In this episode, we break down excellent marketing that we've seen in the wild recently.

I hope this gives you ideas for your own marketing initiatives going into 2026!

Need help next year crushing your growth goals? https://campers.msp-camp.com/

This is something I've been thinking a lot about lately. I've always tried to communicate the value of consistent high quality content. Today though it's more valuable than ever.

Content really is the new currency.

Especially in the world of AI and inauthenticity coming form every angle. Content is more important than ever.

The VAST majority of people are consumers of content. Which is not a bad thing. However, there is a massive opportunity to being the 1% that is consistently creating.

It's the highest leverage activity we can do as marketers.

In this episode, we outline WHY it's the new currency. As well as why you can't forget the important part: Monetizing that content.

Want to start using better content literally today? Start a free trial at: https://campers.msp-camp.com/

Earl and I met almost 10 years ago now in a peer group. I remember meeting every quarter with business owners like Earl and aspiring to lead an organization of my own one day. I learned SO much from that group.

Earl has continued to lead from the front at Nexus IT which is now a large MSP that just secured a $60 million investment to continue an inspiring M&A journey.

He is the real deal. I've learned an insane amount from him over the years and I hope you enjoy this conversation and learn something as well!

Connect with Earl at: https://www.linkedin.com/in/earlfoote/