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Consumers today are inundated with so much promotional messaging and content in the marketplace that they often don’t know where to look or who to trust. In this episode, Brian interviews author, speaker and entrepreneur Ron Tite about his new book and learns what organizations must do to seize the attention of and build trust with customers in this busy world.

YOU WILL LEARN:

· The importance of authentic brand belief.

· The steps a small business can take to stand out.

· The five questions every business narrative should answer.

MENTIONED IN THIS EPISODE:

“Think Do Say,” by Ron Tite

MasterMind

NOTEWORTHY QUOTES FROM THIS EPISODE:

“A brand belief is really - what do you fundamentally believe in? And what do you believe in that goes beyond the thing you sell but that is strategically aligned to the thing you sell?” – Ron Tite

“The way you can evaluate whether your brand belief is strategically linked to the thing you sell is to connect the two with the word ‘so’.” – Ron Tite

“It should never be about just winning the battle for time. It should be about both standing out and capturing attention while building trust.” – Ron Tite

“You are defined by the actions you take, not by the supposed philosophies you fundamentally believe.” – Ron Tite

“What is the one thing you do that connects your purpose to where you make money?” – Ron Tite

itsagoodlife.com

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No matter what the market's doing, it's never a bad time for a good idea! In this episode, Tom Patterson shares his incredible entrepreneurial journey, from his small-town upbringing, to co-founding Tommy John during the 2008 recession and going on to achieve phenomenal success.

YOU WILL LEARN:

· The value of mentorship and personal growth.

· The benefit of identifying opportunity in challenging times.

· The importance of a courageous mindset when others are fearful.

MENTIONED IN THIS EPISODE:

tommyjohn.com

The Shawshank Redemption

“Die With Zero,” by Bill Perkins

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Perfection is the enemy of good enough.” – Tom Patterson

“I don't believe that people are self-made. I think there's people that make you along the way in different seasons or periods of your life.” – Tom Patterson

“Great companies find ways to win and to build momentum in tough times.” – Tom Patterson

“Be courageous when everybody's fearful.” – Tom Patterson

“Once you stop growing and learning, you start dying.” – Tom Patterson

Hosted on Acast. See acast.com/privacy for more information.

Click here to listen to the full episode

Bert Jacobs is the co-founder of Life is Good, a $100 million company dedicated to spreading the power of optimism. In this episode, he tells Brian how he and his brother John went from selling t-shirts on the streets of Boston to leading such a successful positive-lifestyle brand.

YOU WILL LEARN:

· How their mother inspired the business.

· How others helped them to grow and develop.

· Why they are committed to their groundbreaking nonprofit work.

MENTIONED IN THIS EPISODE:

lifeisgood.com

“Life is Good,” by Bert and John Jacobs

Free business consultation

NOTEWORTHY QUOTES FROM THIS EPISODE:

“Life is not easy. Life is not perfect. But life is good.” – Bert Jacobs

“Optimism is the most pragmatic strategy for living a happy and fulfilling life.” – Bert Jacobs

“There is no more important job on planet earth than the job of a mother. Because if the youngest people on this planet can grow up with resilience and the right values, then our world is going to be okay.” – Bert Jacobs

“Know who you are, and act like it.” – Bert Jacobs

“The good life is not about what you have in possessions or where you are geographically. It's more the acknowledgement that life - while it's a mystery - is a great gift.” – Bert Jacobs

itsagoodlife.com

Hosted on Acast. See acast.com/privacy for more information.