Showing titles in Writing, Research & Publishing Guides

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

From the newly appointed National Ambassador for Young People's Literature, a timely and intimate meditation on the ways we think about and interact with children’s literature, and what that says about our opinions of children and childhood.

There are few creative acts more mysterious and magical than writing a song. But what if the goal wasn't so mysterious and was actually achievable for anyone who wants to experience more magic and creativity in their life? That's something that anyone will be inspired to do after listening to Jeff Tweedy's How to Write One Song. Why one song? The idea of becoming a capital-S songwriter can seem daunting, but approached as a focused, self-contained event, the mystery and fear subsides, and songwriting becomes an exciting pursuit.

Theme—the mysterious cousin of plot and character. Too often viewed as abstract rather than actionable, theme is frequently misunderstood and left to chance. Some writers even insist theme should not be purposefully implemented. This is unfortunate, because in many ways theme is story. Theme is the heart, the meaning, the point. Nothing that important should be overlooked. Powerful themes are never incidental. They emerge from the conjunction of strong plots and resonant character arcs.

The Elements of Style has long been a valued and beloved resource for all writers. Hailed for its directness and clever insight, this unorthodox textbook was born from a professor's love for the written word and perfected years later by one of his students: famed author E. B. White. Ever since its first publication in 1959, writers have turned to this book for its wise and accessible advice.

Following the immense success of Volume I with over 35,000 copies sold, On Writing and Worldbuilding: Volume II brings a host of new topics to table in even more detail and depth. Writing advice tends to be full of "rules" and "tips" which are either too broad to be helpful or outright wrong.

Beginning with the story of a simple burglary at Democratic headquarters and then continuing with headline after headline, Bernstein and Woodward kept the tale of conspiracy and the trail of dirty tricks coming - delivering the stunning revelations and pieces in the Watergate puzzle that brought about Nixon's scandalous downfall. Their explosive reports won a Pulitzer Prize for The Washington Post and toppled the president. This is the book that changed America.

This ultimate guide for fiction writers demystifies the eight essential elements that every great narrative needs: concept, character, worldbuilding, theme, plot, structure, scenes, and pacing. Whether you’re just starting out or looking to supercharge your skills, this book is packed with practical insights, clear examples, and actionable tips. Each chapter breaks down the storytelling journey into easy-to-follow steps, empowering writers to craft unforgettable narratives.

Shut Up and Write the Book is a step-by-step guide to crafting a novel from your first spark of an idea to the final edit. Whether you’re brand new to writing or wanting to hone your skills, this action plan provides straightforward advice while demystifying the art of storytelling.

When the crash of the U.S. stock market became public knowledge in the fall of 2008, it was already old news. The real crash had taken place silently over the previous year, in obscure financial markets where the SEC doesn’t bother to look: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower- and middle-class Americans who can’t pay their debts. The smart people who understood what was actually happening were paralyzed by hope and fear; in any case, they weren’t talking.

In this engaging book, the internationally best-selling author and famously private writer Haruki Murakami shares with listeners his thoughts on the role of the novel in our society; his own origins as a writer; and his musings on the sparks of creativity that inspire other writers, artists, and musicians.

The study of sexual physiology has been a paying career or a diverting sideline for scientists as far-ranging as Leonardo da Vinci and James Watson. The research has taken place behind the closed doors of laboratories, brothels, MRI centers, pig farms, sex-toy R&D labs, and Alfred Kinsey's attic.

Mary Roach, "The funniest science writer in the country", devoted the past two years to stepping behind those doors. In Bonk, Roach shows us how and why sexual arousal and orgasm can be so hard to achieve and what science is doing to slowly make the bedroom a more satisfying place.

Bill Bryson is the world's funniest travel writer, and a master of comic observation. His hugely popular books, spanning topics from linguistics to Shakespeare to the human body, have sold over 16 million copies and been translated into 30 languages, and his 2003 science book A Short History of Nearly Everything won the prestigious Aventis and Descartes prizes.

While other books give you tips on how to “write funny,” this book offers a paradigm shift in understanding the mechanics and art of comedy and the proven, practical tools that help writers translate that understanding into successful commercial scripts. The Hidden Tools of Comedy unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV that work and don’t work and explains what tools were used (or should have been used).

Explanation - conveying meaning - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself as persuasively and accurately as possible.

How can you cheat… at drinking wine? It turns out you can. And when you do, a whole world of power, ego and money will unravel. Corked is the scandalous saga in the glamorous, competitive and mysterious world of fine wines.

For anyone who's trying to make sense of their life, who wants to get unstuck from the patterns that hold them back, hear this incredible news: everything you need for the freedom you want is entirely within reach. This practice and pathway is free, it's readily available every day of your life, it takes just minutes of your time, and anyone can do it.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

In this highly anticipated follow-up to the Sunday Times bestseller THE SCIENCE OF STORYTELLING, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build rock solid brand loyalty, motivate teams and lead with charisma and authenticity. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.