Titres dans International

Chronicling the rise and fall of the efficient market theory and the century-long making of the modern financial industry, Justin Fox’s The Myth of the Rational Market is as much an intellectual whodunit as a cultural history of the perils and possibilities of risk. The book brings to life the people and ideas that forged modern finance and investing, from the formative days of Wall Street through the Great Depression and into the financial calamity of today.

From drones to satellites, missile defense systems to cyber warfare, Israel is leading the world when it comes to new technology being deployed on the modern battlefield. The Weapon Wizards shows how this tiny nation of 8,000,000 learned to adapt to the changes in warfare and in the defense industry and become the new prototype of a 21st century superpower, not in size, but rather in innovation and efficiency - and as a result of its long war experience.

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.

When you drop your Diet Coke can or yesterday’s newspaper in the recycling bin, where does it go? Probably halfway around the world, to people and places that clean up what you don’t want and turn it into something you can’t wait to buy. In Junkyard Planet, Adam Minter - veteran journalist and son of an American junkyard owner - travels deep into a vast, often hidden, 500-billion-dollar industry that’s transforming our economy and environment.

Six years after Brexit, it can feel like we're still having the same conversations. This is the explainer we need to move on. And we do need to move on, because in the meantime so much has changed. The economic realities that are making the UK less competitive, less productive and less well-off are ever more obvious - and more and more people are finding out the Brexit they were sold was based on falsehoods and fantasy. So what exactly went wrong with Brexit?

Learn everything you need to start the business you’ve always dreamed of! This comprehensive, step-by-step guide walks the listener through everything an aspiring small business owner needs to know before getting started. It’s not as easy as just hanging up an “Open” sign and letting the money roll in! Planning every step of your business and being aware of all the questions, demands, and challenges you will face will make the difference between just opening up shop and actually running a successful business.

This all happened while Perkins was a Peace Corps volunteer. Then he became an "economic hit man" (EHM), convincing developing countries to build huge projects that put them perpetually in debt to the World Bank and other US-controlled institutions. Although he'd learned in business school that this was the best model for economic development, he came to understand it as a new form of colonialism.

An exciting, hugely revealing account of China’s burgeoning presence in Africa - a developing empire already shaping, and reshaping, the future of millions of people. A prizewinning foreign correspondent and former New York Times bureau chief in Shanghai and in West and Central Africa, Howard French is uniquely positioned to tell the story of China in Africa. Through meticulous on-the-ground reporting, French crafts a layered investigation of astonishing depth and breadth.

Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.

Spanning nine countries, filled with heroic tales of bold decisions and self-sacrifice, and probing vast historical undercurrents, "The Miracle" takes readers inside private boardroom meetings, heated business negotiations, factory floors, and presidential cabinet sessions for a behind-the-scenes look at the events that shaped Asia's economic ascent - and will shape the world in the century to come.

For centuries, oceans were the chessboard on which empires battled for supremacy. But in the nuclear age, air power and missile systems dominated our worries about security, and for the United States, the economy was largely driven by domestic production, with trucking and railways that crisscrossed the continent serving as the primary modes of commercial transit.

George Friedman has forecasted the coming trends (politics, technology, population, and culture) of the next century in The Next 100 Years, and focused his predictions on the coming ten years in The Next Decade. Now, in Flashpoints, Friedman zooms in on the region that has, for 500 years, been the cultural hotbed of the world - Europe - and examines the most basic and fascinating building block of the region: culture.

In this gripping expose from nationally best-selling author Michelle Malkin, you'll learn that the immigration crisis is no accident. Powerful special interest groups are pulling strings behind the scenes to keep US borders open so that a flood of cheap labor can enrich our nation's elite and new generations of Democratic voters can steal our political future. Who is funding America's immigration crisis? Who is profiting off of our vulnerability? In Open Borders, Inc., Malkin follows the money and motives to show that how we're falling victim to a massive immigration scam.

In Outside the Box, Levinson explains that globalization is entering a new era in which moving stuff will matter much less than moving services, information, and ideas.

An insider's sometimes shocking account of how Defense Secretary James Mattis led the US military through global challenges while serving as a crucial check on the Trump Administration. For nearly two years as Trump's Secretary of Defense, General James Mattis maintained a complicated relationship with the president. A lifelong Marine widely considered to be one of America's greatest generals, Mattis was committed to keeping America safe. Yet he served a President whose actions were frequently unpredictable and impulsive with far-reaching consequences.

From the ocean floor to outer space, China’s Digital Silk Road aims to wire the world and rewrite the global order. Taking listeners on a journey inside China’s surveillance state, rural America, and Africa’s megacities, Jonathan Hillman reveals what China’s expanding digital footprint looks like on the ground and explores the economic and strategic consequences of a future in which all routers lead to Beijing.

Featuring all sorts of theoretical and practical gems, Options Trading Simplified: Beginner’s Guide to Make Money Trading Options in 7 Days or Less! explains why it is important to have a risk limiting strategy that protects your capital while optimizing your profit potential. This safety first, step-by-step approach is ideal for beginners and intermediary level traders who want to make money in options trading without losing their nest egg! This book requires no previous knowledge or experience in options or financial trading.

Forget the G-7 and the G-20; we are entering a leaderless "G- Zero" era- with profound implications for every country and corporation. The world power structure is facing a vacuum at the top. With the unifying urgency of the financial crisis behind us, the diverse political and economic values of the G-20 are curtailing the world's most powerful governments' ability to mediate growing global challenges. There is no viable alternative group to take its place.

From a best-selling author with unprecedented access to Pope Francis, an investigative look at the recent financial scandals at the highest levels of the Vatican. A veritable war is waging in the church: On one side there is Pope Francis' strong message for one church of the poor and all; on the other there is the old Curia, with its endless enemies, and the old and new lobbies struggling to preserve their not-so-Christian privileges.

In this fully updated fourth edition, Pinder and Usherwood cover the migrant crisis and the UK's decision to leave the Union, set in the context of a body that is now involved in most areas of public policy. Discussing how the EU continues to draw in new members, they conclude by considering the future of the Union and the choices and challenges that may lie ahead.