Showing titles in Consumer Behaviour & Market Research
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Co-Create
- How Your Business Will Profit from Innovative and Strategic Collaboration
- Written by: David Nour
- Narrated by: David Nour
- Length: 9 hrs and 46 mins
- Unabridged
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What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationships they have built with you. Most important...is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort?
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Co-Create
- How Your Business Will Profit from Innovative and Strategic Collaboration
- Narrated by: David Nour
- Length: 9 hrs and 46 mins
- Release date: 2017-05-30
- Language: English
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$33.39 or free with 30-day trial
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Treasure Hunt
- Inside the Mind of the New Consumer
- Written by: Michael J. Silverstein, John Butman
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Unabridged
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A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them...
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Treasure Hunt
- Inside the Mind of the New Consumer
- Narrated by: John H. Mayer
- Length: 9 hrs and 19 mins
- Release date: 2006-05-09
- Language: English
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$18.00 or free with 30-day trial
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Sell the Sizzle!
- I segreti della vendita di Elmer Wheeler, il più grande venditore di tutti i tempi
- Written by: Phil Maxwell
- Narrated by: Lorenzo Visi
- Length: 1 hr and 38 mins
- Unabridged
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Chi era Elmer Wheeler e perché è così importante conoscere e seguire i suoi principi sulla vendita a così tanti anni di distanza? Perché Elmer Wheeler, classe 1904, oltre a essere considerato il più grande venditore al dettaglio di tutti i tempi, può vantare l'investitura di primo venditore "scientifico" della storia. Con il suo lavoro sul campo, infatti, Wheeler ha letteralmente traghettato il marketing e la vendita nell'epoca moderna, fondandolo su princìpi sicuri - verificati nel corso di decenni di esperienza diretta - e su modelli replicabili in ogni settore della comunicazione e della vendita di un prodotto o servizio.
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Sell the Sizzle!
- I segreti della vendita di Elmer Wheeler, il più grande venditore di tutti i tempi
- Narrated by: Lorenzo Visi
- Length: 1 hr and 38 mins
- Release date: 2015-09-14
- Language: Italian
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$2.65 or free with 30-day trial
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- Written by: Libby Gill
- Narrated by: Libby Gill
- Length: 6 hrs and 9 mins
- Unabridged
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Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- Narrated by: Libby Gill
- Length: 6 hrs and 9 mins
- Release date: 2013-08-06
- Language: English
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$33.39 or free with 30-day trial
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- Written by: Bernd Schmitt
- Narrated by: Walter Dixon
- Length: 6 hrs and 40 mins
- Unabridged
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Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.
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Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- Narrated by: Walter Dixon
- Length: 6 hrs and 40 mins
- Release date: 2012-05-01
- Language: English
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$38.96 or free with 30-day trial
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- Written by: Dimitri Maex, Paul B. Brown
- Narrated by: Steve Kramer
- Length: 6 hrs and 53 mins
- Unabridged
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Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data...
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- Narrated by: Steve Kramer
- Length: 6 hrs and 53 mins
- Release date: 2012-09-04
- Language: English
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$23.31 or free with 30-day trial
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Money Anxiety
- Written by: Dan Geller
- Narrated by: Robert Austin
- Length: 4 hrs and 4 mins
- Unabridged
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Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.
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Money Anxiety
- Narrated by: Robert Austin
- Length: 4 hrs and 4 mins
- Release date: 2016-08-09
- Language: English
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$18.74 or free with 30-day trial
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Ian Leaf's Fraud, Fraudsters and Scams
- What to Watch for on Instagram
- Written by: Ian Leaf
- Narrated by: Rebekah Amber Clark
- Length: 1 hr and 6 mins
- Unabridged
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With the world around us changing at a seemingly breakneck pace and technological advancements radically altering the manner in which we communicate and do business with each other, far too many people are falling prey to fraudsters who understand all too well how to take advantage of our rapidly changing world. Ian Leaf's newest work focuses on addressing this important issue by demonstrating how people can utilize new and innovative social media platforms like Instagram without placing themselves at risk of being scammed.
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Ian Leaf's Fraud, Fraudsters and Scams
- What to Watch for on Instagram
- Narrated by: Rebekah Amber Clark
- Length: 1 hr and 6 mins
- Release date: 2016-03-18
- Language: English
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$8.71 or free with 30-day trial
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Unthinking
- The Surprising Forces Behind What We Buy
- Written by: Harry Beckwith
- Narrated by: L.J. Ganser
- Length: 6 hrs and 48 mins
- Unabridged
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What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about...
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Unthinking
- The Surprising Forces Behind What We Buy
- Narrated by: L.J. Ganser
- Length: 6 hrs and 48 mins
- Release date: 2011-01-26
- Language: English
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$29.13 or free with 30-day trial
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Persuasion
- The Complete Step by Step Guide on Persuasion, Mind Control and NLP
- Written by: Ryan James
- Narrated by: Miguel Rodriguez
- Length: 1 hr and 18 mins
- Unabridged
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Persuasion: The Complete Step by Step Guide on Persuasion, Mind Control and NLP is a simple, step-by-step guidebook that enables you to access your natural power of persuasive abilities. You possess a natural talent within you that allows you to guide others in your preferred direction and achieve your desired results. You have the power to attain anything you want in life, and to personally design the exact life you thought you would only lead in your dreams.
