In this episode of Behind the Growth, Imran Mian hosts Ramzi Rahbani, VP of Product & Customer Platforms at FlightHub, to discuss digital transformation within the travel industry. With extensive experience in steering digital transformation across industries, Ramzi shares insights from both the banking and travel sectors, drawing parallels between the two and revealing how digital innovation is reshaping customer experiences and operational efficiency.

Across 13 years of leadership, Ramzi has always stood by a product-first approach. His approach to product development is deeply rooted in customer insights, showcasing his unique perspective on driving growth and adapting to the digital era's challenges.

Reflecting on his journey at FlightHub, he emphasizes the critical role of understanding customer needs and leveraging technology to create more engaging, seamless travel experiences. By focusing on user-centric product development and embracing change, he illustrates how FlightHub is setting new standards in the travel sector.

As the conversation evolves to discuss Ramzi’s perspective on the dynamic nature of the travel industry, he also touches on future trends, highlighting the role of data and customer feedback in shaping services to meet the ever-changing needs of travellers, as well as the digital channels that must be leveraged to continuously improve the user experience.

Key Highlights:
- Mobile is no longer a nice-to-have channel, but a must-have.
- Omni-channel strategies improve customer satisfaction and drive more purchases.
- It is more challenging to keep customers engaged in travel.
- Engage customers by supporting their entire journey and using outbound channels.
- Capitalize on perceived utility to deliver the best customer experience.
- Always think about how digital transformation can enable your strategy.

Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.