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The Technology Fallacy

How People Are the Real Key to Digital Transformation
Narrated by: Jack de Golia
Length: 8 hrs and 33 mins

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Publisher's Summary

Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions - but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental.  

The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity - the ability to take advantage of opportunities offered by the new technology - and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset.

©2019 Massachusetts Institute of Technology (P)2019 Tantor

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  • Wes Mauer
  • 2019-11-20

Creating the right culture is the key to success.

Great insights into a topic not covered enough in other books on transformation. One of the keys to a successful business modernization plan is shifting the mindset of employees to adopt a position of lifelong learning and an embrace it change culture. This is often the most difficult part. This book offers some very good information on the importance of this cultural shift and some base strategies on how you get started on that journey. Well done!