Showing titles in Consumer Behaviour & Market Research
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Stealing Genius
- The Seven Levels of Adaptive Innovation
- Written by: Steve Miller
- Narrated by: Steve Miller
- Length: 3 hrs and 54 mins
- Unabridged
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In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.
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Stealing Genius
- The Seven Levels of Adaptive Innovation
- Narrated by: Steve Miller
- Length: 3 hrs and 54 mins
- Release date: 2022-09-19
- Language: English
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Price: $9.04
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Black Is the New Green
- Marketing to Affluent African Americans
- Written by: Leonard E. Burnett, Andrea Hoffman
- Narrated by: Josh Ssetuba
- Length: 6 hrs and 10 mins
- Unabridged
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The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.
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Black Is the New Green
- Marketing to Affluent African Americans
- Narrated by: Josh Ssetuba
- Length: 6 hrs and 10 mins
- Release date: 2022-09-16
- Language: English
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Price: $25.00
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Promettez beaucoup, livrez davantage! [Promise a Lot, Deliver More!]
- Written by: Alain Samson
- Narrated by: Alain Samson
- Length: 4 hrs and 10 mins
- Unabridged
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Vous traitez au quotidien avec des clients? Vous savez que leurs attentes sont élevées et que leur patience est limitée.Pour offrir le service hors pair qui les séduira, découvrez notamment, les 11 éléments qui font dire "wow!" aux clients, les 12 irritants qui les font fuir, comment dire non ou annoncer une mauvaise nouvelle sans attiser la frustration, comment accueillir un client furieux et désamorcer sa colère, comment rendre plus satisfaisantes les communications téléphoniques pour vos interlocuteurs.
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Promettez beaucoup, livrez davantage! [Promise a Lot, Deliver More!]
- Narrated by: Alain Samson
- Length: 4 hrs and 10 mins
- Release date: 2022-09-15
- Language: French
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Price: $18.74
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The Age of Customer Equity
- Data-Driven Strategies to Build a Sustainable Company
- Written by: Allison Hartsoe
- Narrated by: Allison Hartsoe
- Length: 6 hrs and 7 mins
- Unabridged
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For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.
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The Age of Customer Equity
- Data-Driven Strategies to Build a Sustainable Company
- Narrated by: Allison Hartsoe
- Length: 6 hrs and 7 mins
- Release date: 2022-09-14
- Language: English
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Price: $25.00
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Shop Social
- Written by: Dana Roefer
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Unabridged
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In today’s world, a woman can be overwhelmed by the expectations put upon her—people who don’t know her, what she wants, or who she wants to be. Where do you turn when you know you want more, but your “more” doesn’t look like everyone else’s? Shop Social goes beyond the traditional understanding of buying from friends and shows how building a microcommunity of people who know you and who are personally invested in your well-being can be a life-changing experience that saves time and money, while putting you in control of your own health, happiness, and fulfillment.
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Shop Social
- Narrated by: Dana Roefer
- Length: 2 hrs and 48 mins
- Release date: 2022-09-08
- Language: English
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Price: $20.19
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The Fire Starter
- Igniting Innovation with Empathy
- Written by: April Bell
- Narrated by: April Bell
- Length: 6 hrs and 20 mins
- Unabridged
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Innovation requires solving big problems from a new perspective, but many struggle to successfully innovate in their work or personal life when faced with a problem that requires innovative thinking. Author and researcher April Bell has zeroed in on the power of empathy and the ability to embrace risk when solving big problems in the unknown. In her book, The Fire Starter: Igniting Innovation with Empathy, Bell combines engaging personal stories with research to provide listeners with a simple framework helping them connect to greater human truths to solve big problems.
