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Web Tools Radio

Written by: Dave Jackson
  • Summary

  • If you are the person in charge of your website, and you want them to get more traffic, look great, grow your list, and convert more WITHOUT learning code. This podcast is for you. Any job is easy if you have the right tools.
    2016 David Jackson
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Episodes
  • From Frustration to Freedom: How Spectra Page Builder Simplified Website Creation
    Aug 10 2023

    If you're a WordPress user, you know how crucial it is to find a reliable and powerful page builder that doesn't require a long-term commitment. Well, look no further! Spectra Page Builder is here to revolutionize your website-building experience.

    In this episode, we'll dive deep into the features and benefits of Spectra, a lightweight and lightning-fast alternative to other popular page builders like Divi, Elementor, and Beaver Builder. I am going to be checking out this tool as well as a theme they have called Astra

    But before we get into the nitty-gritty of Spectra, we'll touch on the renowned Astra theme, known for its speed, versatility, and customization options. I plan on switching to Astra myself and experimenting with its powerful tools in the future, although it may come with a slight learning curve.

    Speaking of other page builders, I'll also share my experience with Divi, a fantastic tool that offers a plethora of templates for quick website creation. Whether you prefer customizing existing templates or building from scratch, Divi has got you covered.

    However, website building with page builders can sometimes introduce a new language to navigate. I'll share my recent frustrations and the journey to find a tool that simplifies things without sacrificing functionality. Enter Spectra, a game-changer in the WordPress ecosystem.

    But what sets Spectra apart? It integrates seamlessly with the default WordPress editor and enhances the functionality of Gutenberg blocks.

    There is a monthly price as well as a lifetime pricing.

    Are you tempted to give Spectra a try?

    Before we wrap up, I want to express my gratitude to our amazing listeners. Your support keeps us going, and we can't wait to bring you more exciting web tool recommendations in future episodes. Stay tuned and remember to follow us on Apple, Google, Spotify, Amazon, and our website to never miss an episode.

    Value For Value

    If you found this episode valuable, please share it with a friend and if you feel so moved, consider buying me a coffee.

    Disclosure: Some of these links may result in me earning a commission.I never recommend anything without checking it out.

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    6 mins
  • Voomly - The Ultimate Video Marketing Tool
    Aug 9 2023
    Enter Voomly


    Voomly is perfect for content creators, digital marketers, video marketing agencies, and Ecommerce and online store builders.

    You can turn your video into a funnel and grab email addresses from viewers, and segment them by creating what I call a "pick your own ending" feature. It really had me going, "WHAT???" when I went to their site. The best part is you can use their 30-day trial to see if it's for you. If you like it plans start at free, or $9 and go on up.

    Check it out (aff)

    But Why Not Just Use YouTube? It's Free!

    While YouTube can be a powerful platform for marketing videos, it also comes with some disadvantages. Here are some of the drawbacks to consider:

    1. Ad saturation: YouTube is filled with advertisements, and viewers have become accustomed to skipping or ignoring them. Your marketing videos might get lost among numerous ads, making it challenging to stand out and capture the audience's attention.
    2. Competition: The platform is incredibly competitive, with millions of creators and businesses vying for viewers' attention. Getting your videos noticed and recommended by YouTube's algorithm can be difficult, especially for new or smaller channels.
    3. Content restrictions: YouTube has community guidelines and content policies that can limit what you can show or say in your marketing videos. If your content goes against these guidelines, it may be demonetized, removed, or even result in channel strikes or suspensions.
    4. Limited control over the viewing experience: Once viewers are on YouTube, they can easily be distracted by other content or recommended videos. This can reduce the chances of converting them into customers or driving them to your website.
    5. Audience targeting limitations: While YouTube offers some targeting options for ads, it may not be as precise as other advertising platforms. This could result in your marketing videos being shown to viewers who are not your target audience, leading to lower conversion rates.
    6. Brand association: Your marketing videos might appear alongside user-generated content, including videos that may not align with your brand values. This association might impact your brand perception negatively.
    7. Lack of ownership: Your content is hosted on YouTube's platform, and you have limited control over potential changes to the platform's algorithms or policies. A sudden algorithm change could significantly impact your video's visibility and reach.
    8. Data privacy concerns: As a marketer, you might not have access to as much user data as you would on your website or other owned platforms. This can limit your ability to understand your audience fully and retarget them effectively.
    9. Limited customization: While YouTube allows some customization for your channel, it may not provide the full branding experience that you could achieve on your website or dedicated landing pages.


    Using Voomly you end up with insights about your potential client that you can't with other video tools. Take it for a ride and let me know what you find out. I'm definitely checking it out.

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    5 mins
  • Distraction Free YouTube Videos With Killer Player
    Aug 2 2023

    You are on a tight budget, so you use YouTube for your video. However, now your viewers are subjected to ads, recommendations, the title at the top, and the YouTube logo.

    Just when you want them to take action, they get distracted and go someplace else. This is where Killer Player comes into play.

    It lets you remove all of those items and put your video into one of their five premade themes, AND with unlimited colors, you can have it fit your brand.

    Best of all, it's budget-friendly where you can purchase Killer Player ONE TIME and have LIFETIME access to future updates.

    The software has been around since 2015, so you know you're not going to get hosed when YouTube changes something.

    Check it out at https://supportthisshow.com/videokiller (aff)

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    3 mins

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