Trust Me, I'm Lying

Confessions of a Media Manipulator

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Trust Me, I'm Lying

Auteur(s): Ryan Holiday

Narrateur(s): Ryan Holiday

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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.

I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

In today’s culture...

Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
Bloggers are slaves to money, technology, and deadlines.
Manipulators wield these levers to shape everything you read, see, and watch - online and off.

Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided.

I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.

Marketing

Marketing et ventes

Réseaux sociaux et création de contenu

Réussite personnelle

Sciences sociales

Études des médias

Commerce

Technologie

Entreprise

Drôle

Relations publiques

Ce que les critiques en disent

“A playbook for the dark arts of exploiting the media.” (Robert Greene, author of The 48 Laws of Power)

“Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.” (Edward Jay Epstein, author of The Big Picture)

"[Like] Upton Sinclair on the blogosphere." (Tyler Cowen, MarginalRevolution.com; author of An Economist Gets Lunch)

“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.” (Tucker Max, number-one New York Times best-selling author of I Hope They Serve Beer in Hell)

Les plus pertinents

Tells you how media is malicious and using you for clicks. Absolutely amazing read.