Without effective discipline around decision making we can end up making decisions we later might call dumb. To avoid this one of the tools we use is the sandbox. Where we play.

Our sandbox is where we have proven that we can win and earn the right to be a viable option for our customers. And the principle helps us to keep sand in the box.

What we sell, Who we sell it to and where we sell it.
Like any principle creates focus and guardrails for our thinking and decisions.

When going outside of these guardrails, we need to do it with extreme caution and this takes a lot of humility at times - especially when a business is doing really well.  

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