Titres dans International

This textbook has three target audiences. First, students taking courses in international marketing or global marketing can use this as a primary textbook. Second, students taking a course in principles of marketing where their professor intends to expand their knowledge due to the globalization of marketing functions in today’s world economy can use this as a supplemental textbook. Thirdly, practitioners of marketing who intend to expand their international knowledge, and perhaps engage in international marketing in the near or distant future, can use this.

Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices.

Forget the G-7 and the G-20; we are entering a leaderless "G- Zero" era- with profound implications for every country and corporation. The world power structure is facing a vacuum at the top. With the unifying urgency of the financial crisis behind us, the diverse political and economic values of the G-20 are curtailing the world's most powerful governments' ability to mediate growing global challenges. There is no viable alternative group to take its place.

Weak, corrupt, and politically unstable, the former Soviet republics of Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan are dismissed as isolated and irrelevant to the outside world. But are they? This hard-hitting book argues that Central Asia is in reality a globalization leader with more extensive involvement in economics, politics, and security dynamics beyond its borders than any other world region. Yet Central Asia's international activities are mostly hidden from view, with disturbing implications for world security.

Now an Apple TV+ limited series, Wanted: The Escape of Carlos Ghosn The unprecedented rise and catastrophic fall of one of the world’s most feared and admired business executives—Carlos Ghosn—a remarkable story of innovation, hubris, alleged crimes, and daring international escape, as...

A case for why regionalization, not globalization, has been the biggest economic trend of the past forty years.

Over the course of a decade spent reporting on the ground in China as a financial journalist, Dinny McMahon gradually came to the conclusion that the widely held belief in China’s inevitable economic ascent is dangerously wrong. Debt, entrenched vested interests, a frenzy of speculation, and an aging population are all pushing China toward an economic reckoning. China’s Great Wall of Debt unravels an incredibly complex and opaque economy, one whose fortunes - for better or worse - will shape the globe like never before.

Robert Conquest has been called by Paul Johnson "our greatest living modern historian". As a new century begins, Conquest offers an illuminating examination of our past failures and a guide to where we should go next. Graced with one of the most acute gifts for political prescience since Orwell, Conquest assigns responsibility for our century’s cataclysms not to impersonal economic or social forces but to the distorted ideologies of revolutionary Marxism and National Socialism.

If the 20th century was the American century, then the 21st century belongs to China. Now the one and only Jim Rogers shows how any investor can get in on the ground floor of "the greatest economic boom since England's Industrial Revolution". In this indispensable new book, Rogers, one of the world's most successful investors, brings his unerring investment acumen to bear on this huge and unruly land now being opened to the world and exploding in potential.

You may already know this, but in case you didn't, here are some facts about why freight brokerage business is growing and why it is so lucrative to get in to: since 2012, freight brokerage industry has been seeing a steady 6-12% growth every year; the ongoing economic recovery is bringing an increase in demand for trucking service; and more!

In the last few years, China's aid program has leapt out of the shadows. But China's tradition of secrecy about its aid fueled rumors and speculation, making it difficult to gauge the risks and opportunities provided by China's growing embrace. This well-timed book, by one of the world's leading experts, provides the first comprehensive account of China's aid and economic cooperation overseas. Deborah Brautigam tackles the myths and realities, explaining what the Chinese are doing, how they do it, how much aid they give, and how it all fits into their "going global" strategy.

Eighteen years after the genocide that made Rwanda international news, yet left it all but abandoned by the West, the country has achieved a miraculous turnaround. Rising out of the complete devastation of a failed state, Rwanda has emerged on the world stage yet again - this time with a unique model for governance and economic development under the leadership of its strong and decisive president, Paul Kagame. Here, Patricia Crisafulli and Andrea Redmond look at Kagame’s leadership.

More than two thousand years ago, a group of philosophers known as the Stoics analyzed life's predicaments and came up with simple solutions. The principles they identified were so profound that they formed the basis of many major modern psychotherapies. They are easy to use and powerful, and they can be applied to modern life and its problems. Often we don't pay much attention to simple principles because we don't believe simple things can be effective, but when understood and consistently practiced, simple principles can have a profound effect on our lives.

The idea of owning a business crosses everyone's minds from time to time, and I was no different. For the majority, all that really comes along is a fleeting thought that never gets much true consideration. There are many reasons why people are afraid to take the plunge - they do not have access to substantial funds, they are afraid to lose the security that comes with a steady paycheck, they believe they will have even less time for family and other commitments, and a host of other "I just can't do it" excuses. But the biggest reason that most people never try is simple - they are terrified of failure. I was no different as I mentioned, I have gone through all the phases that most go through before getting into their own business, but being a OTR truck driver, I was gone weeks at a time. I still loved what I was doing, but I had been married now for several years, and we had two children with a third on the way. I missed my family when I was gone, and it was hard on my wife as well.

A sweeping case that, in a world of trade disputes, higher tariffs, and broader geopolitical uncertainty, a new age of economic localization will put an end to the last half century of globalization—by one of the preeminent economic journalists writing today “This invaluable book is as bold...

In book 1, you will discover: when to use options trading strategies, low risk options trading strategy for covered calls and naked puts, protective put vs covered call strategies, and more.

A remarkable memoir by the man at the apex of Canadian power for over fifty years, Private Power, Public Purpose is the ultimate insider's history in the worlds of politics, business, and philanthropy. Private Power, Public Purpose is an ambitious and sweeping first-hand account of the past 50...

However, this book is not about how to grow a $500 account into a $500,000 account. It is precisely these exaggerated return expectations that bring most beginners to failure. Instead, the author shows, in a realistic way, how you can become a full-time trader in spite of limited start-up capital. This applies both for traders who want to remain private, as well as for those who want to eventually trade customer funds.

A riveting true story of industrial espionage in which a Chinese-born scientist is pursued by the U.S. government for trying to steal trade secrets, by a finalist for the Pulitzer Prize in nonfiction. In September 2011, sheriff’s deputies in Iowa encountered three ethnic Chinese men near a...

$uperhubs is a rare, behind-the-scenes look at how the world's most powerful titans, the superhubs, pull the levers of our global financial system. Combining insider's knowledge with principles of network science, Sandra Navidi offers a startling new perspective on how superhubs build their powerful networks and how their decisions impact all our lives. $uperhubs reveals what happens at the exclusive, invitation-only platforms - the World Economic Forum in Davos, the meetings of the International Monetary Fund, think tanks....