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Values-First Marketing

Values-First Marketing

Auteur(s): Megan Kachigan
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À propos de cet audio

You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.



© 2025 Values-First Marketing
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Épisodes
  • The Top 3 Copywriting Trends To Watch in 2026
    Nov 11 2025

    If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what’s really working in 2026.

    In this episode, I’m breaking down the top 3 copywriting trends I’m seeing that are reshaping the way heart-centered entrepreneurs market and message their offers. These predictions are grounded in what’s already shifting across my clients, peers, and my own business.

    What We Cover:

    • The 3 shifts you need to know NOW for success in 2026 (and beyond)
    • Why “human vs. AI” is the wrong question—and what matters more
    • How to write for AI search and for real people
    • What support clients want (what’s working NOW)
    • Future-proofing your content so it still converts a year from now


    ➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/2026-copywriting-trends


    Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6


    FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.


    CONNECT WITH MEGAN:
    Join My Inbox Community → www.megankachigan.com/email
    Website → www.megankachigan.com
    LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
    Threads → https://www.threads.net/@megankachigan

    Instagram → https://www.instagram.com/megankachigan/

    Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

    Voir plus Voir moins
    38 min
  • AI Copywriting That Sounds Like You with Kinsey Soderberg
    Nov 4 2025

    If you’ve been curious about using AI tools—but hesitant because you don’t want to lose what makes your voice yours—this episode is for you.

    I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first approach to AI content. We dig into how to use AI tools like ChatGPT without sounding robotic, generic, or off-brand.

    Whether you’re a coach, copywriter, or service provider, this convo will show you how to save time without sacrificing your voice.

    Here’s what we cover:

    • The human-first approach to AI—and why it works
    • Why AI can’t replace your voice (but it can support it)
    • The fill-in-the-blank AI caption trick you’ll want to steal
    • Best practices for prompting that actually get results
    • How Kinsey uses AI as a pep-talk partner
    • Other uses for AI beyond copywriting!

    Connect with our guest Kinsey on Instagram @AuthenticAIforEntrepreneurs

    The best place to get started with AI for your brand is using a Brand Blueprint* so ChatGPT always remembers who you are and how to write in your voice.


    Related Episode:
    Case Study: The AI Copywriting System That Worked While She Vacationed

    CONNECT WITH MEGAN:
    Join My Inbox Community → www.megankachigan.com/email
    Website → www.megankachigan.com
    LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
    Threads → https://www.threads.net/@megankachigan
    Instagram → https://www.instagram.com/megankachigan/


    *affiliate link

    Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

    Voir plus Voir moins
    27 min
  • Pinterest Marketing For More Organic Traffic with Kate Ahl
    Oct 28 2025

    Pinterest isn’t just for recipes and travel inspo. Here’s how to use it for real business growth:

    What if your blog could keep bringing in traffic for years—without needing to perform on Instagram or churn out more content?

    That’s exactly what Kate Ahl, founder of Simple Pin Media, helps business owners do with Pinterest. In this conversation, we break down how to actually use Pinterest as a traffic driver (not just a digital vision board), why it works so well for content you’ve already created, and the surprisingly simple way to start leveraging it today.

    If you’ve written blog posts, launched a podcast, or created freebies for your email list—this is how to make them work harder with less effort.

    In this episode, we cover:

    • The biggest Pinterest myth most business owners still believe
    • A surprising example of keyword research that might change your SEO strategy
    • The #1 goal Kate recommends for most service providers on Pinterest
    • How to actually track success on the platform (without obsessing over views)
    • Kate’s answer to “How often should I pin?”
    • The difference between Pinterest keywords vs. Google SEO
    • A personal traffic comparison that might change how you use Instagram

    Your Next Step:
    If you’re already creating pillar content—make it do more. This is exactly the kind of repurposing we help you build into a sustainable marketing rhythm. Start by grabbing my free messaging audit to make sure your content is set up to convert.

    Connect with our Guest:

    Visit Kate at simplepinmedia.com and subscribe to her Pinterest Made Simple newsletter.

    Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

    Voir plus Voir moins
    29 min
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