Showing titles in Consumer Behaviour & Market Research
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Written by: Matt Britton
- Narrated by: Joe Knezevich
- Length: 5 hrs and 30 mins
- Unabridged
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YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Narrated by: Joe Knezevich
- Length: 5 hrs and 30 mins
- Release date: 2020-07-27
- Language: English
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Price: $17.81
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The Wallet Allocation Rule
- Winning the Battle for Share
- Written by: Timothy Keiningham, Lerzan Aksoy, Luke Williams, and others
- Narrated by: Christopher Kipiniak
- Length: 5 hrs and 48 mins
- Unabridged
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The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.
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The Wallet Allocation Rule
- Winning the Battle for Share
- Narrated by: Christopher Kipiniak
- Length: 5 hrs and 48 mins
- Release date: 2020-07-27
- Language: English
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Price: $17.81
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Written by: Savio Chan, Michael Zakkour
- Narrated by: Kevin Stillwell
- Length: 8 hrs and 16 mins
- Unabridged
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China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.
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China's Super Consumers
- What 1 Billion Customers Want and How to Sell It to Them
- Narrated by: Kevin Stillwell
- Length: 8 hrs and 16 mins
- Release date: 2020-07-27
- Language: English
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Price: $22.26
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Code Halos
- How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business
- Written by: Paul Roehrig, Ben Pring, Malcom Frank
- Narrated by: Ben Pring
- Length: 6 hrs and 56 mins
- Unabridged
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With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.
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Code Halos
- How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business
- Narrated by: Ben Pring
- Length: 6 hrs and 56 mins
- Release date: 2020-07-29
- Language: English
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Price: $22.26
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Laddering
- Unlocking the Potential of Consumer Behavior
- Written by: Eric V. Holtzclaw
- Narrated by: Eric V. Holtzclaw
- Length: 5 hrs and 29 mins
- Unabridged
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Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you; help you look at your customers in a new way and as a result maximize your profits and reduce your support costs; and provide a framework for evaluating what marketing messages, campaigns and experiences are appropriate.
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Laddering
- Unlocking the Potential of Consumer Behavior
- Narrated by: Eric V. Holtzclaw
- Length: 5 hrs and 29 mins
- Release date: 2020-07-27
- Language: English
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Price: $17.81
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The Renaissance Society
- Written by: Rolf Jensen, Mika Aaltonen
- Narrated by: Eli Woods
- Length: 5 hrs and 46 mins
- Unabridged
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According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams". We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society.
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The Renaissance Society
- Narrated by: Eli Woods
- Length: 5 hrs and 46 mins
- Release date: 2021-07-21
- Language: English
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Price: $21.92
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Reach & Exceed Your Sales Goals
- Using Prosperity Personality Recognition
- Written by: Ron Stickler
- Narrated by: Michael Foster
- Length: 1 hr and 41 mins
- Unabridged
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This audiobook is designed for sales people who want to improve their sales success and for sales managers who want to motivate their sales staff to achieve company goals. Once listeners master the secrets of personality recognition outlined in this book, the rewards of prosperity, accomplishment, admiration, and recognition will be theirs.
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Reach & Exceed Your Sales Goals
- Using Prosperity Personality Recognition
- Narrated by: Michael Foster
- Length: 1 hr and 41 mins
- Release date: 2020-11-19
- Language: English
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Price: $8.71
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La Responsabilidad Corporativa Vista por los “Millennials” (Narración en Castellano) [Corporate Responsibility as Seen by Millennials]
- Written by: Marco Giarratana
- Narrated by: Jordi Salas
- Length: 5 mins
- Unabridged
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Resulta clave para las empresas conocer cómo la generación ‘millennial’ entiende y percibe las acciones de responsabilidad corporativa. Sin duda, las acciones cercanas y vinculadas al negocio principal ayudan a atraer el talento y a satisfacer las demandas de este público como consumidor de productos y servicios.
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La Responsabilidad Corporativa Vista por los “Millennials” (Narración en Castellano) [Corporate Responsibility as Seen by Millennials]
- Narrated by: Jordi Salas
- Length: 5 mins
- Release date: 2020-11-19
- Language: Spanish
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Price: $3.74
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A Propósito de la Venta (Narración en Castellano) [The Purpose of Sales]
- Written by: Rafael Díaz Cruz
- Narrated by: Jordi Salas
- Length: 4 mins
- Unabridged
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Un cliente totalmente cambiante y en un entorno caracterizado por el exceso de oferta ha hecho mucho más complejas la estrategia de acercamiento a él y la venta. Una de las claves es hablar al cerebro del consumidor y añadir valor en cada interacción.
