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The Toilet Paper Entrepreneur
- The Tell-it-Like-it-is Guide to Cleaning Up in Business, Even if You Are at the End of Your Roll
- Narrated by: Mike Michalowicz
- Length: 4 hrs and 52 mins
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The Toilet Paper Entrepreneur
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The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
- Written by: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 7 mins
- Unabridged
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Overall5 out of 5 stars 75
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Performance5 out of 5 stars 61
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Story5 out of 5 stars 59
Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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5 out of 5 stars
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Such great info!
- By justin murray on 2023-09-15
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Get Different
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Overall5 out of 5 stars 24
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Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.
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5 out of 5 stars
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A great presenter and a source of incredible ideas.
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Clockwork, Revised and Expanded
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If you're like most entrepreneurs, you started your company so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.
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From Mike Michalowicz, the author of Profit First, Clockwork, and The Pumpkin Plan, comes the ultimate diagnostic tool for every entrepreneur.... The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent—but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.
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5 out of 5 stars
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Very good!
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Surge
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- Length: 4 hrs and 48 mins
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Overall4.5 out of 5 stars 14
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To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand - but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time.
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5 out of 5 stars
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Very Insightful
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Overall5 out of 5 stars 2
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Performance5 out of 5 stars 1
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Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.
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The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
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- Length: 7 hrs and 7 mins
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Overall5 out of 5 stars 75
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Performance5 out of 5 stars 61
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Story5 out of 5 stars 59
Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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5 out of 5 stars
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Such great info!
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Get Different
- Marketing That Can't Be Ignored!
- Written by: Mike Michalowicz
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- Length: 6 hrs and 57 mins
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Overall5 out of 5 stars 24
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Performance5 out of 5 stars 22
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Story5 out of 5 stars 22
Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.
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5 out of 5 stars
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A great presenter and a source of incredible ideas.
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Overall5 out of 5 stars 7
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Performance5 out of 5 stars 7
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If you're like most entrepreneurs, you started your company so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.
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Overall5 out of 5 stars 43
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From Mike Michalowicz, the author of Profit First, Clockwork, and The Pumpkin Plan, comes the ultimate diagnostic tool for every entrepreneur.... The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent—but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.
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5 out of 5 stars
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Very good!
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5 out of 5 stars
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Overall5 out of 5 stars 2
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.
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2 out of 5 stars
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not much content
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The Recession Response is one of your greatest assets to understanding and navigating the recession. It gives you both insights on what to expect and specific steps on how to navigate it. This isn't just theory, albeit it is in here to give context. This is full of strategies, steps, and how-tos. Evaluate what will serve you and deliberately execute on it.
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Take your business to the next level by identifying the opportunities in your simple numbers. Looking for an investment opportunity with the capacity for long-term high yields? Put your business to work for you! Greg Crabtree demystifies common accounting and reveals the growth potential going unnoticed in your balance sheets. Learn how to make decisions based on data you already have to guide your business to be its best, most profitable self.
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In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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1 out of 5 stars
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Really really cheesy
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Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
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Publisher's Summary
"Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work."
So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.
The founder of three multimillion-dollar companies, including Obsidian Launch, a company that partners with first-time entrepreneurs to grow their concepts into industry leaders, Mike Michalowicz knows what it really takes to spin your great idea into pure gold.
Whether you're just starting out or have been at this for years, Mike's "get real" approach to business is a much-needed, swift kick in the pants. In this book, you'll discover:
- Why a business plan is a total waste of your time
- Why fulfilling your own needs is the first and last order of business
- Which three sheets of paper you need to successfully launch, manage, and grow your business
- How to get started in business with little or no money
- How to find and exploit resources that no one else knows about
- How to stop procrastinating and take action NOW!
More from the same
What listeners say about The Toilet Paper Entrepreneur
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Crystal Hart
- 2019-12-26
100 business books in 1!
