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Creative Business Real Talk

Creative Business Real Talk

Auteur(s): Shinah Chang
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À propos de cet audio

A weekly kick-in-the-pants to go after your creative dreams. From a former Harvard corporate lawyer who built a million-dollar calligraphy education business… and then scaled it down intentionally to create a life full of creativity and freedom. Every week, I share a tactical business lesson + powerful brain reframe that will help you get unstuck. The perfect mix of strategy and warmth that never shies away from the truth. Welcome to Creative Business Real Talk - Shinah, Founder of Crooked Calligraphy

© 2025 Creative Business Real Talk
Gestion et leadership Économie
Épisodes
  • 151 - Will AI Replace Calligraphers?
    Dec 10 2025

    Is AI about to put calligraphers out of business? I put it to the test…and what I found might surprise you.

    In this episode of Creative Business Real Talk, I share my honest reaction after testing a “calligraphy generator” inside ChatGPT, and why it shook me… initially.

    I have a lot of students who send me questions about AI replacing calligraphy jobs,, and the question I hear constantly is, “Is it even worth starting a calligraphy business now?”.

    Join me as I discuss the future of calligraphy, why staying present is the name of the game, and share with you the perspective of someone who’s been in the industry wayyyy longer than I have (like 35 years longer...).

    Inside this episode:

    (1:30) “Calligraphy is doomed!”... A brief history - A look back at how text has continuously evolved - from printing presses, to Procreate, to live brand activations
    (4:17) Certainty is an illusion. Calligraphy services evolve - The dangerous myth of “certainty”, why it's impossible to achieve, and how flexibility can benefit you immensely
    (9:21) The questions you should be asking yourself instead - Why you need to live in the present, not the distant future(15:23) The Calligraphy AI generator - the good, the bad, and how to manage the unknown

    If you’re thinking about getting into calligraphy in an increasingly AI-dominated world, this episode is your reminder: tools evolve - but human connection and authenticity never go out of style.

    🎧 Tune in to hear why flexibility, focus, and presence are the keys to thriving - always.


    FREE WORKSHOP:

    • “How to Become a Calligraphy Pro” Educational Workshop

    FOLLOW SHINAH:

    • Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

    SUBSCRIBE:

    • Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
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    20 min
  • From corporate to “artist”? How shifting identities unlocks growth.
    Dec 3 2025

    If calling yourself an "artist" makes you cringe... I get you, and it doesn't always have to feel that way.

    In this warm n’ fuzzy episode, I’m taking you back to the exact moment one tiny click on Instagram changed the entire trajectory of my life. If you’ve ever wondered whether you’re “creative enough,” “artistic enough,” or whether calligraphy is something you could ever actually do… this one’s for you.

    (0:50) Part 1: The One Instagram Click That Changed My Life
    I share the true story of how, in late 2015, I stumbled into modern calligraphy during one of the lowest and most confusing seasons of my life. One curious scroll on Instagram opened a door I never expected… and it was the beginning of my entire creative career. If you’re a beginner wondering where to even start, this part is pure encouragement.

    (5:05) Part 2: You Called Me What?
    The first time someone called me an artist and what I actually felt inside (spoiler: impostor syndrome was LOUD). If you’ve ever doubted your creativity or felt like you don’t “deserve” the title of artist, you’ll feel seen and supported here.

    (8:40) Part 3: Why Calligraphy "Stuck" for Me
    Calligraphy stuck for me, not because it was my “passion” but because of my Creativity Formula: 1) Natural Interest, 2) Believing it's Doable, and 3) A Sense of Bigger Purpose. I break down why this matters for any beginner starting a new creative skill in 2026.

    (11:00) Part 4: What This Means for -Your- Creativity in 2026
    Your creative life can shift SO quickly when you follow your curiosity… and you don’t need a perfect plan. I talk about how beginners become artists, how creative confidence grows, and how calligraphy can be a joyful escape - or even the first step toward a new career or side hustle. If you’re dreaming of trying something creative next year, this episode will give you the spark you need.

    FREE WORKSHOP:

    • “How to Become a Calligraphy Pro” Educational Workshop

    FOLLOW SHINAH:

    • Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

    SUBSCRIBE:

    • Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
    Voir plus Voir moins
    14 min
  • 149: Profitable Calligraphy Pathways
    Nov 26 2025

    Are you trying to turn your love for calligraphy into real income - but feel stuck, overwhelmed, or like you need to go viral to make it work?

    Good news: You don’t. In this video, I’m sharing two proven calligraphy business pathways that can help you start earning - no huge audience required - and breaking them down step-by-step so it actually feels DOABLE!

    ✨ Inside this video:
    (00:52) The 3 things to focus on to grow your creative business - what to focus on & what to ignore
    (05:38) Action plans for engraving & hosting workshops - step-by-step guides for two profitable calligraphy pathways:

    • (5:40) Engraving roadmap
    • (8:35) Teaching workshops roadmap

    (11:37) The obstacles - focus on your plan (and avoid the distractions!)
    (13:40) Black Friday 2025 BIG deals!

    Whether you're just starting or ready to finally monetize your calligraphy skills, this video gives you a clear, practical plan you can act on TODAY to start moving your business forward!

    BIG savings happening right here 11/24/24-11/28/25:
    → Beginner’s Guide to Calligraphy Engraving – 50% OFF
    → Teach Calligraphy Workshops Training – 50% OFF

    FREE WORKSHOP:

    • “How to Become a Calligraphy Pro” Educational Workshop

    FOLLOW SHINAH:

    • Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

    SUBSCRIBE:

    • Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
    Voir plus Voir moins
    16 min
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