To learn more about Breakthrough Academy, click here: https://trybta.com/EP289

Get a free contractor Lead Source Attribution template and example here: https://trybta.com/DL289

While contractors and construction business owners are busy scrambling to get our websites ready for AI search, Phil Risher is asking a much bigger question: Will your website even matter in 3 years?

Phil is a digital marketing specialist who works exclusively with contractors.

He's been watching in real time as AI search puts an end to everything we thought we knew about modern marketing.

Traffic is dwindling. SEO is changing. And websites... well, they might be dying.

Instead, Phil says AI agents will dominate contractor digital marketing strategies in just a few years.

In today's episode, Phil shares his predictions, what they mean for the construction industry, and what you need to start building today to survive the next decade.

00:00-Intro

02:03-Recent AI Shifts

03:41-Changing Website Traffic

07:32-Measuring Marketing Success

12:43-Gathering Customer Data

24:25-Building Trusted Brands

31:38-Evolving Ad Landscape

34:56-Selecting Right Agencies

To learn more about Breakthrough Academy, click here: https://trybta.com/EP288

When ChatGPT released in 2022, we all knew the start of a new era in tech was coming.

But we couldn't possibly comprehend just how much our industry was about to change.

Although robotics are a few years away from replacing field labor, pretty much every other area of a contracting business has been totally disrupted.

Today, I've brought on DJ Carroll, a former contractor known for scaling home service companies through disciplined AI and automation, to share his opinions on where the industry is now, where it's headed, and the skills and concepts we HAVE to understand if we want our businesses to survive what he calls the next industrial revolution.

This is not a philosophical conversation. DJ gives some real, actionable advice any contractor can implement in the next week.

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Learn more about DJ Carroll: https://carroll.media/about/

00:00-Intro

04:12-Hype Versus Reality

08:28-AI Adoption & Memory Capacity

19:43-Marketing Use Cases

28:32-Building AI Ads

34:50-Adopting Voice Services

40:17-Creating Company SOPs

45:23-Upcoming AI Advancements

To get the Project Management resource bundle, click here: https://trybta.com/DL287

To learn more about Breakthrough Academy, click here: https://trybta.com/EP287

Caleb George produces $34M in projects with just three project managers.

Scott Kelley’s team can run a million dollar project without asking him a single question.

What do these two builders have in common? Exceptional project management systems.

In this roundtable discussion, I sat down with Caleb George of Chris George Custom Homes, Scott Kelley of Evolution Design Build, and Jordan Coolidge from Buildertrend to break down the difference between projects that run profitably without owner involvement and projects that require constant firefighting to cross the finish line.

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Caleb and Scott are Breakthrough Academy Members who have worked with their coaches and contractor community group to achieve exceptional results. To learn more about becoming a Breakthrough Academy Member, click here: https://trybta.com/EP287

Check out Buildertrend: https://buildertrend.com/

Learn more about Chris George Custom Homes: https://www.chrisgeorgecustomhomes.com/

Learn more about Evolution Design Build: https://evobuildgroup.com/

00:00-Intro

07:37-Biggest Contractor Issues

09:59-Broken Process Signs

15:38-Defining PM Roles

26:18-Implementing Balanced Accountability

35:49-Optimizing Project Communication

57:51-Streamlining Planning Capacity

1:12:11-Advice for Contractors