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The Amy Porterfield Show

The Amy Porterfield Show

Written by: Amy Porterfield
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 Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.Amy Porterfield LLC Economics Management & Leadership Marketing Marketing & Sales Personal Success
Episodes
  • [CASE STUDY] One Custom GPT. 600 Sign Ups. 2 Weeks.

    [CASE STUDY] One Custom GPT. 600 Sign Ups. 2 Weeks.
    Aug 19 2025
    A Digital Course, an AI Bot, and a Smart Two-Offer Strategy That Works If you’ve been wondering how AI can create true opportunity in your business, this episode is worth the 36 minutes. I’m chatting with Becca Harpain, a Digital Course Academy student who didn’t just create a successful digital course, she took things to the next level by launching a custom GPT that serves a different audience and brings in an additional stream of revenue. What I love most about Becca’s story is that she didn’t overthink it. She got scrappy, listened to her audience, and built something that aligned with her zone of genius. Her AI tool, Custom Codey, isn’t replacing her. It’s amplifying her voice, supporting her audience while she prepares for maternity leave, and keeping her business moving even when she steps away. If you're building a course or already have one, and you're curious about how AI can elevate your offer, this episode is for you. Becca is an amazing example of what’s possible when you think creatively, take action, and serve your audience in new ways. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You don’t need to bundle everything into one offer – Becca’s offers serve two different audiences. She listened to what people actually needed and met them where they were. 2️⃣ AI can sound like you… when you teach it to – Becca trained her custom GPT with her course content, proprietary processes, and point of view so it delivers answers just like she would. 3️⃣ Done is better than perfect – She launched her AI tool using a Notion page and a buy link, proving you don’t need fancy tech to start. You just need a clear idea and the willingness to get it out there. RESOURCES MENTIONED IN THIS EPISODE: What’s standing between you and your next $100k? Head to amyporterfield.com/quiz to take the 3-minute assessment and find your sneaky hidden business bottleneck (+ how to fix!) Get the six steps that Becca took to create Custom Codey at customcodey.com/amy Be the first to know about Digital Course Academy - doors open in September! amyporterfield.com/dca Check out FormWise.AI MORE FROM BECCA Sign up to chat with Custom Codey: customcodey.com Learn more about Becca’s course: insidethesquare.co Follow Becca on Instagram: @thinkinsidethesquare MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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    38 mins
  • 7 Ways to Make Money Before the End of the Year

    7 Ways to Make Money Before the End of the Year
    Aug 12 2025
    Revenue Not Flowing Like It Used To? Here’s The Fix. Let’s face it → things in the online space have shifted. Buying behavior has changed, conversions have slowed for many, and the strategies that used to work aren’t landing like they used to. But don’t hit the panic button just yet. In this episode, I’m giving you 7 real, achievable ways to bring in more revenue right now without having to launch something brand new. These aren’t complicated, start-from-scratch ideas. Instead, they’re foundational focus points that still work, even in a changing market. Whether it’s creating a hyper-specific coaching offer, adding in a simple upsell or downsell, or finally making affiliate links work for you, this episode is all about helping you get scrappy, smart, and profitable. I also talk about something that might feel counterintuitive… why spending money on yourself might be the most powerful way to unlock untapped revenue. Because sometimes the biggest money-maker is a new skill set or fresh perspective. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Don’t Need a Big Launch, You Just Need to Get Specific – Coaching offers still work beautifully, but they’ve gotta be personal and crystal clear. The more niche and results-driven, the better. 2️⃣ Small Tweaks = Big Revenue Opportunities – Things like upsells, downsells, and affiliate links can bring in thousands without needing a massive list or marketing overhaul. 3️⃣ Make It More Personal – Whether it's offering concierge calls during a launch or hosting a mini in-person retreat, adding a personal touch builds trust and drives real results. RESOURCES MENTIONED IN THIS EPISODE: Did you know your client calls are actually preparing you to create your course? Learn how to mine insights from your client work and turn them into a high-converting digital offer with my FREE training, How to Move from Client Work into Course Sales (Without Starting Over). Hop on the Digital Course Academy Waitlist – Doors open in September! Join My Weekly Newsletter – I drop fresh ideas every Tuesday. (P.S. Here's the Cann drink I shared in a recent newsletter!) My Favorite Tools & Resources Online Marketing Made Easy - #447: This Sales Strategy Converted at 44% & Now I’m Teaching It To You The Amy Porterfield Show - #14: The Bridge Offer Strategy: Your Missing Link to Move Sales Chanti Zak - Quiz Strategist MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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    38 mins
  • AI on Autopilot with Rick Mulready

    AI on Autopilot with Rick Mulready
    Aug 5 2025
    The Future of Your Business Includes AI Agents… And They’re Not as Complicated as You Think In this episode, I sit down with my longtime friend and AI-savvy entrepreneur, Rick Mulready, to talk about something that's been blowing my mind lately → AI agents. You’ve heard about ChatGPT, and if you’re an overachiever, you’ve even dabbled in CustomGPTs. But AI agents are the Mac Daddy of them all. Think, responding to data in real time, anticipating your project needs, and making reason-based decisions for you. And the best news? You don’t need to be techie to start using them in your business. Rick breaks it down in the most approachable way… from what AI agents actually are, to how to start using them today to save time, improve workflows, and scale with less stress. Whether you're a solopreneur or you have a team, this episode will shift the way you think about efficiency and growth. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ AI Agents Aren’t Just Fancy Chatbots, They Can Do the Work for You – AI agents don’t just complete one task. You can give them goals, set parameters, and they’ll take action, like researching, writing, posting, and even responding, without you lifting a finger (after you’ve trained them, of course). 2️⃣ Start Small, But Start Now – You won’t nail it on the first try (and that’s okay!). Rick explains how to begin with simple tasks like social media posts or inbox filtering so you can build confidence and see results fast. 3️⃣ The Right Tool + The Right Workflow = Magic – Tools like Relay.app make it simple to build workflows and integrate AI agents into your business. And when you pair that with ChatGPT and clear context, you’ve got a powerful team member working 24/7. RESOURCES MENTIONED IN THIS EPISODE: What’s working in my business? I’ll show you! Snag my free guide explaining the 3 funnels that allow us to build relationships and turn follows into sales, automatically. Then, use the template to weave these 3 funnels into your business, too. Get it for free at amyporterfield.com/funnels The AI Playbook is the perfect membership for online business owners ready to integrate AI the smart way. Join us here: amyporterfield.com/rick Check out Rick’s go-to app for building AI workflows: Relay.app Rick’s video on the end of prompt engineering: Stop Learning Prompt Engineering... Do This Instead MORE FROM RICK Follow Rick on Instagram @rickmulready MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEWIf you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
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    51 mins
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