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How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

How can you take your skills and expertise and package it to become a successful consultant? There are proven time-tested principles, strategies, tactics, and best practices the most successful consultants use to start, run, and grow their consulting business. Consulting Success teaches you what they are.

A behind-the-scenes, revelatory history of McKinsey & Company, America's most influential and controversial business consulting firm, told by one of the nation's leading financial journalists. In The Firm, Duff McDonald uncovers how these high-powered, high-priced business savants have ushered in waves of structural, financial, and technological shifts. With unrivaled access to company documents and current and former employees, McDonald reveals the inner workings of what just might be the most influential private organization in America.

Casey Stanton is here to change your life—and revolutionize how you serve companies as a marketer. Based on over a decade of trial and error and Stanton’s experience working inside over 100 companies as a marketing strategist and fractional chief marketing officer, The Fractional CMO Method cracks the code on what it takes to attract, convert, and serve great companies as a fractional CMO. With clear action steps, engaging stories, and access to swipe-and-deploy worksheets, you’ll be well on your way to winning and serving great clients in no time!

Imagine if you could start your dream business, work from home, and make a real difference in people's lives. When you become a life coach, all of this is possible. The authors of Make Money as a Life Coach get it. They know what it’s like to navigate the world of online business and coaching. After considerable learning and several wrong turns, they’ve both gone on to create successful coaching businesses.

This book reveals what it takes for consultants of all types, as well as organizational leaders, to be really helpful in dealing with the complex, systemic, constantly changing organizational problems of today. They need to rapidly create a relationship of trust and openness that enables clients, subordinates, and team members to reveal what is really on their minds and to jointly develop a sense of what is the problem and what kind of adaptive response could best deal with it.

The ultimate do-it-now guide to getting started in managed services. Now includes chapters on cloud services, bundling, and more. Whether you're a new computer consultant or an experienced technician making the move to managed services, this is the perfect audiobook for you! The audiobook includes step-by-step instructions for creating service offerings, reformulating your business, creating service agreements, and more!

In The Scrum Master Files, trusted coach and certified scrum trainer Angela Johnson takes you through her journey from project manager to scrum master. She helps you learn through her own failures what it means to coach developers, product owners, and organizations in changing the way they work with scrum. The case studies in this book put you in the scrum master role and help you see what went wrong and how to make things right using real-world scenarios. The secrets shared in this book are not exclusive to scrum masters!

The Focus workshop presents an engaging and inspirational learning experience and will change your life in ways you never thought possible.

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn listeners from sales novices into rainmakers.

Working out what to include and exclude in an MSP offering, as well as how to bundle, package, and price your plans, is one of the toughest things most MSPs face when building and growing their business. In this short but impactful audiobook, Nigel demystifies the process, answers the tough questions, and provides examples to help you build an MSP offering that not only appeals to your clients but also allows you to scale.

This practical and motivational guide provides the tools and knowledge to control your future and secure your fortune. From establishing goals and sorting out the legal and financial paperwork, to advanced marketing strategies and relationship building techniques, this indispensable book offers step-by-step instructions for you to establish and grow your own consultancy business. This extensively revised and updated fourth edition includes new and expanded coverage on utilizing informal media, changes in guidelines, key distinctions of wholesale and retail businesses, and much more.

If you want to cook a delicious soup, you start with the best ingredients. The pot you cook the soup in won’t affect the outcome very much. Many coaches hope that things like a Facebook group, YouTube channel, or Funnel are the answer to growing their businesses when, in fact, these are the equivalent of a pot in a kitchen. They are helpful tools, but they don’t work on their own. You must combine them with the best ingredients. Nail Your Niche is about finding your ingredients, so you can use them with your tool of choice to build a successful online coaching business.

Land the deals you want and develop your instincts with million-dollar negotiation techniques. After selling over $3 billion in real estate, including the most expensive one-bedroom house in history, Josh Altman, costar of the hit show Million-Dollar Listing Los Angeles, wants to teach you the real estate sales and negotiation tactics that have made him one of America's top agents. Buying or selling a house, whether for a client or yourself, is one of the most important and stressful deals anyone can make, demanding emotional intelligence and a solid set of negotiating skills.

Whether you're just getting into consulting or you're a seasoned consulting veteran but aren't experiencing the level of success and results you truly desire, this book offers you the advantage you need. Michael Zipursky, CEO of ConsultingSuccess.com and coach to elite consultants, has coached and trained more than 6000 consultants from around the world. In this book, Michael identifies the most significant factor in your success: your mindset.

In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results.

From Uber to the presidential debates, the gig economy has been dominating the headlines, and for good reason. Today, more than a third of Americans are working in the gig economy - mixing together short-term jobs, contract work, and freelance assignments. For those who've figured out the formula, life has never been better! The Gig Economy is your guide to this uncertain but ultimately rewarding world. Succeeding in it starts with shifting gears to recognize that only you control your future.

UNLEASH YOUR TRANSFORMATION is an empowering book for business leaders. Change is the new norm as organizations need to stay ahead in an ever-faster-changing world. However, changing the status quo is hard and challenging. So how do you succeed? Unleash Your Transformation offers a unique holistic and pragmatic approach–The Transformational Flywheel–to make change at scale happen.

More than two thousand years ago, a group of philosophers known as the Stoics analyzed life's predicaments and came up with simple solutions. The principles they identified were so profound that they formed the basis of many major modern psychotherapies. They are easy to use and powerful, and they can be applied to modern life and its problems. Often we don't pay much attention to simple principles because we don't believe simple things can be effective, but when understood and consistently practiced, simple principles can have a profound effect on our lives.