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The Fire Starter
- Igniting Innovation with Empathy
- Narrated by: April Bell
- Length: 6 hrs and 20 mins
- Release date: 2022-09-01
- Language: English
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Price: $25.00
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Written by: Jonathan Stringfield
- Narrated by: Brian P. Craig
- Length: 7 hrs and 3 mins
- Unabridged
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Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
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Get in the Game
- How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
- Narrated by: Brian P. Craig
- Length: 7 hrs and 3 mins
- Release date: 2022-08-23
- Language: English
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Price: $22.26
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Das Bio-Pizza Dilemma
- Der überraschende Wegweiser zu mehr Nachhaltigkeit
- Written by: Thekla Wilkening, Robin Haring
- Narrated by: Peter Wolker
- Length: 6 hrs and 43 mins
- Unabridged
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Allzu oft scheint es so, dass alles, was der einzelne Mensch tun kann, um die Welt, Eisbären, Wale und den Regenwald zu retten, der Kauf von nachhaltigen und fairen Produkten ist. Aber reicht es wirklich, wenn die Pizza Bio ist? Ganz gleich, wie viel grünes Wachstum, grüne Technologie oder Mobilität wir entwickeln – ein "weiter so" wird es nicht geben können. Bleibt die Frage: Wie geht’s weiter?
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Das Bio-Pizza Dilemma
- Der überraschende Wegweiser zu mehr Nachhaltigkeit
- Narrated by: Peter Wolker
- Length: 6 hrs and 43 mins
- Release date: 2022-08-25
- Language: German
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Price: $22.35
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- Written by: Chris Bevolo
- Narrated by: Mike Stanley
- Length: 9 hrs and 30 mins
- Unabridged
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On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.
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Joe Public 2030
- Five Potent Predictions Reshaping How Consumers Engage Healthcare
- Narrated by: Mike Stanley
- Length: 9 hrs and 30 mins
- Release date: 2022-07-26
- Language: English
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Price: $32.62
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El catalizador [The Catalyst]
- Cómo cambiar el pensamiento de los demás [How to Change Anyone's Mind]
- Written by: Jonah Berger
- Narrated by: Bobby Sánchez
- Length: 8 hrs and 51 mins
- Unabridged
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Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: “¿Cómo podría cambiar la opinión de alguien?”, proponen preguntas diferentes: “¿Por qué no han cambiado ya?” En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa.
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El catalizador [The Catalyst]
- Cómo cambiar el pensamiento de los demás [How to Change Anyone's Mind]
- Narrated by: Bobby Sánchez
- Length: 8 hrs and 51 mins
- Release date: 2022-07-27
- Language: Spanish
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Price: $22.26
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Customer Service Is Dead
- Delivering 6-Star Service in a 1-Star World
- Written by: Mitche Graf
- Narrated by: Mitche Graf
- Length: 2 hrs and 47 mins
- Unabridged
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In Customer Service Is Dead, author, serial entrepreneur, and customer-service expert Mitche Graf draws on 35 years of experience developing best-in-class customer-care departments and improving communications in businesses of all sizes to offer you new and innovative methods for reinventing customer-service policies and training employees in your business to improve customer satisfaction, focus on the customer experience, and maximize business growth.
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Customer Service Is Dead
- Delivering 6-Star Service in a 1-Star World
- Narrated by: Mitche Graf
- Length: 2 hrs and 47 mins
- Release date: 2022-06-16
- Language: English
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Price: $8.71
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Winning Digital Customers
- The Antidote to Irrelevance
- Written by: Howard Tiersky
- Narrated by: Howard Tiersky
- Length: 10 hrs and 51 mins
- Unabridged
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Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.
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Winning Digital Customers
- The Antidote to Irrelevance
- Narrated by: Howard Tiersky
- Length: 10 hrs and 51 mins
- Release date: 2022-05-31
- Language: English
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Price: $24.75
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Written by: Marta L. Tellado
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Unabridged
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You've been getting ripped off. The rules that have protected consumers for decades are failing. Companies are spying on us. Many of the products we once trusted are dangerous and failing at alarming rates. Whether we are buying a crib, a small appliance, an iPhone app, or shopping for car insurance, it's become harder than ever to know whether the choices we make in the marketplace are putting us at risk—either from physical harm or the abuse of our personal data by hackers or corporations. This is intolerable. It's wrong. And we don't have to put up with it anymore.
