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  • The Wizard of Ads

  • Turning Words into Magic and Dreamers into Millionaires
  • Written by: Roy H. Williams
  • Length: 4 hrs and 41 mins
  • 4.4 out of 5 stars (7 ratings)

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The Wizard of Ads cover art

The Wizard of Ads

Written by: Roy H. Williams
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Publisher's Summary

Turning Words into Magic And Dreamers into Millionaires.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

  • multiply the effectiveness of your advertising
  • understand the tug-of-war between intellect and emotion
  • plant a mental trigger in the mind of your customer
  • create totally new concepts from combinations of old ones
  • see the opportunities around you- avoid the danger of overchoice
  • escape the need to advertise "Sale! Sale! Sale!"
  • find the genius that hides within you- receive the best others have to give
  • focus your advertising, your business, and your life

    Along the way, the Wizard will:

  • share the power of encouragement
  • talk to you about your Ruby Red Slippers
  • make you understand how lucky you are
  • show you how to avoid the mistakes that others have already made
  • convince you of the need to rest.
    •
    ©1998 Roy Williams (P)2000 Roy Williams
    Management & Leadership Personal Success Marketing & Sales
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    What listeners say about The Wizard of Ads

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    • Overall
      4 out of 5 stars
    • Performance
      3 out of 5 stars
    • Story
      3 out of 5 stars
    Profile Image for Matthew McQuinn

    Would be better read in print

    There was lots of sound fx that made the message convoluted and hard to follow at times. Overall there was some great tips to take away that will help me communicate more effectively as a marketer.

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