Showing results by narrator "David Drummond" in All Categories

Empire of the Summer Moon spans two astonishing stories. The first traces the rise and fall of the Comanches, the most powerful Indian tribe in American history. The second entails one of the most remarkable narratives ever to come out of the Old West: the epic saga of the pioneer woman Cynthia Ann Parker and her mixed-blood son, Quanah, who became the last and greatest chief of the Comanches.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

From June 1967 to June 1968, Tom Johnson accumulated an astonishing 1,600 flying hours piloting the UH-1 "Iroquois" - better known as the "Huey" - as part of the famous First Air Cavalry Division. His battalion was one of the most decorated units of the Vietnam War, and helped redefine modern warfare. Johnson's riveting memoir takes us into key battles and rescue missions, including those for Hue and Khe Sanh. In harrowing detail, he tells of being shot down in the battle of A Shau Valley, of surviving enemy attacks during the Tet Offensive, and of a death-defying nighttime river rescue.

In Discover Your Inner Economist, one of America's most respected economists presents a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage - often when you least expect it to be relevant. Like no other economist, Tyler Cowen shows how economic notions, such as incentives, signals, and markets, apply far more widely than merely to the decisions of social planners, governments, and big business.

The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.

While serving with the Peace Corps in Swaziland, Thomas Cowan encountered the work of Rudolf Steiner and Weston A. Price - two men whose ideas would fascinate and challenge him for decades to come. Both drawn to the art of healing and repelled by the way medicine was - and continues to be - practiced in the United States, Cowan returned from Swaziland, went to medical school, and established a practice.

A comprehensive history of the people and cases that have changed history, this is the definitive account of the nation's highest court.   

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

In God's Battalions, award-winning author Rodney Stark takes on the long-held view that the Crusades were the first round of European colonialism, conducted for land, loot, and converts by barbarian Christians who victimized the cultivated Muslims. To the contrary, Stark argues that the Crusades were the first military response to unwarranted Muslim terrorist aggression.

Empire of the Summer Moon spans two astonishing stories. The first traces the rise and fall of the Comanches, the most powerful Indian tribe in American history. The second is the epic saga of the pioneer woman Cynthia Ann Parker and her mixed-blood son Quanah, who became the last and greatest chief of the Comanches. Although listeners may be more familiar with the tribal names Apache and Sioux, it was in fact the legendary fighting ability of the Comanches that determined just how and when the American West opened up. 

If you had the resources to accomplish something great in the world, what would you do? Legendary investor Warren Buffett posed this challenge to his son in 2006, when he announced he was leaving the bulk of his fortune to philanthropy. So, Howard G. Buffett set out to help the most vulnerable people on Earth - nearly a billion individuals who lack basic food security. And Howard has given himself a deadline: 40 years to put more than $3 billion to work on this challenge.

Alexander von Humboldt (1769-1859) was an intrepid explorer and the most famous scientist of his age. His restless life was packed with adventure and discovery, whether climbing the highest volcanoes in the world or racing through anthrax-infested Siberia. He came up with a radical vision of nature, that it was a complex and interconnected global force and did not exist for man's use alone. Ironically, his ideas have become so accepted and widespread that he has been nearly forgotten.

I am not perfect is a simple statement of profound truth, the first step toward understanding the human condition, for to deny your essential imperfection is to deny yourself and your own humanity. The spirituality of imperfection, steeped in the rich traditions of the Hebrew prophets and Greek thinkers, Buddhist sages and Christian disciples, is a message as timeless as it is timely. This insightful work draws on the wisdom stories of the ages to provide an extraordinary wellspring of hope and inspiration to anyone thirsting for spiritual growth and guidance in these troubled times.

This is clearly abook every manager should listen to. One of the issues Mintzberg addresses is the frenetic pace and relentless pressures of the job - most managers hardly have time to think. So Mintzberg has done some revising and some updating and has distilled the essence of his original book into a lean, action-oriented shortened version. The core of the book remains the same: Mintzberg's observations of twenty-nine different managers, from business, government, and nonprofits, working in diverse settings ranging from a refugee camp to a symphony orchestra.

A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.

The religious turn to their faith to find meaning. But what about the many people who lead secular lives and are also hungry for meaning? What guides, what approaches are available to them? Distinguished philosophers Hubert Dreyfus and Sean Dorrance Kelly explain that a secular life charged with meaning is indeed within reach.

Blackout Wars is about the historically unprecedented threat to our electronic civilization from its dependence on the electric power grid. In a nationwide blackout lasting months or years, the entire population of the US could be at risk. There would be no food. No water. Communications, transportation, industry, business, and finance - all of the critical infrastructures that support modern civilization would be paralyzed. Threats to the electric power grid are posed by cyber-attack, sabotage, a geomagnetic super-storm, and electromagnetic pulse (EMP) from the high-altitude detonation of a nuclear weapon.

The greatest obstacle to sound economic policy is not entrenched special interests or rampant lobbying, but the popular misconceptions, irrational beliefs, and personal biases held by ordinary voters. This is economist Bryan Caplan's sobering assessment in this provocative and eye-opening book.

Joy Behar, comedian and cohost of ABC's The View, offers a follow-up to her Joy Schtick with this compilation written by 100 of her friends, associates, and role models, including Barbara Bush, Donald Trump, and James Earl Jones. Behar asked her celebrity friends to share whatever picks them up when they're down in the dumps, and as each celebrity offers his or her advice on how to cope with the blues, it soon becomes clear that most of us are driven to find solace in similar activities.

The ability to make sound and timely decisions is the mark of a good leader. But when leaders with otherwise strong track records suddenly begin making poor decisions - as seen in the recent corporate scandals that rocked the business world - the impact can be widespread. In The Stress Effect, leadership expert Henry L. Thompson argues that stress is often the real culprit behind this leadership failure.