Résultats lu par "Mike Lenz" dans Toutes les catégories

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

What’s the most pressure you’ve ever been under? How did you react? What helped? What didn’t? Over the past five years, Dane Jensen has asked these questions of thousands of high performers - from Olympic gold medalists to Navy SEALs, politicians, executives, and busy parents. What has emerged from these conversations is that while everyone’s experiences under pressure are unique, pressure follows patterns and develops in predictable ways. If we can recognize the patterns, we can improve our ability to sidestep the biological traps that can sabotage us....

This book will bring a new understanding of the neurology, physiology, and biochemistry of what creates this kind of sensitivity, and the medical conditions that are most likely to set it off. Even more important, it lists the many new approaches to reducing and curing these sensitivities, based on newly obtained knowledge.

From ADHD and dyslexia to autism, the number of diagnosis categories listed by the American Psychiatric Association has tripled in the last fifty years. With so many affected, it is time to revisit our perceptions of people with disabilities. Psychologist and educator Thomas Armstrong illuminates a new understanding of neuropsychological disorders. He argues that if they are a part of the natural diversity of the human brain, they cannot simply be defined as illnesses. Armstrong explores the evolutionary advantages, special skills, and other positive dimensions of these conditions.

The second edition of The Value Investors presents a collection of investing legend profiles from around the world. Chapters explore the investors' backgrounds, cultures, and personal stories, and reveal how life experiences have shaped their investment strategies and mindsets. This fascinating book shows you that value investing is a dynamic, constantly-changing strategy. Thoroughly revised and expanded, the book provides relevant updates on the professional and personal experiences of the investors since the first edition's publication.

There are moments when we achieve peak performance: An athlete plays a perfect game; a business has a quarter with once-in-a-lifetime profits. But these moments are often elusive, and for every amazing day, we may have a hundred ordinary and even unsatisfying days. Fulfillment doesn’t come from isolated peak experiences, but rather from many consistent good days. So how do we sustain performance, while avoiding burnout and maintaining balance? In Optimal, Daniel Goleman and Cary Cherniss reveal how emotional intelligence can help us have a great day, any day.

Gavin Ortlund draws from both his scholarly work in church history and his personal experience in ecumenical engagement to offer a powerful defense of the Protestant tradition. Retrieving classical Protestant texts and arguments, he exposes how many of the contemporary objections leveled against Protestants are rooted in caricature. Ultimately, he shows that historic Protestantism offers the best pathway to catholicity and historical rootedness for Christians today.

If you suffer from ailments your doctors can't seem to diagnose or help - mysterious rashes, unpredictable digestive problems, debilitating headaches, mood and energy swings, constant tiredness - nerve compression is the likely cause. Sugar Crush exposes the shocking truth about how a diet high in sugar, processed carbohydrates, and wheat compresses and damages the peripheral nerves of the body.

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

I wrote this mnemonic guide as an audiobook first to help you remember pharmacology drug names and principles quickly. While in the classroom your professors might say memorization doesn't matter, but you can't bring outside material to the board exam, so for this test, you do need to work on memory training. You already know the consequences of failing a class or board exam, so let's make sure that doesn't happen by getting pharmacology organized in your head once and for all.

Most companies developing software employ something they call "Agile." But there's widespread misunderstanding of what Agile is and how to use it. If you want to improve your software development team's agility, this comprehensive guidebook's clear, concrete, and detailed guidance explains what to do and why, and when to make trade-offs.

With contributions by Paula Morgan-Johnson, Paula Sacks, Caroline R. Baltzer, James Hickey, Andrea Cole, Jan Bloom, and Deirdre Fay, Attachment Disturbances in Adults is a landmark resource for (1) understanding attachment, its development, and the most clinically relevant findings from attachment research, and (2) using this understanding to inform systematic, comprehensive, and clinically effective and efficient treatment of attachment disturbances in adults.

Elbridge A. Colby was the lead architect of the 2018 National Defense Strategy, the most significant revision of US defense strategy in a generation. Here he lays out how America's defense must change to address China's growing power and ambition. Based firmly in the realist tradition but deeply engaged in current policy, this book offers a clear framework for what America's goals in confronting China must be, how its military strategy must change, and how it must prioritize these goals over its lesser interests.

We live in conversations like fish live in water—we’re in them all the time, so we don’t think about them much. As a result, we often find ourselves stuck in cyclical patterns of unproductive behaviors. We listen half-heartedly, react emotionally, and respond habitually, like we're on autopilot. This book is a practical guide for thoughtfully reflecting on conversations so we can avoid the common pitfalls that cause our relationships and work to go sideways.

In Love and Math, renowned mathematician Edward Frenkel reveals a side of math we've never seen, suffused with all the beauty and elegance of a work of art. In this heartfelt and passionate book, Frenkel shows that mathematics, far from occupying a specialist niche, goes to the heart of all matter, uniting us across cultures, time, and space.

Leadership accountability is a major issue in organizations around the globe. Research has shown that teams and individual employees are overwhelmingly dissatisfied with the degree of accountability demonstrated by their leaders. Effective teams need responsible and accountable leaders - the solution seems simple. Yet, thousands of businesses are struggling with mediocre performance and widening gaps in leadership.

Starting a Business All-in-One for Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. This guide will help with every part of starting your own business-from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide.

A two-week vacation to the Florida Keys meant Mary and Jameson Sr. could share the beauty of their favorite turquoise-blue waters with their four children. On that serene day at Looe Key Reef, their oldest, ten-year-old Jameson Jr., was swimming among the marine life, capturing breathtaking footage of a sea turtle when a massive bull shark attacked. Nine miles from shore and even farther from a hospital, their son weakening, the Reeders prayed for help—and it came through a miraculous chain of events.

The concept of basketball "analytics" has been lauded, derided, and misunderstood. The incorporation of more data into NBA decision-making has been credited—or blamed—for everything from the death of the traditional center to the proliferation of three-point shooting to the alleged abandonment of the area of the court known as the midrange. In The Midrange Theory, Seth Partnow explains how numbers have affected the modern NBA game, and how those numbers urge us toward thinking about it in new ways.

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.