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A Propósito de la Venta (Narración en Castellano) [The Purpose of Sales]
- Narrated by: Jordi Salas
- Length: 4 mins
- Release date: 2020-10-23
- Language: Spanish
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Price: $3.74
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Social Media Marketing 2020
- Affiliate Marketing, Dropshipping and Passive Income Ideas - 6 Books in 1 - Cutting-Edge Strategies to Start and Grow Your Business
- Written by: Chandler Wright
- Narrated by: Sam Slydell, Lee Jagow, Curtis Wright
- Length: 20 hrs and 58 mins
- Unabridged
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This collection Includes the best books to help you learn, grow, and master your online marketing skills. You will change the way you market your business with what you will learn in the Social Media Marketing books. You will learn how to add additional revenue to your business with affiliate marketing secrets and dropshipping mastery, and you will discover tons of additional ways to create passive income for yourself in passive income ideas.
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Social Media Marketing 2020
- Affiliate Marketing, Dropshipping and Passive Income Ideas - 6 Books in 1 - Cutting-Edge Strategies to Start and Grow Your Business
- Narrated by: Sam Slydell, Lee Jagow, Curtis Wright
- Length: 20 hrs and 58 mins
- Release date: 2020-08-19
- Language: English
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Price: $37.53
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Risikomanagement für KMUs - Grundlagen [Risk Management for SMEs - Basics]
- Von der Risikoanalyse zum perfekten Risikocontrolling - Risiken erkennen, kontrollieren und vermeiden [From Risk Analysis to Perfect Risk Controlling - Identify, Control and Avoid Risks]
- Written by: Claudio Wohlers
- Narrated by: Florian Wolny
- Length: 1 hr and 51 mins
- Unabridged
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Sichere Dir noch heute dieses Hörbuch und werde Herr der Risiken, so dass Du die Risiken kontrollierst und nicht mehr von Ihnen kontrolliert wirst.
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Risikomanagement für KMUs - Grundlagen [Risk Management for SMEs - Basics]
- Von der Risikoanalyse zum perfekten Risikocontrolling - Risiken erkennen, kontrollieren und vermeiden [From Risk Analysis to Perfect Risk Controlling - Identify, Control and Avoid Risks]
- Narrated by: Florian Wolny
- Length: 1 hr and 51 mins
- Release date: 2020-08-07
- Language: German
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Price: $8.03
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Social Media Marketing Mastery
- 3 in 1: Proven Strategies to Stay Ahead of Your Competition, Leverage the New Viral Trends, and Build a Massive Brand Using Facebook, Instagram, YouTube, Twitter
- Written by: Chandler Wright
- Narrated by: Sam Slydell, Lee Jagow
- Length: 10 hrs and 5 mins
- Unabridged
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Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire?
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Social Media Marketing Mastery
- 3 in 1: Proven Strategies to Stay Ahead of Your Competition, Leverage the New Viral Trends, and Build a Massive Brand Using Facebook, Instagram, YouTube, Twitter
- Narrated by: Sam Slydell, Lee Jagow
- Length: 10 hrs and 5 mins
- Release date: 2020-07-30
- Language: English
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Price: $31.26
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Selling with Heart
- Growing Your Business with Authenticity and Trust
- Written by: Kym Cousins
- Narrated by: Kym Cousins
- Length: 5 hrs and 43 mins
- Unabridged
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Today, more than ever, buyers are craving "human-to-human" contact and the meaningful connections that have been lost in the big wide world of overly curated social media and impersonal chat bots. This book is all about reclaiming that connection, by getting back to the basics of attracting and retaining loyal customers, being confident in your sales interactions, and creating a winning mindset.
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Selling with Heart
- Growing Your Business with Authenticity and Trust
- Narrated by: Kym Cousins
- Length: 5 hrs and 43 mins
- Release date: 2020-07-15
- Language: English
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Price: $25.00
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Parallel
- Exploring How Meaningful Connections Are Created in Life, Love & Business
- Written by: Scott Lancaster
- Narrated by: Scott Lancaster
- Length: 3 hrs and 17 mins
- Unabridged
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What inspires incredible connection? Is it possible to create more of them more often? And if so...how do we do it? The truth is creating meaningful connection (whether it be in business, love or friendship) can be learnt and used to help you connect with new people that truly matter to you. Parallel explores a range of distinct rules to help the reader understand how they can create better relationships going forward, but also make better sense of the ones that haven't worked in the past.