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Persuasion
- The Complete Step by Step Guide on Persuasion, Mind Control and NLP
- Narrated by: Miguel Rodriguez
- Length: 1 hr and 18 mins
- Release date: 2017-05-15
- Language: English
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$7.11 or free with 30-day trial
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Free Innovation
- Written by: Eric von Hippel
- Narrated by: Tom Parks
- Length: 5 hrs and 24 mins
- Unabridged
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In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.
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Free Innovation
- Narrated by: Tom Parks
- Length: 5 hrs and 24 mins
- Release date: 2016-11-18
- Language: English
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$23.51 or free with 30-day trial
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Come vendere alle donne
- Written by: Nancy Cooklin
- Narrated by: Nancy Cooklin, Alessandra Felletti, Gianmarco Ceconi
- Length: 1 hr and 10 mins
- Unabridged
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Nancy Cooklin, coach in PNL, specializzata in tecniche di vendita, ritorna con una pubblicazione completamente dedicata alle donne...
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Come vendere alle donne
- Narrated by: Nancy Cooklin, Alessandra Felletti, Gianmarco Ceconi
- Length: 1 hr and 10 mins
- Release date: 2013-01-04
- Language: Italian
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$9.84 or free with 30-day trial
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Written by: John H. Johnson PhD, Mike Gluck
- Narrated by: John H. Johnson PhD
- Length: 5 hrs and 15 mins
- Unabridged
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While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Narrated by: John H. Johnson PhD
- Length: 5 hrs and 15 mins
- Release date: 2016-04-06
- Language: English
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$33.39 or free with 30-day trial
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Shopportunity!
- Written by: Kate Newlin
- Narrated by: Kimberly Schraf
- Length: 7 hrs and 49 mins
- Unabridged
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Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to...
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Shopportunity!
- Narrated by: Kimberly Schraf
- Length: 7 hrs and 49 mins
- Release date: 2006-10-04
- Language: English
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$22.13 or free with 30-day trial
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Influence and Persuasion
- The How-to Guide on Staying Confident and Consistent
- Written by: K. Connors
- Narrated by: Dave Wright
- Length: 34 mins
- Unabridged
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This book is designed to give you the tools you need in order to effectively communicate with others through influence and persuasion. Whether it be in a business setting, an interview, in front of an audience or even your friends and family, this how-to guide gives in depth knowledge on how to get others to think like you.
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Influence and Persuasion
- The How-to Guide on Staying Confident and Consistent
- Narrated by: Dave Wright
- Length: 34 mins
- Release date: 2017-05-08
- Language: English
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$4.95 or free with 30-day trial
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Foolproof
- Why Safety Can Be Dangerous and How Danger Makes Us Safe
- Written by: Greg Ip
- Narrated by: Jeremy Arthur
- Length: 8 hrs and 43 mins
- Unabridged
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How the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing. We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises...
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Foolproof
- Why Safety Can Be Dangerous and How Danger Makes Us Safe
- Narrated by: Jeremy Arthur
- Length: 8 hrs and 43 mins
- Release date: 2015-10-13
- Language: English
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$32.62 or free with 30-day trial
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The Welcomer Edge
- Unlocking the Secrets to Repeat Business
- Written by: Richard R. Shapiro
- Narrated by: Scott Brick
- Length: 5 hrs and 14 mins
- Unabridged
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The Welcomer Edge provides practical recommendations and strategies so that any company - regardless of industry or size - can maximize the quality of its customer service and the quantity of its loyal customers. The principles outlined in The Welcomer Edge are universal for all sales and service environments. It describes four distinct categories of service professionals - the people that will make any customer service/sales function or department a success.
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The Welcomer Edge
- Unlocking the Secrets to Repeat Business
- Narrated by: Scott Brick
- Length: 5 hrs and 14 mins
- Release date: 2012-03-27
- Language: English
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$22.55 or free with 30-day trial
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Konsum - Warum wir kaufen, was wir nicht brauchen
- Written by: Carl Tillessen
- Narrated by: Martin Valdeig
- Length: 5 hrs and 50 mins
- Unabridged
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WAS KOMMT NACH DEM SHOPPEN? ÜBER DIE ZUKUNFT UNSERES KONSUMS. Die Pandemie hat uns vorübergehend auf einen kalten Konsum-Entzug gesetzt. Doch sie hat uns nicht geheilt. Wir kaufen einfach immer weiter - auch Dinge, die wir eigentlich nicht brauchen. Was treibt uns dazu? Und was verändert sich gerade? Trendforscher Carl Tillessen nimmt uns mit hinter die Kulissen einer globalen Maschinerie, deren Erfolg vor allem auf Manipulation und Ausbeutung basiert.
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Konsum - Warum wir kaufen, was wir nicht brauchen
- Narrated by: Martin Valdeig
- Length: 5 hrs and 50 mins
- Release date: 2021-01-12
- Language: German
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$15.47 or free with 30-day trial
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The Business Case for Love
- How Companies Get Bragged About Today
- Written by: Marc Cox
- Narrated by: Matthew Lloyd Davies
- Length: 6 hrs and 25 mins
- Unabridged
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Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people. The quality of relationships, both inside and outside the organization, is a far more important driver of sustainable success or failure than the quality of its control systems. The head is important, but it is the heart that matters most.
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The Business Case for Love
- How Companies Get Bragged About Today
- Narrated by: Matthew Lloyd Davies
- Length: 6 hrs and 25 mins
- Release date: 2021-03-02
- Language: English
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$14.87 or free with 30-day trial
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Written by: David Avrin, Larry Winget - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Unabridged
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Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Narrated by: David Avrin
- Length: 5 hrs and 24 mins
- Release date: 2019-04-01
- Language: English
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$26.00 or free with 30-day trial
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