When You've Built Yourself Out of a Job

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

One of the things I learned very early on in my coaching training and when I, I started out my career as a life coach.

One of the first things that we learned was that the two top areas of distress you will deal with the client is number two, which is I have a goal. I know what the goal is. I just don't know how to get there, you know, and I need help and I lack the strategy and, you know, maybe the education or the attributes, or there's something that's missing.

Help me fill the blanks. And, you know, and that's the number two distress. The number one distress is answering the question.

Now what? So I've hit my goals. I've gotten the things that I set out to get, but I now don't know what to do with myself. That's the number one distress.

And so what we need to do is we need to step back from the business for a moment and create their life plan because the business, as you said, is tied to their identity. It's tied to their feeling of self-worth. You know, what do you need me for now? Well, in the business, maybe nothing, or in the business, maybe just your insights and your history, some legacy knowledge, but no, we don't need you for the business.

Why? Not because you're not needed. It's because you trained us really well.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

I Accept Your Resignation

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

As an owner, not everybody's going to come with you and they don't want to.

So stop trying to drag them along. Get used to this. I know it's hard, Ed, and you and I talk about this.

It's a hard expression to say as an owner. You don't like to say it, but when somebody's giving you the, I think it's time to go, just say this. I accept your resignation.

I accept your, and like some of them out there are like, no, take it out, right? Just let them go. They don't want to be here. And they probably stayed longer because of their lawyer, but they're miserable.

Let them go. Tell them we're a better company for you being here. Let's stay friends.

I'll still invite you over for Thanksgiving. You can come to the company picnic, but let's go. Well, we got to get you another job somewhere else because you hate it here, you know, and they'll be all the happier, but just have the expectation that people are going to serve you for a window of time.

They are not going to serve you after that. And then it's time to move on. I know it's hard because you build trust and relationship and loyalty and all that, and that's all still present, but they're just not ready for the job anymore.

And they don't want to be there.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

To Grow and Scale, Commitment Is Non-Negotiable

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

A lifestyle business, convenience and comfort will be the champion.

And so they'll come back, and they'll say, ah, this growth is uncomfortable. You need to be committed if you're going to grow and scale. It's one of the world's greatest challenges, and it's almost one of the world's greatest rewards.

If you can get a business to scale, you are unfairly and exponentially rewarded because you're in the top 4% of all businesses. You get the 10 million or more, you're less; it's less than 1% of businesses on the planet are over 10 million in US equivalent, $10 million. So you are unfairly rewarded if you get the $10 million or more and you know, you get market share, you don't always deserve and you get, you know, you get the benefit of the doubt when you don't always deserve, and you know, your brand kicks in and all those things, but you gotta be committed.

And there's, you know, it's a graveyard between one and 10 million because you've gotten to that point and you figure, okay, and I'm like, no, no, it's time to turn the jets on again. There's no jet back there. There wasn't before, but that was 20 years ago.

So it's, I do feel for business owners because they really, really thought they, once they got to a certain point, they can coast and they realize that you don't always have to work harder, but you do have to be more clever. You have to have intellectual property. Your how has to be as compelling as your why, you know, how you do things, your secret sauce, your differentiation.

There are elements that you need to put in place or you're simply another me to a business that can be ripped off way too easily.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.