Bridget Brennan, CEO of Female Factor, shows listeners how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women.
When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.
In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power. Brennan introduces the Four Motivators Framework, which shows how every company can help customers feel:
- Connected to them, their brand, and their business
- Inspired to buy from them specifically
- Confident in their buying decisions
- Appreciated for their business
Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate, and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.
Charts and discussion questions in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
What members say
- Curt Wang
Straightforward, insightful and practical advice
Brennan's four motivators model for selling to women is straight-forward and memorable. The model provides a helpful checklist that I now keep in mind when working with my female clients (and a lot of this applies to my male clients as well). However, what I found really helpful was the numerous practical and actionable tips for each of the four motivators that were brought to life with relevant real world examples.