Showing titles in History & Culture

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

The captivating, little-known true story of a group of scientists and the methods and technology they developed to uncover the secrets of avian migration. For the past century, scientists and naturalists have been steadily unravelling the secrets of bird migration. How and why birds navigate the...

The secret history of the invention that changed everything-and became the most profitable product in the world. "The One Device is a tour de force, with a fast-paced edge and heaps of analytical insight."-Ashlee Vance, New York Times bestselling author of Elon Musk "A stunning book. You will...

If you buy a book at the bookstore, you own it. You can take it home, scribble in the margins, put it on the shelf, lend it to a friend, or sell it at a garage sale. But is the same thing true for the eBooks or other digital goods you buy? Retailers and copyright holders argue that you don't own those purchases, you merely license them. That means your eBook vendor can delete the book from your device without warning or explanation - as Amazon deleted Orwell's 1984 from the Kindles of surprised readers.

From mechanical looms to the combustion engine to the first computers, new technologies have always provoked panic about workers being replaced by machines. For centuries, such fears have been misplaced, and many economists maintain that they remain so today. But as Daniel Susskind demonstrates, this time really is different. Breakthroughs in artificial intelligence mean that all kinds of jobs are increasingly at risk.

As Marc Raboy shows us in this enthralling and comprehensive biography, Marconi was the first truly global figure in modern communications. Born to an Italian father and an Irish mother, he was in many ways stateless, working his cosmopolitanism to advantage. Through a combination of skill, tenacity, luck, vision, and timing, Marconi popularized - and, more critically, patented - the use of radio waves.

“This gonzo-journalistic exploration of the Silicon Valley techno-utopians’ pursuit of escaping mortality is a breezy romp full of colorful characters.” —New York Times Book Review (Editor's Choice) Transhumanism is a movement pushing the limits of our bodies—our capabilities...

From the longest-serving Flight Director in NASA's history comes a revealing account of high-stakes Mission Control work and the Space Shuttle program that has redefined our relationship with the universe. A compelling look inside the Space Shuttle missions that helped lay the groundwork for the...

Endless terror. Refugee waves. An unfixable global economy. Surprising election results. New billion-dollar fortunes. Miracle medical advances. What if they were all connected? What if you could understand why? The Seventh Sense is the story of what all of today's successful figures see and feel...

This is the first reference book on intelligent automation (IA). Also called hyperautomation, it is one of the most recent trends in the field of artificial intelligence. IA is a cutting-edge combination of methods and technologies involving people, organizations, machine learning, low-code platforms, robotic process automation (RPA), and more. This book is for everyone - whether you are an experienced practitioner, new to the topic, or simply interested in what the future holds for enterprises, work, life, and society as a whole.

This is the story of a unique American hero who came of age as an astronaut during the few dramatic years when man reached the moon. Cernan's career spanned the entire Apollo program, from the tragic fire that killed three of his comrades on Apollo 1, through the moment when he left man's last footprint on the moon as commander of Apollo 17.

NASA’s history is a familiar story, one that typically peaks with Neil Armstrong taking his small step on the Moon in 1969. But America’s space agency wasn’t created in a vacuum. It was assembled from pre-existing parts, drawing together some of the best minds the non-Soviet world had to offer. Breaking the Chains of Gravity tells the story of America’s nascent space program, its scientific advances, its personalities and the rivalries it caused between the various arms of the US military.

From the Industrial Revolution to the age of artificial intelligence, The Technology Trap takes a sweeping look at the history of technological progress and how it has radically shifted the distribution of economic and political power among society’s members.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

A military expert reveals how science fiction is fast becoming reality on the battlefield, changing not just how wars are fought, but also the politics, economics, laws, and ethics that surround war itself. Singer’s previous books foretold the rise of private military contractors and the advent of child soldiers - predictions that have proved all too accurate. Now he explores the greatest revolution in military affairs since the atom bomb: robotic warfare. We are now seeing a massive shift in military technology....

Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a truly robust artificial intelligence. Despite the hype surrounding AI, creating an intelligence that rivals or exceeds human levels is far more complicated than we...

In How To Think About AI, Richard Susskind draws on his experience of working on AI since the early 1980s. For Susskind, balancing the benefits and threats of artificial intelligence is the defining challenge of our age. He explores the history of AI and possible scenarios for its future. His views on AI are not always conventional. He positions ChatGPT and generative AI as no more than the latest chapter in the ongoing story of AI and claims we are still at the foothills of developments.

“I often talk about the importance of trust when it comes to work: the trust of your employees and building trust with your customers. This book provides a blueprint for how to build and maintain that trust and connection in a digital environment.” —Eric S. Yuan, founder and CEO of Zoom A...

From facial recognition—capable of checking us onto flights or identifying undocumented residents—to automated decision systems that inform everything from who gets loans to who receives bail, each of us moves through a world determined by data-empowered algorithms. But these technologies didn't just appear: they are part of a history that goes back centuries, from the census enshrined in the US Constitution to the birth of eugenics in Victorian Britain to the development of Google search.

The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy—by a leading tech journalist Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are...