It was one of the coolest jobs you could get in the 2000s. The swoopy bangs. The gold lamé leggings. The sexually charged ads. American Apparel wasn’t just a brand — it was a vibe. And today’s guest, Zsuzsi was on the front lines of it all. From art school to assistant manager to overseeing a hot New York City store, she was living the dream… until it started to feel more like a fever dream — and eventually, a cult.

Today’s story is about what happens when the "American dream" disguises exploitation in trendy cotton basics — and how one man's charisma fueled a culture of unchecked abuse, manipulation, humiliation, and grooming… all hidden behind the label “Made in the USA.”

And the worst part? He’s still at it.

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COME SEE US LIVE!!!

Los Angeles • September 9, 2025

With special guest: comedian Moses Storm

@ Dynasty Typewriter

VIP “Meet & Greet” tickets available!

Not in LA? No prob — livestream available too!

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Find Zsuzsi: @hdbyz & @hellozhia / https://www.hdbyz.com & https://www.hellozhia.com

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**Note: This episode originally aired in February 2022**

COME SEE US LIVE!!! In LA on Sept 9, 2025 with special guest, comedian Moses Storm @ Dynasty Typewriter. LINK TO TICKETS!!

A humble upbringing is an understatement for Dan McIntrye. Canada born and bred, Dan's cult journey took him from guitar god, to free desserts to cult escape, only to land him right in the arms of... another one? A double survivor. A triple thriver. And one extremely nice guy. Damn, Canadians, you really are as kind as they say.

——

COME SEE US LIVE!! In LA on Sept 9, 2025 with special guest, comedian Moses Storm @ Dynasty Typewriter. LINK TO TICKETS!

VIP meet n greet available… see you then!

Follow Us for More Culty Content:

Instagram & TikTok: @wasiinacult

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This show is listener-powered. If Dan’s story got you thinking—rate, review, and share. Thank you to our Patreon members!! We appreciate you. And if you would like ad-free episodes and exclusive content, consider joining our Patreon.

Share Your Story:

Have a cultic experience of your own? We want to hear it.

Email us: info@wasiinacult.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, meet Jim Picariello, who, in the early ’90s as a hopeful college kid hyped up on way too much coffee, thought he was signing up for a meditation class… and ended up in a tech-driven, enlightenment-seeking, quasi-Buddhist spiritual cult. Yeah… this one was a new one for us too.

Led by Frederick Lenz - aka Rama - aka Zen Master Rama - aka the most spiritually enlightened dude who could glow gold - shapeshift into Egyptian gods, and… also totally needed your entire paycheck in order to - oh wait, hmm, we forgot… but we’re sure it was very spiritually necessary.

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Connect w/ Jim:

Instagram: @jimpicariello

Bluesky: @jimpicariello.bsky.social

LinkedIn: Jim Picariello

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And if you want ad-free episodes and exclusive content, come join us on Patreon. Enlightenment not included.

Share Your Story:

Have a cultic experience of your own? We want to hear it.

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.