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  • WTF?! (Willing to Fail)

  • How Failure Can Be Your Key to Success
  • Written by: Brian Scudamore
  • Narrated by: Brian Scudamore
  • Length: 2 hrs and 4 mins
  • 4.7 out of 5 stars (53 ratings)

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WTF?! (Willing to Fail) cover art

WTF?! (Willing to Fail)

Written by: Brian Scudamore
Narrated by: Brian Scudamore
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Publisher's Summary

Entrepreneurship is a roller coaster of trial and error, laughter and tears, confusion and triumph. In WTF?! (Willing to Fail), serial entrepreneur Brian Scudamore takes you on an adventure that will convince you once and for all that you have exactly what it takes to succeed. 

With engaging stories from his 30-plus years of failing upward, his audiobook is full of lessons you can apply to your own endeavors developing a clear vision, creating an awesome culture, finding gratitude in challenging times, and using setbacks to change your business for the better.

Being an entrepreneur means letting go of fear. WTF?! (Willing to Fail) gives you the encouragement and wisdom you need to begin stumbling toward greatness.

©2018 Brian Scudamore (P)2018 Brian Scudamore

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What listeners say about WTF?! (Willing to Fail)

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A very interesting/empowering story

Thoroughly enjoyed this book, so many powerful statements that resonated with me. Not your typical failure to success story but a story of constant setbacks, adjusting the course and creating success from those setbacks is very inspiring and informative. I recommend this book to anyone that is thinking or ever thought of leading their own way in their professional lives

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eye opening

funny you brought up the e-myth after I just finished the e-myth revisited 2 prior to leaving this comment! what a great story and learning experience

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars

Not bad, but a bit thin.

Overall not a bad book, but there’s little business info to be gleaned here. If you’re not already familiar with Brian’s story this will be entertaining. However, if you know his story or have heard his episode of “How I Built This”, it’s a bit repetitive.

I was hoping for more business insights and education, a deeper insight into operations and know-how.

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    5 out of 5 stars
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I highly recommend this book!

Brian has had remarkable success over the last three plus decades! His work offers great lessons and inspiring stories!

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  • Overall
    5 out of 5 stars
  • Sam
  • 2020-09-08

Great book!

I purchased this as I was preparing for interviews for this company. After listening to this audio book I really want to work for this company. Brian is a genuine person who you can tell really cares about his employees.

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  • Overall
    5 out of 5 stars
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Love it. Very helpful and insightful

Sharing actual moments of mistake and telling you how those translated into success is rare to be shared. Read it!

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    3 out of 5 stars
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    3 out of 5 stars

it's ok.

I like Brian, the story, everything about 1800 got junk. I don't think he was the best choice to narrate.

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    5 out of 5 stars
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very optimistic perspective for a dull biz

loved how Brian has fun, and doesn't care about normal. very good advice to have the heart of a founder or don't do it

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    5 out of 5 stars

A refreshing business book !

Brian tell his story in a refreshing eay for a business book. Took a few nuggets from his lessons learned that makes it a worthwile book.

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  • Overall
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great book helped me out when I needed it.

if you are starting a business this will help get you over the hard parts

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