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The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Auteur(s): Nicole McCance
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À propos de cet audio

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.


Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom.

© 2025 The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice
Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie
Épisodes
  • How to Keep Therapists Long-Term
    Nov 4 2025

    Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

    In this episode, I’m joined by Joe Sanok from Practice of the Practice to dive into one of the biggest pain points for group practice owners—how to keep your therapists long-term. Joe shares what really moves the needle when it comes to therapist retention, including pay structure, employee mindset, and leadership development.

    Make sure to bring your paper and pen because this episode is full of actionable tips!

    Here are some key points in this episode:

    [03:35] Why W-2 employees are better for long-term retention than 1099 contractors

    [08:03] How to calculate fair compensation and structure roles for part-time therapists

    [11:08] Creating salary stability with clear session and admin hour breakdowns

    [16:21] The numbers and setup for full-time therapists with a four-day work week

    [18:50] The three questions to ask your team to improve satisfaction and longevity

    [22:37] How to present your compensation model during the hiring process

    More About Joe Sanok:

    Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity.

    Joe has been featured in Harvard Business Review, Forbes, NASDAQ, and over 300 business podcast interviews. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with 1200+ episodes and over 100,000 downloads each month. Fun fact: Joe hates mint chocolate chip ice cream and most forms of mint.

    Want to Connect with Joe?

    Website: https://practiceofthepractice.com/

    Facebook: https://www.facebook.com/PracticeOfThePractice/

    LinkedIn: https://www.linkedin.com/company/practice-of-the-practice/

    Instagram: https://www.instagram.com/practiceofthepractice

    YouTube: https://www.youtube.com/channel/UC6OMvdlHsZ-08bVxMjzyPng

    Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    Voir plus Voir moins
    25 min
  • The Holiday Party Playbook (2025 Updates)
    Oct 28 2025

    Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

    In this episode, I’m sharing all the juicy updates to my Holiday Party Playbook for 2025! Whether you're planning a cozy get-together, a budget-friendly potluck, or a fun night out with your team, I've got tips to help you celebrate in style. I’m giving you the exact steps to create meaningful connection, thoughtful touches, and memories your team will love.

    Make sure to bring your paper and pen because this episode is full of actionable tips!

    Here are some key points in this episode:

    [01:38] Why I created the Holiday Party Playbook and what’s new in the 2025 version

    [05:41] How I make a restaurant party more dynamic with chair swaps and Secret Santa

    [09:17] The thoughtful gifts and surprise joy of Secret Santa using Elfster

    [13:26] Budgeting tips for every stage of business

    [21:30] Ideas for in-person and virtual holiday parties that actually build team connection

    [24:15] How to grab your free copy of the 2025 Holiday Party Playbook via Instagram DM

    Links From The Episode:

    Elfster for Secret Santa → https://www.elfster.com/

    Want the 2025 Holiday Party Playbook? DM me @nicole.mccancemethod on Instagram with the words “Holiday Playbook” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod

    Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

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    27 min
  • When to Make the Move to a Bigger Office
    Oct 21 2025

    Sign up for the FREE Live training - Elevate Your Therapy Practice with Niche Packages → https://mccancemethod.com/elevate-your-therapy-practice/

    Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/WYX-_yq6asg

    In this episode, I’m diving into one of the most common questions I get, when is the right time to upgrade to a bigger office? I share my own journey from one tiny office to a 24-room mega clinic and walk you through the steps so you can scale smart and avoid financial stress.

    Make sure to bring your paper and pen because this episode is full of actionable tips!

    Here are some key points in this episode:

    [03:05] Why starting with just one office can be your secret weapon for growth

    [06:32] How to maximize revenue potential from a single room

    [08:45] When to know it's time to upgrade your office space

    [11:34] Understanding your break-even point before expanding

    [13:28] How many rooms and therapists you actually need for a 7-figure practice

    [17:52] The key considerations before opening a second location

    Links From The Episode:

    Want the Cost-Benefit Analysis video? DM me @nicole.mccancemethod on Instagram with just one word “Clarity” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

    Video of Nicole’s Clinic: https://www.instagram.com/p/DF2lxzePgmq/

    Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

    Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

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    24 min
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