• 039. Build Your Influence with Strategic Storytelling w/ Jeff Bartsch

  • Apr 3 2023
  • Length: 34 mins
  • Podcast
039. Build Your Influence with Strategic Storytelling w/ Jeff Bartsch cover art

039. Build Your Influence with Strategic Storytelling w/ Jeff Bartsch

  • Summary

  • Here’s the crazy thing about storytelling – most of us do it all the time, so we think we know what it is. But at one point or another, we’ve all experienced storytelling at another level, and we know there’s a lot more that goes into it than what we might think.

    Strategic Storytelling exists in forms you already recognize, but it also exists in a bigger form  that you probably DON’T recognize, because hardly anybody ever talks about it. Check out this episode for more on storytelling on the small scale AND the big scale.


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    💡 RESOURCES

    The Story Greenlight Roadmap™: https://www.storygreenlight.com/consult 


    📝 SHOW NOTES

    00:00 The Importance of Strategic Storytelling

    01:38 What makes you a storyteller?

    02:18 Jeff's journey learning the art of storytelling

    05:57 Learning to play "from the soul"

    08:28 Bringing a message to life

    10:11 Strategic Storytelling is crafted with a goal

    11:42 What is Strategic Storytelling?

    12:14 Strategic Storytelling in long and short-form content 

    13:32 Experiences drive more interactions

    15:06 Other goals of storytelling

    17:43 Setting the right goal for Strategic Storytelling

    19:04 Using Strategic Storytelling as a business

    19:50 Strategic Storytelling goals for a business

    22:21 An example of story alignment from a business

    25:41 What is Story Alignment?

    26:38 Stories are everywhere in our lives

    29:43 Stacking stories into alignment

    30:57 Storytelling is familiar, but also strategic


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    FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪

    💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!


    Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

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