Showing titles in Computers & Technology

What do today’s young influencers know, that you don’t? Content Creator is a handy guide that will lead you through the process and give you proven tips for creating content that connects with people. It’s amazing what you can learn about yourself when you start creating instead of consuming. You never know how creative you are until you consistently come up with new ideas and produce great content.

The most successful programs of the last 30 years were developed in C++. From Microsoft Word to Facebook to Adobe Photoshop, C++ is at the heart of the most lucrative technologies in today’s world. C++ is the most powerful programming language in the modern world for one simple reason: It allows for complete control, not only of the program’s logic and graphical user interface, but of the hardware, too.

When all other processes, controls, and technologies fail, humans are your last line of defense. But, how can you prepare them? Frustrated with ineffective training paradigms, most security leaders know that there must be a better way. A way that engages users, shapes behaviors, and fosters an organizational culture that encourages and reinforces security-related values. The good news is that there is hope. That's what Transformational Security Awareness is all about.

Knowing how to craft SQL queries and navigate your way around a database is an essential skill if are a Database Administrator, System Administrator, or Programmer. This book guides you step-by-step by teaching you how to create databases, populate those databases with data, extract just the data you need, and much more.

In Understanding Software, Max Kanat-Alexander, Technical Lead for Code Health at Google, shows you how to bring simplicity back to computer programming. Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart.

Blockchain technology could affect governance itself by supporting new organizational structures that promote more democratic and participatory decision making. Primavera De Filippi and Aaron Wright acknowledge this potential and urge the law to catch up. That is because disintermediation - a blockchain's greatest asset - subverts critical regulation. By cutting out middlemen, such as online operators and multinational corporations, blockchains run the risk of undermining the capacity of governmental authorities to supervise activities in banking, commerce, law, and other vital areas.

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Instead of jumping right into the instructions, this book will provide you first with all the necessary concepts that you need to learn in order to make the learning process a whole lot easier. This way, you're sure not to get lost in confusion once you get to the more complex lessons provided in the latter chapters. Examples are provided for a more knowledgeable approach on your learning.

Though created by humans, our technologies, markets, and institutions often contain an antihuman agenda. Douglas Rushkoff, digital theorist and host of the NPR-One podcast Team Human, reveals the dynamics of this antihuman machinery and invites us to remake these aspects of society in ways that foster our humanity. In 100 aphoristic statements, his manifesto exposes how forces for human connection have turned into ones of isolation and repression.

In this accessible and comprehensive audiobook, we start from scratch, assuming no prior knowledge. Each chapter is carefully crafted to guide you through the fundamental concepts and practical applications of AI, including machine learning, generative AI, and deep learning. With clear and plain English explanations, you'll be surprised at how quickly you can start thinking and speaking fluently in the words and mindset of an AI expert!

As Vikram Mansharamani shows in this eye-opening book, our complex, data-flooded world has made us ever more reliant on experts, protocols, and technology. We've stopped thinking for ourselves. Of course, experts, protocols, and computer-based systems are essential to helping us make informed decisions. What we need is a new approach for integrating these information sources more effectively. The author provides principles and techniques for doing just that, empowering listeners with a more critical and nuanced approach to making decisions.

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

Former Google advertising strategist, now Oxford-trained philosopher James Williams launches a plea to society and to the tech industry to help ensure that the technology we all carry with us every day does not distract us from pursuing our true goals in life. As information becomes ever more plentiful, the resource that is becoming more scarce is our attention. In this "attention economy", we need to recognize the fundamental impacts of our new information environment on our lives in order to take back control.

Since the creation of the Federal Reserve more than one hundred years ago, the American dollar has become the most successful product (of any kind) of all time and the language of commerce for the planet. From the Gold Reserve Act to Bretton Woods to the petrodollar and beyond, the U.S. has successfully ridden the waves of historical transformation to stay on top.

Indie Game Publishing is the essential guide for indie game developers seeking to put their game into the hands of players. Whether you decide to self-publish or find a publisher to partner with, this useful guide will take you through each step of the process and thoroughly prepare you for success. This revised edition has been redesigned and tailored specially for the audiobook listener. Hear from experienced developers and expert publishers how they successfully released their games.

Global demand for power is doubling every two decades, but electricity remains one of the most difficult forms of energy to supply and do so reliably. Today, some three billion people live in places where per-capita electricity use is less than what's used by an average American refrigerator. How we close the colossal gap between the electricity rich and the electricity poor will determine our success in addressing issues like women's rights, inequality, and climate change.

Are you clueless about coding? Are you lost understanding computer languages? Are you intimidated by the learning curve? Don't be! JavaScript is one of the most common and powerful computer languages around. It is easy to use, easy to understand, and is the driving force behind some of the most popular websites around. Facebook uses it. Google uses it. Netflix uses it, and yes - even Amazon uses it. Would you like to learn how to use it? Take the first step to becoming code savvy with one of the most popular, useful computer languages on the market.

When she arrived at MIT in the 1990s, Alien wanted to study aerospace engineering, but she was soon drawn to the school’s venerable tradition of high-risk physical trespassing: the original “hacking”. Within a year, one of her hallmates was dead, two others were on trial, and two had been institutionalized. Alien’s adventures were only just beginning.

In Trivergence, Bob Tapscott, writer, speaker, complex system designer, and former CIO, introduces an exciting new concept in explaining how the intersection of artificial intelligence (AI), blockchain, and the Internet of Things (IoT) will transform business and society.

Hidden beneath the surface of the internet, a new, stark reality is looming - one that cuts to the very heart of our endless debates about the impact of AI. Anthropologist Mary L. Gray and computer scientist Siddharth Suri team up to unveil how services delivered by companies like Amazon, Google, Microsoft, and Uber can only function smoothly thanks to the judgment and experience of a vast, invisible human labor force. These people doing "ghost work" make the internet seem smart. An estimated 8 percent of Americans have worked at least once in this "ghost economy".