Should a good copywriter make you rich?

If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics.

I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast:
"Should I evaluate how good a conversion copywriter is by how much revenue they generate?"

This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they reach for the easiest metric: revenue.

In this episode, we're breaking down what actually determines whether a conversion copywriter is doing good work, why revenue isn't always the right measure, and how you can know if you're getting real value from your investment in copywriting. Whether you're considering hiring a copywriter or you're already working with one and wondering if it's actually working, this is a practical, honest conversation you need to hear.

This is for you if you’ve wondered:

• Is my copywriter actually good, or is the problem somewhere else in my funnel?
• Should I be evaluating a copywriter based on the revenue they generate?
• If a copywriter is so talented, why aren't they rich themselves?
• How do I know if the copy did its job?
• What am I actually supposed to measure when hiring or evaluating a copywriter?
• Is it possible that great copy exists inside a broken marketing system?
• Who is responsible for marketing results?

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/hire-conversion-copywriter-metrics

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

What is your email data actually telling you? It's probably not "write better subject lines."

A recent client consultation turned into a masterclass on what really kills email open rates. One company watched their performance crash from 30% to 15%...and the answer wasn't hiding in the copywriting.

In this episode, I'm taking you behind the scenes of a real email diagnosis and showing you the three strategic questions that separate a real marketing solution from a surface-level band-aid.

What You'll Learn:

• The mistake most copywriters make when email performance tanks (and why it costs you weeks of wasted effort)
• The one operational change that tanked a client's open rates (and how to check if this is happening to you right now)
• Why sender reputation matters more than subject line testing…and the data that proves it
• How to work with a copywriter or marketer who asks questions first instead of jumping straight to solutions
• The exact data points you need to look at before changing a single word of copy
• How one small email sequence bridged a recognition gap and restored email performance
• Why most email advice fails you, and what strategic email marketing actually looks like

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/3-questions-email-marketing-strategy

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Most experts don't realize their website is speaking a completely different language than their potential clients are searching for. 😮

The solution is usually pretty simple…

…but it’s easy to miss this entirely because you’re too close to your own work.

You know exactly what you do.
You understand your transformations inside and out.

But your potential clients are searching using very different words.

If your website isn't speaking their language, you're invisible to them where they are actively looking for someone like you.

Today I’m sharing my interview with Laura Jawad, an SEO strategist who helps service providers build stronger online reputations and connect with people actively searching for their services, on what is currently working in SEO (and the quick win you can get today!)

With a background as a PhD-trained scientist, Laura brings a research-minded, evidence-based perspective to visibility. She’s built two businesses through search herself, and now helps values-led entrepreneurs create long-term, reputation-driven visibility across both traditional search and emerging AI tools.

This is for you if you've been wondering:

• How do I actually attract clients (not just traffic) through SEO?
• What does a realistic content marketing strategy look like for a small business?
• Why does everyone say SEO takes 6–12 months? What am I supposed to do in the meantime?
• Is my website actually saying what I do in a way people can find?
• How do I create content that matters and ranks?

Let's dig in and make it work for you.

Join Laura's free webinar: Get Found in the Age of AI: What's Changed, What Hasn't, and What to Do First So That You Show Up Where Your People Are Searching. Attendees will leave with real, standalone value whether they enroll or decide to take what they learn and run with it on their own. (But trust me, Laura is brilliant - you do not want to miss this!)

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/seo-content-marketing-strategy-laura-jawad

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

*Note: This may contain an affiliate link, which means if you click and buy, I'll earn a commission at no extra cost to you. I never recommend things I don't love or haven't used. 🫶

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.