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Publisher's Summary

Kaizen, skills, integration: three words that 20 years ago didn't mean anything, today they mean a lot. Our economy and society rotate around these concepts. Which role do they play in our life? Furthermore, we all know that the globalization is making our system changing so fast that we literally have to run! And who wins the marathon at the end? The business with the best players. The most motivated, the most skilled-matching team. There is no enterprise without people. Obvious. Human resources represent the strength of the business, the engine that allows to keep up with the marathon, to be competitive. We have to focus on the performance of the people, of our team. 

During the years, indeed, the market have kept evolving very fast and also the "marketing concept" has changed. The product is not anymore the beginning and the end of the business cycle, but the customer is. This process starts from the customers because nowadays people are more important than products. That's why marketing has become so important so far.

What is marketing then? Marketing is putting the right product, in the right place, at the right price, at the right time. How does a company do that? Creating a successful marketing mix strategy. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

©2020 Lorenzo Piana (P)2020 Lorenzo Piana

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