Titres dans Éthique professionnelle

Over the course of seven decades Ralph Nader has been Corporate America's fiercest critic. But now, in a book that will surprise both his fans and critics, Nader profiles a small group of CEOs who he believes performed extraordinarily well as business leaders and civic reformers, some well-known, some not, who should be celebrated as exceptions whose life and career should be a course of emulation and inspiration for students of business, executives, and the wider citizenry.

Vincent Stanley, Patagonia's director of philosophy, with Yvon Chouinard, founder and former owner of Patagonia, draws on fifty years' experience to challenge all business owners and leaders to rethink their businesses in a time of cultural and climate chaos. The authors describe the current impact of manufacturing, commerce, and traditional capitalism on the planet's natural systems and human communities, and how that impact is forcing business to change its ways.

The Age of Turbulence is Alan Greenspan’s incomparable reckoning with the contemporary financial world, channeled through his own experiences working in the command room of the global economy longer and with greater effect than any other single living figure. Following the arc of his...

According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to business people who want to maximize profits ethically. Through logical argument and various examples, this audiobook shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.

Neither Washington DC, Wall Street, Mexico, China, the Feds, nor the media are the cause of our problems - nor are they the cure. What happens after all the bogeymen have been vanquished? What if opposing the incompetence of the European Union, the biases of the American media, the corruption of crony capitalism, the arrogance of political power brokers, and allegedly unfair global trade deals is not enough? The key to American prosperity in this new era of populism is for moral people to make responsibility matter again by renewing personal virtue.

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.

Many of Philip K. Dick’s books and short stories seem like hallucinations, leading us to distant future scenarios or into surreal parallel worlds. On a second look, we discover that these social and technical developments are emerging, if they do not already exist. Dick’s philosophy is in harmony with W. Edwards Deming’s System of Profound Knowledge. Both ideas jointly together show important ways to prevent a dystopia and to use the new technologies to humanize the corporate world, including a focus on ethics, compliance, and sustainability.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.

As climate change becomes an international crisis, more and more industries are looking for a sound model for creating successful environmentally friendly companies, and a new generation of young leaders are eager for inspiration and guidance on creating sustainable businesses. Mid-Course Correction Revisited advocates why we need to create prototypical green companies and a new economy - not based on non-renewable resources, but on renewable energy, aggressive recycling, innovative technology, and sustainable business practices.

Born out of Khuram Malik's aspirations to sow the seeds of a flourishing generation of successful Muslim entrepreneurs, Billion Dollar Muslim is a book which opens our eyes to the great possibilities that can be achieved when the entrepreneurial mindset is embraced. Khuram speaks from personal experience, and he does an amazing job of sharing his conviction that the advantages of entrepreneurship can wield great benefit not only to the individual but also to the Muslim Ummah and society as a whole.

Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It explores how technology has progressed humanity's most noble pursuits, while also grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech's stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.

$uperhubs is a rare, behind-the-scenes look at how the world's most powerful titans, the superhubs, pull the levers of our global financial system. Combining insider's knowledge with principles of network science, Sandra Navidi offers a startling new perspective on how superhubs build their powerful networks and how their decisions impact all our lives. $uperhubs reveals what happens at the exclusive, invitation-only platforms - the World Economic Forum in Davos, the meetings of the International Monetary Fund, think tanks....

The story of a friendship that started in law school and ended with the largest insider trading scandal in Canadian history, this eye-opening chronicle reveals for the first time how Gil Cornblum and Stan Grmovsek worked together to rip off Wall Street and Bay Street - the Canadian Wall Street equivalent - for over $10 million. Cornblum would scout around his law offices in the middle of the night, looking for confidential information on mergers or takeovers.

This groundbreaking audiobook serves as your definitive guide to sustainable business dominance, designed for established owners aiming to command premium pricing, attract high-value clients, build unshakeable market leadership, and forge enduring competitive advantages. Across eight comprehensive chapters, you will uncover proven systems for premium client acquisition, strategic pricing models that maximize profitability, ethical influence frameworks to cultivate customer loyalty, advanced brand engineering techniques, and scalable operational strategies for market dominance.

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.

Este libro es un llamado a la reflexión para todos aquellos que trabajan en el mundo del marketing y las comunicaciones. En un contexto donde los consumidores son cada vez más conscientes de su poder y de la necesidad de actuar de manera responsable y sostenible, el autor argumenta que la ética es fundamental para construir una marca auténtica y duradera.

Your brand’s story can’t be concocted by a marketing team or agency, bubbling into some witches’ brew. It must be uncovered by revealing your brand’s most inspiring aspects. The simple truth: if you build on a foundation of authenticity, you can find the people that think like you, value what you value, and are ready to join in the celebration of your story. In Everyone is an Influencer, Kelly Keenan, founder of Brand Story Experts, unlocks the code to recognizing and utilizing true Influencers to soar your organization to new heights.

More than 50 years after the civil rights movement, there are still glaring racial inequities all across the United States. In Rich Thanks to Racism, Jim Freeman, one of the country's leading civil rights lawyers, explains why as he reveals the hidden strategy behind systemic racism. He details how the driving force behind the public policies that continue to devastate communities of color across the United States is a small group of ultra-wealthy individuals who profit mightily from racial inequality.

White men are finally realizing that simply not being racist isn’t enough to end racism. These men want deeper insight not only into how racism has harmed Black people, but, for the first time, into how it has harmed them. They are beginning to see that racism warps us all. Letters to My White Male Friends promises to help men who have said they are committed to change and to develop the capacity to see, feel and sustain that commitment so they can help secure racial justice for us all.

Using dozens of vivid examples to show how society overprescribed competition as a solution and when unbridled rivalry hurts consumers, kills entrepreneurship, and increases economic inequality, two free-market thinkers diagnose the sickness caused by competition overdose and provide remedies...