• They Ask You Answer

  • A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
  • Written by: Marcus Sheridan
  • Narrated by: Paul Boehmer
  • Length: 6 hrs and 20 mins
  • Unabridged Audiobook
  • Release date: 2017-06-26
  • Language: English
  • Publisher: Gildan Media, LLC
  • 4.5 out of 5 stars (11 ratings)

Price: CDN$ 25.92

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Publisher's Summary

A revolutionary marketing strategy proven to drive sales and growth.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.

Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the US, turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions.

This audiobook shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.

  • Boost your company's web presence with methods that work
  • Build a level of trust that generates customer evangelism
  • Leverage your in-house resources to produce winning content
  • Utilize tactics that work, regardless of industry or sector

When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling", and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

©2017 Marcus Sheridan (P)2017 Gildan Media LLC

What members say

Average Customer Ratings

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    5 out of 5 stars

Must listen audiobook

As Marcus says it, you will be a David fighting the Goliath.

His strategies and recommendations are so effective and will beat any SEO companies empty promises.

Thanks Captain Number Cruncher of Numetrica City for recommending this book.

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Nice read and informative

This book focuses on content marketing but with a twist to approach. They Ask, You Answer is a great read. Loved it!

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    5 out of 5 stars
  • henry cooper sr
  • 2018-03-19

Content is King☺☺🙄

This has to be the most honest and throuough book on the digital customer I have ever read.Simple clear and direct information on how to approach your marketing campaigns a must read for any digital entrepreneur.

1 of 1 people found this review helpful

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  • Chris Heidlebaugh
  • 2017-08-04

Digital Agency Ready to Answer!

My name is Chris and I have been a fan of Marcus's for a while now. I was so excited to get his book. I own digital marketing agency (Colorado Web Impressions) and in my industry it's a lot like the car industry where people can get a bad reputation fast! I plan to start putting all of the lessons learned within this book to use within the next few months for my business! Blessings to you Marcus

3 of 4 people found this review helpful

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  • Vic
  • chicago, IL United States
  • 2019-05-06

informative

Enjoyed how it encourages one to consider a different opinion. Looking forward to updated material

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  • Renee' Dickinson
  • 2019-03-16

Great info!

I love this book I thought it was outstanding content! I look forward to getting a paper version so that I can mark on it and make tons of notes. In the meantime I will listen to it over and over. Excellent book.

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  • Anonymous User
  • 2019-03-12

Good insight in content Marketing.

am sure it should work. I am going to apply rules for my company Fitso into swimming pools operations and coaching.

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  • Radoslaw
  • Wroclaw, Poland
  • 2019-02-25

Story + strategy = great read / listen.

You won’t find any new ideas in this book, but it is not a problem. Marcus is showing you a way you can replicate in turning your view on business secrecy into a marketing weapon.
Use it for your own benefit. Definitely worth your time.

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  • Anonymous User
  • 2018-12-20

Great book! bad narration

If you seen Marcus in person, it's probably better just to read the book yourself. The energy of the narrator does not match Marcus at all! If you're a business owner this is a must read!

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  • Judah Swagerty
  • Tri-Cities, Tennessee
  • 2018-11-28

AWESOMENESS... definately reading this multiples

This was probably the best book on content marketing and strategy I've read... and I've read plenty. This book deserves 10 stars!!!

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  • Gabriel Afana
  • 2018-10-23

Best book on content marketing I've read

this is really an excellent book. If you're interested and understanding so why and the how content marketing, this is the one to read. It is very in-depth yet very actionable. out of all the content marketing books I've read so far I would keep just this one and use it as a guide.

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  • lisa b.
  • 2018-09-23

Incredible content.

This book, both validated and inspired our company to follow the concept of a different- and nonnegotiable - form of marketing. Your business will follow their lead or miss an opportunity to obtain real, measurable and educated buyers. Was not a fan of the narrator- sorry.