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How I Built This with Guy Raz

How I Built This with Guy Raz

Written by: Guy Raz | Wondery
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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes release on Mondays and Thursdays.

Economics
Episodes
  • Advice Line with Tara Bosch of SmartSweets
    Oct 8 2026

    Today’s callers: Lindzi from Chicago wants to expand her gourmet marshmallow brand into retail without cannibalizing her high-margin DTC sales. Then, Vivi from Hawaii considers how to best tell her sustainable swimwear brand’s story to a digital audience. And Aly from Los Angeles wonders whether a subscription model is best for her whimsical curated experiences.


    Plus, Tara talks about her latest entrepreneurial venture, Snackish, and how starting a new company feels different the second time around...


    Thank you to the founders of XO Marshmallows, Vivi’s Vacation, and Romanticize Collective for being a part of our show.


    Be sure to listen to SmartSweets’ founding story as told by Tara on the show in 2024.


    This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Annlie Huang.


    You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.

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    44 mins
  • Alamo Drafthouse Cinema: Tim and Karrie League (2023)
    Oct 5 2026

    In the early 1990’s, Tim League spent $50,000 in savings to lease an abandoned movie theater on the wrong side of the tracks—a shaky experiment that eventually grew into a thriving national chain. As Tim and his wife Karrie built theaters in Austin and beyond, they made a name for themselves by offering dinner with the movie, creative pairings (like sake with Godzilla), and roadshows where movie-goers could watch Deliverance in canoes, or Rocky on the famous steps in Philly. Alamo Drafthouse Cinema now has dozens of locations across the country, but there have been plenty of bruises along the way: a failed first theater, a fractious lawsuit with business partners, and a swan dive into the red during the pandemic.

    This episode was produced by Carla Esteves, with music by Ramtin Arablouei.

    Edited by Neva Grant, with research help from Carla Esteves.


    Follow How I Built This:

    Instagram → @howibuiltthis

    X → @HowIBuiltThis

    Facebook → How I Built This


    Follow Guy Raz:

    Instagram → @guy.raz

    Youtube → guy_raz

    X → @guyraz

    Substack → guyraz.substack.com

    Website → guyraz.com

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    1 hr and 17 mins
  • Advice Line with Nick Green of Thrive Market
    Oct 1 2026

    Today’s callers: Mercedes in Utah tries to find harmony between quality and speed as she scales her concert attire brand for musicians. Then Danny in Colorado grapples with the tradeoffs of growing his sustainable and functional coffee brand. And Riya in Illinois wonders how to build awareness for her app that aids people affected by speech loss.

    Plus, Nick’s insights on how AI is changing the way we fill our grocery carts — and how grocers respond to food and nutrition trends.


    Thank you to the founders of Blackstrad Concert Attire, Peak State Coffee, and Voice Back for being a part of our show.

    And be sure to listen to Thrive Market’s founding story as told by Nick in 2024.


    This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Annlie Huang.

    You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack.

    Show more Show less
    44 mins
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I love hearing these entrepreneurial stories! It helps that you hear all of the ups & downs, not just the good parts of someone’s success

So inspiring!

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