancel anytime.

Buy Now for $21.92

Buy Now for $21.92

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care - in work and in life.

©2018 Contently, Inc. (P)2018 Gildan Media

What listeners say about The Storytelling Edge

Average Customer Ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 4 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    1
Story
  • 4 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Not worth it- Only emphasizes the importance of stories, but doesn’t tell how to create good stories

It kept emphasizing the importance of stories throughout the book, but didn’t have the information or framework to create stories. The stories told didn’t grab my attention and I kept loosing them half way.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

This an amazing book.

“His therapist developed a concern that his patient had possibly developed a romantic interest in a piece of content software.” could well be the greatest line I’ve ever heard read out loud. If you’re interested in Storytelling get this!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    3 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars

Low Level Knowledge

Some much to do with trends and correlating them with causation with anecdotal stories of success in hindsight. Save your time and spend it elsewhere.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent Living Examples of Impactful Storytelling

I don't leave reviews often. This book demonstrates to you how a story can be told effectively. It's a must-read for marketing professionals worldwide.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!