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Parallel
- Exploring How Meaningful Connections Are Created in Life, Love & Business
- Narrated by: Scott Lancaster
- Length: 3 hrs and 17 mins
- Release date: 2020-07-01
- Language: English
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Price: $18.74
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- Written by: John Gerzema, Michael D'Antonio
- Narrated by: Ray Chase
- Length: 8 hrs and 59 mins
- Unabridged
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In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- Narrated by: Ray Chase
- Length: 8 hrs and 59 mins
- Release date: 2020-07-10
- Language: English
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Price: $24.73
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Los secretos del Marketing en Redes Sociales 2020 [The Secrets of Marketing in Social Networks 2020]
- Descubre cómo construir una marca, convertirte en un experto influencer, y hacer crecer rápidamente...Youtube e Instagram
- Written by: Pablo Avitia
- Narrated by: Javier Lopez Ortega
- Length: 1 hr and 4 mins
- Unabridged
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Hacer Social Media es un término que ha cobrado relevancia en los últimos tiempos. Es el uso correcto de las redes sociales, aunque cuidado, Social Media Manager no es lo mismo que Community Manager y es de los primeros puntos que se aclaran iniciando este trabajo.
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Los secretos del Marketing en Redes Sociales 2020 [The Secrets of Marketing in Social Networks 2020]
- Descubre cómo construir una marca, convertirte en un experto influencer, y hacer crecer rápidamente...Youtube e Instagram
- Narrated by: Javier Lopez Ortega
- Length: 1 hr and 4 mins
- Release date: 2020-03-23
- Language: Spanish
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Price: $8.71
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Social Media Marketing 2020
- How to Crush It with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money
- Written by: Chandler Wright
- Narrated by: Sam Slydell
- Length: 3 hrs and 38 mins
- Unabridged
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Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion.
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Social Media Marketing 2020
- How to Crush It with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money
- Narrated by: Sam Slydell
- Length: 3 hrs and 38 mins
- Release date: 2020-02-28
- Language: English
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Price: $18.74
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The 7 Laws of Viral Customer Service
- Simple Steps to Increase Profits & Amplify Your Business Now
- Written by: Aaron Daniel Chavez
- Narrated by: Russell Archey
- Length: 53 mins
- Unabridged
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Are you ready to increase your businesses sales and your customer service reputation? The 7 Laws of Viral Customer Service will, without a doubt, enlighten you as a business owner! Believe it or not, 68 percent of customers begin buying from a different business as a result of poor customer service. That means, if you or your employees show poor customer service, you will, more often than not, never see that customer again! Research also shows that the average business loses 15 percent of its customers each year.
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The 7 Laws of Viral Customer Service
- Simple Steps to Increase Profits & Amplify Your Business Now
- Narrated by: Russell Archey
- Length: 53 mins
- Release date: 2020-01-08
- Language: English
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Price: $4.95
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Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- Written by: Steven J. Stein, Paul T. Bartone
- Narrated by: Donald Corren
- Length: 8 hrs and 19 mins
- Unabridged
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Scientific research has found that your ability to resist the damaging effects of stress - your hardiness - can reduce stress-related illness and strengthen your ability to thrive under pressure. Hardiness, written by respected clinical and research psychologists, will help develop your psychological hardiness which, in turn, enables you to enjoy more of life's rewards. Mastering the 3 C's of hardiness - commitment, control, and challenge - is essential to increasing hardiness and responding effectively to stressful situations.
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Hardiness
- Making Stress Work for You to Achieve Your Life Goals
- Narrated by: Donald Corren
- Length: 8 hrs and 19 mins
- Release date: 2020-01-02
- Language: English
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Price: $22.26
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Hooked (German version)
- Wie Sie Produkte erschaffen, die süchtig machen
- Written by: Nir Eyal
- Narrated by: Peter Wolter
- Length: 5 hrs and 40 mins
- Unabridged
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Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist - wie Essen, Fernsehen oder Zähneputzen - hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele.
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Hooked (German version)
- Wie Sie Produkte erschaffen, die süchtig machen
- Narrated by: Peter Wolter
- Length: 5 hrs and 40 mins
- Release date: 2019-12-13
- Language: German
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Price: $18.50
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