Mike has a great voice making to audio version easy to listen too . His energy, passion and humour all come through in this audio version; you feel like he is a buddy talking with you and giving incredible advise. He takes the wisdom and guidance from numerous business books, and filters it all into a simple easy to follow guide. He gets right to the meat, right to the heart, right down to business!
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3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 2020-07-08
Interesting
Mike did a very good one here explaining how hard but interesting it is to start a business especially with no cash or VC.. I was really impressed at how he broke down raising cash for a startup with zero cash.. I will be listening to this again..
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jessica B
- 2018-08-31
AWESOME READ!!!
Super relevant, concrete examples, excuse-busting and highly motivating! An overall winner in my books 😊 (pun intended)
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Zed
- 2022-05-22
Excellent Read
Encouraging! The author is a straight-shooter. This book motivated me to make improvements to my business with little budget adjustments.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- The Larkins
- 2021-11-23
Great read/listen for anyone
I run 2 small businesses and its not easy work. A friend recommended that I listen to (or read) Profit First. I got a part of the way through the book and stopped to listen to The Toilet Paper Entrepreneur. I have now listened to it twice in about 2 weeks and will most likely listen again! Mike is easy to listen to and the things he says/tells you is incredible. Things that we as business owners should have thought about, but didn't. We all need a helping hand no and then and Mike is there doing just that, lending help where he can. I cannot wait to read/listen to the rest of his books!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sarah
- 2021-11-02
Funny and different business book
The premise of this book is that entrepreneurs need to get creative with how they can be successful in circumstances with no money. I’m not sure a ton of it applied to my situation necessarily, but I think the reader will be able to get a few insights and it’s a light and funny read. The author treats reading the book like a comedy act which i really enjoyed, definitely sticks out from other business books and I actually laughed out loud a couple of times.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story1 out of 5 stars
- Rakesh Kumar Parhar
- 2021-07-28
Amazing audiobook
This audiobook is great! Mike is really enthusiastic and tells you as it is!
Thank you Mike!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Griffan
- 2021-03-21
Great listen
Great detail and Direct. Short and sweet for the win!! I did not listen to all his books in order but I plan on doing so again in order once I have listened to a majority of them.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dreamboat Detailing
- 2020-11-12
A passionate marriage
A highly recommended read whether you are looking to start a business, are an active entrepeneur, or even if you simply want a money-maker's perspective on goal setting and managing your finances intelligently.
Written in a delightful tongue-in-cheek manner, the book is rife with success stories and actionable examples. Unlike many of the motivational books, however, you are not expected to just light a fire under your ass through these tidbits alone, otherwise interspersed between dry number crunching and boring conflation about the importance of he who wrote, the mighty CEO. Instead, a humble tone and a self-deprecating yet simultaneously uplifting spirit creates an upward vortex of energy and can-do attitude.
I have read all the classics, and some of the obscures. Few have managed to keep me as interested in the economics aspect within the passionate marriage of a man and his business in entrepreneurship . Well done, well done.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Hayden barker
- 2020-07-21
excellent read !
this guy is so motivating it's scary. I currently run a smaller business going for the big time and the ideas of scarcity really hit home. post covid, there isn't much on the roll, but there is opportunity galore ! a must read.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jon
- 2013-10-07
brilliantly unorthodox. intelligently uncouth.
What made the experience of listening to The Toilet Paper Entrepreneur the most enjoyable?
Chock-full of useful information, while being not in the least bit dry.
What was one of the most memorable moments of The Toilet Paper Entrepreneur?
play-by-play narration of a public restroom 3-sheets dilemma.
What about Mike Michalowicz’s performance did you like?
energy, enthusiasm, and clearly in the author's voice because he self-narrated :-P
Did you have an extreme reaction to this book? Did it make you laugh or cry?
I laughed early, I laughed often, and I laughed hard.
Any additional comments?
