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Joy First®

Joy First®

Auteur(s): J.Nichole Smith
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À propos de cet audio

Discover why and how to put joy first in a world that rewards hustle over happiness.

This bi-weekly show is for workaholics, founders, perfectionists and parents…the hardworking humans who struggle to find, choose or share joy because they are just so damn busy surviving.


Expect inspiration, education and practical how-to’s for living and working in a way that allows you to easily and consistently prioritize joy over fear.


Hosted on Acast. See acast.com/privacy for more information.

J.Nichole Smith Développement personnel Hygiène et mode de vie sain Psychologie Psychologie et santé mentale Réussite
Épisodes
  • Pantone's 2026 Colour of the Year Controversy

    Pantone's 2026 Colour of the Year Controversy
    Dec 10 2025
    Pantone just named white as their 2026 Color of the Year. And the internet is... not okay.When 'Cloud Dancer' was announced last week, I canceled everything to record this episode. Because like many of us, I simply could not wrap my head around how Pantone looked at the world and said: "You know what we need? More white."So let's get into it!In this episode, we're exploring:The hidden history behind Pantone's Color of the Year (spoiler: it has to do with The Devil Wears Prada)Who actually makes these decisions (and who gets put on stage to defend them)What color psychology actually says about white (hint: it's complicated)The rage-bait question: Did Pantone choose controversy on purpose?What the Pinterest trend report reveals about what we actually need right nowAnother take on the 'colour of the year' that I gotta admit, I like a lot better!My friend Natalie MacNeil's hot take on the colour of the year from an astrological perspective (this is what shifted my view)This isn't just about one color choice. It's about who gets to define what the world needs.It's about retreat versus revolution.. and it's about whether we're brave enough to choose colour in a world that's been training us toward grey for 400 years (more on that next week!)Mentioned in This EpisodePantone's 2026 Color of the Year: https://www.pantone.com/uk/en/color-of-the-year/2026 Pantone's Color Institute: https://www.pantone.com/eu/en/color-consulting/about-pantone-color-institute WGSN Trend Report on 2026 consumer behavior: https://www.wgsn.com/en/blog/colour-year-2026-transformative-tealEtsy's 2026 Colour of the Year: https://www.elledecor.com/design-decorate/color/a69676808/etsy-2026-color-of-the-year-patina-blue/Natalie MacNeil: https://nataliemacneil.com/Pinterest Predicts Trend Report: https://newsroom.pinterest.com/en-gb/news/pinterest-predicts-nonconformity-self-preservation-and-escapism-drive-21-trends-for-2026/CNET video featuring Sky Kelly: https://www.youtube.com/shorts/EzYv2yxweGg Hosted on Acast. See acast.com/privacy for more information.
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    36 min
  • Don't Shout Louder: Resonate Deeper

    Don't Shout Louder: Resonate Deeper
    Dec 3 2025


    What if you don't need a bigger audience, or a bigger budget... but deeper resonance?


    In this episode, we're talking about why "trying to be everywhere" might be killing your impact, the psychology behind what makes brands instantly magnetic, and how to stand out without burning yourself out in the process.


    If you're tired of the content hamster wheel and ready for marketing that actually feels good (and works better), this one's for you.








    What We Cover:
    • Why the "shout louder" approach creates diminishing returns (and what to do instead)
    • The neurological difference between content that interrupts vs. content that resonates
    • Five specific tactics for creating deeper connection without burning out
    • The consistency vs. frequency shift that changes everything
    • How to audit your marketing to see if you're resonating or just reaching

    Resources:


    Ready to stop shouting and start resonating?

    Join Founders' Circle: our community of joy first founders who are learning to practiec marketing in a way that feels good and works for the long-term. With weekly co-working, monthly Q&A calls and planning sessions, private podcast, and our 2026 goal setting session coming up on December 18th.


    Learn more: https://go.joyfirstworld.com/jffc


    Looking for a rebrand?

    We are the home of psychologically consistent, emotionally resonate rebrands, for founders at all stages with all budgets:


    Learn more: https://go.joyfirstworld.com/branding


    This Wild Idea:

    https://www.instagram.com/thiswildidea/


    Podcast with Paige:

    https://joyfirstworld.com/blogs/joy-first-podcast/paige-brunton-focus


    Thai Insurance Ad:

    https://www.youtube.com/watch?v=uaWA2GbcnJU


    Tara Lynn & Co.

    Website; taralynnandco.com/

    Fb post: https://www.facebook.com/taralynnandco/posts/pfbid02y6iW2pWFKwUFNkV7Y7WbM9cSZzJaJFbJk9vi7Bi3Ggg5i4qi4i1j9G3vzasVsovel



    The Antarctic Experience:

    antarcticexperience.com


    Trader Joes Newsletter:

    traderjoes.com/home/ff


    Glorious Gravel:

    https://gloriousgravel.com/







    Hosted on Acast. See acast.com/privacy for more information.
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    40 min
  • The Profitability of Positivity

    The Profitability of Positivity
    Nov 26 2025
    Everyone keeps telling you to "push on the pain point"

    But what if that's exactly why your marketing feels so hard? What if that's why you freeze up when it's time to post, or why your sales copy makes you feel icky?

    Here's the truth: Not all purchasing decisions are driven by problem-solving.


    When was the last time you bought something expensive purely because it sparked joy? That weekend getaway you didn't "need." That dress that made you feel like your best self. The art piece that moved you.


    That decision came from a completely different place than booking an emergency plumber.


    In this episode, I'm challenging the biggest lie in marketing:

    That fear and pain points are the only way to sell. They're not.

    And for creative entrepreneurs, coaches, artists, and anyone selling transformation over transactions? Joy First marketing is often more profitable.


    What we're diving into:

    • Why the pain-point formula works brilliantly for plumbers but might be killing your premium brand
    • The neuroscience behind joy-based purchasing (hint: happy people spend more generously)
    • Real brands winning with positivity—from John Lewis's tear-jerking holiday ads to how Ryan Reynolds built a $14 billion empire through genuine enthusiasm and storytelling
    • When joy-first marketing is your secret weapon (and the signs you're forcing the wrong approach)
    • Why you get this intellectually but still can't implement it (and what actually helps)


    The truth nobody wants to say out loud:

    You're allowed to build a business that feels good. That leads with desire instead of desperation. That makes people feel better about themselves, not worse.

    And it can be more profitable than the fear-based alternative.

    Your work matters. Your joy matters. And showing up with genuine enthusiasm in a world drowning in manufactured urgency?

    That's how you stand out.


    Resources Mentioned:

    • John Lewis 2024 Holiday Ad | https://www.youtube.com/watch?v=z1bRlnyQeDk
    • White Stuff "Walkies" Campaign | https://www.whitestuff.com/life-stuff-style/episode-25
    • Citrus 48-Hour Brand Refresh https://go.joyfirstworld.com/citrus (early bird pricing ends Friday)
    • Joy First Founders' Circle https://go.joyfirstworld.com/jffc


    Hosted on Acast. See acast.com/privacy for more information.
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    40 min
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