Zero-Based Budgeting (ZBB) is making a comeback and has made it to the top of the list of most adopted management tools among executives in leading global organizations.

As we enter an unprecedented era of economic unpredictability, disruptive technologies, globalization, and fierce competition, companies are increasingly finding themselves in search of money to invest in new initiatives which have caused a resurgence in ZBB as a tool of choice among executives.

The last time anyone wrote about the subject was in the 1970s.

Does this method still hold ground? Are companies using ZBB in the same manner they used to as in the ’70s? Not exactly. Companies that are simply joining the herd and inappropriately adopting the approach as a one-time fix and a cost-cutting tool are disrupting and crippling operations while facing a huge internal backlash.

ZBB is a way of life! What was once used as a scary cost-cutting tool in the ’70s has now been revamped as a framework for replacing the once-a-year budgeting process with continuous business monitoring, with ZBB being adopted to drive efficiency and reallocate resources to unleash hidden values and fuel growth. Companies are seizing this opportunity and are adopting the zero-based method to rethink the status quo.

This audiobook covers the entire spectrum of the “Zero-Based” approach and illustrates how ZBB is being adopted not as a one-time fix but as an integrated change management tool that optimizes usage of resources across the value chain and instills accountability for cost across the entire organization.

Adopting ZBB is a cultural shift and requires the adoption of “Zero-Based Thinking” across the organization. You should buy this audiobook whether you are contemplating reinventing your existing budgeting process or you are already working on a ZBB initiative and need to make sure you are on the right track. If you’ve never heard of ZBB, you should buy this audiobook as the cost of not knowing is not zero-based.