Showing titles in Business

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

The definitive biography of the most important economic statesman of our time, from the best-selling author of The Power Law and More Money Than God. Sebastian Mallaby's magisterial biography of Alan Greenspan, the product of over five years of research based on untrammeled access to his subject and his closest professional and personal intimates, brings into vivid focus the mysterious point where the government and the economy meet. To understand Greenspan's story is to see the economic and political landscape of our time in a whole new light.

No company embodies the promise and perils of Big Data more than Palantir. Cofounded by Peter Thiel and Alex Karp in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir builds software that ingests vast quantities of data and rapidly identifies patterns, trends, and connections that might elude the human eye. It is now a $40 billion global colossus whose technology is used by the CIA and the Mossad, by every branch of the US military, by dozens of federal agencies, and by major international corporations like Airbus and British Petroleum.

Growing up in a low-income suburb of Baltimore, Maryland, Glenn Stearns attributes optimism, hope, hard work, and unforgettable mentors as the indelible influences that helped him break free from hardship, overcome numerous challenges, and dare to live his wildest dreams. Stearns believes that it does not matter where you grew up, how little money you have, or even how many mistakes you have made—everyone has the potential to turn their life around and make their dreams come true. That’s the core belief and incredible life of Glenn Stearns and what InteGRITy is all about.

In this dramatic portrait of legendary and, until now, secretive financier Carl Icahn, best-selling business writer Mark Stevens takes us behind the scenes of some of the biggest deals in U.S. corporate history. A fascinating tale with a cast of characters that includes Michael Milken, Ivan Boesky, T. Boone Pickens, Dennis Levine, and most of the other key players of the '70s and '80s takeover era, King Icahn is the first biography of the business buccaneer who changed the course of corporate America.

In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders did it.

In Winners Dream, Bill McDermott - the co-CEO of the world’s largest business software company, SAP - chronicles how relentless optimism, hard work, and disciplined execution embolden people and equip organizations to achieve audacious goals. Growing up in working-class Long Island, a sixteen-year-old Bill traded three hourly wage jobs to buy a small deli, which he ran by instinctively applying ideas that would be the seeds for his future success.

In Jenny Doan's new memoir, How to Stitch an American Dream, listeners will discover the behind-the-scenes success story of the Missouri Star Quilt Company and Jenny’s remarkable journey to overcome hardship, claim the abundance of family, and ignite the power of giving - all while revitalizing a small town along the way. Over the last decade, the Doan family business, the Missouri Star Quilt Company in tiny Hamilton, Missouri, has grown from Jenny’s corner shop.

Le intuizioni geniali, la visione internazionale, la capacità di ascoltare gli altri. L’attenzione certosina alla qualità dei prodotti, alle esigenze dei consumatori, al benessere dei dipendenti. L’invenzione di sistemi di produzione innovativi. L’amore per la famiglia e per la sua terra. La grande riservatezza e l’umiltà. La cura verso i valori umani, la responsabilità sociale. Michele Ferrero – il papà della Nutella e di decine di altre delizie amate in ogni angolo del pianeta – è stato non soltanto uno dei più grandi imprenditori italiani.

From the acclaimed Vanity Fair and GQ journalist–an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apple’s future survival in today’s roller-coaster economy, here is the revealing biography that blew away the critics and stirred controversy within industry and media circles around the country.

Versace. The very name conjures up images of outrageous glamour and bold sexuality, opulence and daring. All of course true, but only half the story. Versace is also the legacy of a great creative genius from a poor, backward part of southern Italy who transformed the fashion world through his intuitive understanding of both women and how a changing culture influenced the way they wanted to dress. House of Versace shows how Gianni Versace, with his flamboyant sister Donatella at his side, combined his virtuosic talent and extraordinary ambition to help create celebrity culture.

The definitive biography of the billionaire behind Clearwater by the award-winning author of The Sea Was in Their Blood.

From the New York Times best-selling author of Return of the King comes the story of LeBron James' incredible transformation from basketball star to sports and business mogul.

The story the Vanguard Group as told by its founder, legendary investor John C. Bogle, Stay the Course traces the history of Vanguard - the largest mutual fund organization on Earth. An engaging blend of company history, investment perspective, and personal memoir, this book provides a fascinating look into the mind of an extraordinary man and the company he created.

As cofounder of KISS, America's number one gold-record award-winning group of all time, Simmons knows the thrill and seduction of power firsthand. But gold records alone don't equal power. The decisions you make once you attain a certain level of success are what separate the pretenders from the pantheon. Inspired by Niccolo Machiavelli's The Prince, Simmons offers his unique take on the dynamics of power in every realm of life, from the bedroom to the boardroom, to the world of rock, celebrity, and social media, to politics.

An entertaining, humorous, and inspirational memoir by the founder and chief creative officer of the multimillion-dollar lifestyle brand ban.do, who "has become a hero among women (and likely some men too) who struggle with mental health" (Forbes). Hilarious, hyper-relatable, and filled with fascinating insights and hard-won wisdom on everything from why it’s okay to cry at work to the myth of busyness and perfection to the emotional rating system she uses every day, Gotch’s inspirational memoir dares listeners to live each day with hope, optimism, kindness, and humor.

At the height of the roaring 20s, Swedish émigré Ivar Kreuger made a fortune raising money in America and loaning it to Europe in exchange for matchstick monopolies. His enterprise was a rare success story throughout the Great Depression. Yet after Kreuger's suicide in 1932, the true nature of his empire emerged.

What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of the TOMS One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.

From the man who was in the very middle of this perfect economic storm, On the Brink is Paulson's fast-paced retelling of the key decisions that had to be made with lightning speed. Paulson puts the listener in the room for all the intense moments as he addressed urgent market conditions, weighed critical decisions, and debated policy and economic considerations with of all the notable players.

Here's the inside story of Trump's legendary tirades, his convenient forgetfulness, and the infamous Donald Trump ego. O'Donnell tells how the Plaza staff catered to Trump's personal whims, and to those of his mistress - and how the man who built the largest gambling hall in the world knew little about running a casino. From the hypocrisy, bad deals, and the monumental debt to the untold tales of Marla and Ivana, Trumped! rips the mask off the mighty Trump facade - revealing a castle about to collapse.