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Buyer Aware
- Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace
- Narrated by: Molly Parker Myers
- Length: 9 hrs and 13 mins
- Release date: 2022-09-20
- Language: English
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Price: $32.62
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Written by: Andrea Olson
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
- Release date: 2022-06-14
- Language: English
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Price: $22.26
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Small Business 911
- Learn to Solve Financing, Negative Cash Flow, Staffing, Theft, Partnership & Legal Issues - Secrets of Marketing & Branding While Lowering Overhead Cost & Boost Profit
- Written by: Shabbir Hossain
- Narrated by: Jason Belvill
- Length: 4 hrs and 47 mins
- Unabridged
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Confused about why your small business is struggling? What if you could simply dial 911 for your small business problems? Good news: My book, Small Business 911, is here to help—a directory of quick, practical advice at your fingertips on common small business problems.
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Small Business 911
- Learn to Solve Financing, Negative Cash Flow, Staffing, Theft, Partnership & Legal Issues - Secrets of Marketing & Branding While Lowering Overhead Cost & Boost Profit
- Narrated by: Jason Belvill
- Length: 4 hrs and 47 mins
- Release date: 2022-05-03
- Language: English
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Price: $18.74
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Shift
- Transform Motion into Progress in Business
- Written by: Richard Lees, Azlan Raj
- Narrated by: Jonathan Johns
- Length: 6 hrs and 46 mins
- Unabridged
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In Shift: Transform Motion into Progress in Business, chief strategy and marketing officers at Merkle and Dentsu offer business leaders a practical and coherent approach to creating the consistently exceptional customer experience that would set their business apart from the competition. The authors link three key themes—a clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplace—and outline their importance in the quest for the ideal client experience.
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Shift
- Transform Motion into Progress in Business
- Narrated by: Jonathan Johns
- Length: 6 hrs and 46 mins
- Release date: 2022-03-29
- Language: English
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Price: $22.26
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Customer Relationship Imprinting
- The Six Elements That Ensure Exceptional Service Without Exception
- Written by: Michael Barnett
- Narrated by: Samantha Novak
- Length: 3 hrs and 50 mins
- Unabridged
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While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation - until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization.
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Customer Relationship Imprinting
- The Six Elements That Ensure Exceptional Service Without Exception
- Narrated by: Samantha Novak
- Length: 3 hrs and 50 mins
- Release date: 2022-03-16
- Language: English
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Price: $15.10
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The Unintended Consequences of Technology
- Solutions, Breakthroughs, and the Restart We Need
- Written by: Chris Ategeka
- Narrated by: Mirron Willis
- Length: 9 hrs and 14 mins
- Unabridged
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In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society, and our planet.
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The Unintended Consequences of Technology
- Solutions, Breakthroughs, and the Restart We Need
- Narrated by: Mirron Willis
- Length: 9 hrs and 14 mins
- Release date: 2022-03-08
- Language: English
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Price: $22.26
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Written by: Janelle Estes, Andy MacMillan
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Release date: 2022-02-15
- Language: English
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Price: $22.26
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Personal Finance Mastery Part 2
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- Written by: Amit Ray
- Narrated by: Isaac Padilla
- Length: 4 hrs and 33 mins
- Unabridged
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This guide from author Amit Ray is an amazing tool for anyone willing to learn the principles of personal finance and take control of their future. This second series of the book will teach you how to develop your personal finance mindset. You will learn how to save more, invest smarter, loan reduction, tax planning, early retirement, and more. With The Personal Finance Mastery Part 2 guide, you will learn everything you need to know to take your financial life to the next level.
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Personal Finance Mastery Part 2
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- Narrated by: Isaac Padilla
- Length: 4 hrs and 33 mins
- Release date: 2022-01-03
- Language: English
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Price: $18.74
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