TPE is the "how to start a lean business" book. The Pumpkin Plan (also by Mike Michalowicz and also on Audible) is the "how to grow beyond your plateau" book. Both are irreverent and full of great ideas.
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16 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- John
- 2016-09-12
Just what this 60 year old needed to renegade.
I had almost checked out on my 32 year old business.......nearly lost the passion. Listening fired me up.
I'm telling everyone it's important they stop what they are doing and listen to the entire book NOW!
Daddy Rabbit
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14 people found this helpful
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- sop
- 2015-02-13
Read in reverse order
This is the first book in Mike's series of books and having listened to them in reverse order, the insights Mike provides in later books with regards to the context in which this book played out help put it into perspective.
A great performance with a good story but I would encourage everyone to read Mike's other books first.
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13 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Javier
- 2014-12-31
I am a TPE
What did you love best about The Toilet Paper Entrepreneur?
Ironically, I read this book last of all 3 of Mike's books. Still loved it. I am have had a company for almost 2 years and though much of the book still applies to me, I only wish I read it 2 years ago. I love that Mike brings it as he is, like it or not!
Who was your favorite character and why?
Mike! As a young business owner I felt the chill in my spine and fire in my stomach when Mike mentioned he started at 24 years old; I am 24 now.
Any additional comments?
Having read all 3 of Mike's books I can honestly say they speak for themselves. Even if you don't like the accents and cheesy humor, you will eventually! If I ever have the pleasure of meeting Mike Michalowicz someday I only hope to buy him a beer! Cheers, Mike!
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7 people found this helpful
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story2 out of 5 stars
- DoctorMu
- 2014-03-26
Quit with the feces allegories
What did you love best about The Toilet Paper Entrepreneur?
The first half of the book gave a lot of good information and exercises. His presentation styles was highly energetic and definitely got wheels turning in my mind.
Would you be willing to try another book from Mike Michalowicz? Why or why not?
Maybe....
Any additional comments?
Yeah, so I was the one who bought the book and I knew what I was getting (I guess), but I just don't see the point in making your entire book full of feces allegories. He begins the book talking about sitting on the toilet trying to wipe yourself and ends the book about about the inventor of flushable toilets. I dunno...maybe I'm just a little sensitive, but I really don't find the humor in bodily functions....especially in a business setting. I would've ranked higher had it not been for this.
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5 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- ArtisanShrew
- 2017-04-29
I can't get enough of this guy ❤️
Many authors/narrators can be pleasant to listen to but this guy really is funny! Despite the fact I already know about the topics he covers in his OTHER books, I am tempted to by one of his other books just for the fact I'm guaranteed a great listen! 😊😉👍
PS. I'm always skeptical of reviews that are complimentary so for what it is worth, I should mention; I don't know the author and - as of 5/2017, I'm not an blogger of affiliate of ANY kind.
PSS.... the not so bonus, bonus-content about Mr Crapper is interesting Trivia I never knew of prior.
#MindBlown
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4 people found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Facetious Rapscallion
- 2013-10-10
Waste of Money
Any additional comments?
Author could have put all the useful knowledge in this book in 3-4 pages, skip it.
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4 people found this helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Predator Defense
- 2020-12-05
Meh! A Mix of Nothing New and That's Kinda Cool.
If he didn't try so hard to make his "Toilet Paper" metaphor work, along with a fairly lame attempt at being funny and shocking by throwing out the occasional F-bomb, he could have made a pretty decent 2-hour book with some fairly good insights.
Unfortunately, you have to sit through a litany of tired cliches and oversimplified idealisms to get to a few worthwhile nuggets of original thinking.
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3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Charles Wilkinson
- 2017-05-27
Great read
Excellent recommendations for getting off your duff and making it happen. fits philosophy of his other books.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 2016-10-18
Great listen.
Mike is a great motivator with some great advice. It's worth the listen if your struggling to get your butt off the couch and continue/start your business.
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