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- Achieving Business Success Through Disability
- Narrated by: Braden Wright
- Length: 8 hrs and 37 mins
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If you discovered a new market comprising 53 percent of the world’s population, would you act to invest in it?
There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53 percent of all consumers. It is the world's largest emerging market.
Unleash Different reveals how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing "nice to do" with "return on investment" allows market forces to take over and the world's leading brands to do what they do best: serve a market segment - in this case, the disability market.
Business managers will come to understand:
- How taking a charity-oriented approach to people with disabilities has failed
- What action is required to capitalize on the world’s biggest emerging market
- How their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent
Rich gives the listener a peek into how he rose from a Canadian school for "crippled children" to manage $6 billion for one of Wall Street’s leading firms. He makes it easy to relate to the business goal of serving disability - because he has actually done it.
What the critics say
“A personal and insightful read for all who want to think differently and understand the global disability market. This book goes a long way to explain what Rich has been saying for years: serving disability makes good business sense.” (Kenneth Fredeen, General Counsel, Deloitte LLP, and Chair of the Federal Panel)
“[Rich Donovan's] new book illustrates why and how employers and firms could increase their success by focusing more on people with disabilities.” (Quill & Quire)
"An inspiring story with a unique perspective on both business and people with disabilities.” (Booklist)