267. How To Hire When No One’s Applying (Builder Roundtable) - Matt Risinger, Jacob Toler, Matt Balfe
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Most contractors post a job ad, get zero qualified applicants, and wonder why they can't find good people. The problem isn't the labor market — it's your hiring system.
In this roundtable, Matt Risinger (founder of The Build Show Network), Jacob Toler ($2.8M contractor running a 35% gross profit), and BTA coach Matt Balfe break down exactly how top contractors recruit, hire, and retain A-players — even when no one's applying.
In this episode, we cover:
- Why your job postings aren't attracting qualified candidates (and what to do instead)
- Hiring systems that build your bench so you're always staffed for busy season
- Creative recruitment strategies the best contractors use to find A-players
- The difference between hiring out of desperation vs. hiring from a position of strength
Whether you're a general contractor, remodeler, or specialty trade, if you're struggling to find good employees for your construction business, this conversation is your blueprint.
00:00-Intro & speaker backgrounds
08:21-Identifying hiring pain points & root causes
09:58-Candidate screening & interview process
30:08-Out-of-the-box recruiting & social media tactics
43:18-Leveraging AI and automation in recruitment
48:37-Key hiring lessons: ability over reactivity
01:14:53-Q&A: references & quality growth