Titres dans Aspects commerciaux

Paradoxe entre l’abondance pour le consommateur et ses choix de plus en plus restreints ; mépris  de la propriété intellectuelle, donc incapacité  d’assurer un revenu décent aux créateurs ; modèle  d’affaires ne servant que les monopoles (70 % à  85 % des revenus publicitaires engrangés par  Google, YouTube, Facebook, Netflix… ) ; "indifférence" politico­juridique, car les gouvernements  ne semblent pas vouloir remédier à cette situation.

Seymour Stein is America's greatest living record man. Not only has he signed and nurtured more important artists than anyone alive, now 60 years in the game, he's still the hippest label head, traveling the globe in search of the next big thing. Since the late '50s, he's been wherever it's happening, and along that winding path, he discovered and broke out a skyline full of stars, including Madonna, The Ramones, Talking Heads, Depeche Mode, Madonna, The Smiths, The Cure, Ice-T, Lou Reed, Seal, and many others.

Since 2001, the US Department of State has been sending hip hop artists abroad to perform and teach as goodwill ambassadors. There are good reasons for this: Hip hop is known and loved across the globe, acknowledged and appreciated as a product of American culture. Hip hop has from its beginning been a means of creating community through artistic collaboration, fostering what hip hop artists call building.

Today’s music business is more challenging than ever, but music’s availability and the consumption of this powerful force offer unprecedented opportunities for those with the desire to succeed. Music Business Essentials: A Guide for Aspiring Professionals takes musicians and beginning business students on a journey full of vital nuts-and-bolts knowledge as well as practical wisdom from a veteran industry professional.

Legendary entertainer Gary Owens draws upon his four decades in radio, TV, film, and animation to show you how to break into the voiceover business and carve out a million-dollar niche for yourself with your voice. Sprinkled with priceless anecdotes and tips throughout from well-known actors, producers, and agents, Owens gives you the inside track on becoming a successful DJ, newscaster, announcer, sportscaster, commercial or cartoon voice, or other type of voice artist.

Factory Records has become the stuff of legend. The histories of the label have been told from many perspectives, from visual catalogues and memoirs to exhibitions. Yet no in-depth history has ever been told from the perspectives of the women who were integral to Factory's cultural significance. Told entirely in their voices, I Thought I Heard You Speak is an oral history that reveals the true cultural reach of the label and its staying power in the twenty-first century.

In this valuable resource guide for both beginners and professionals, veteran songwriter, producer, arranger, vocalist, music director, and educator Larry D. Batiste shares practical advice and tips from his decades of experience in ways that are bound to help all listeners improve their songwriting skills. Through this book, listeners will learn the craft of professional songwriting, including the ins-and-outs of song structure, lyric and melody writing, and the essential elements of a hit song.

For aspiring and seasoned music producers alike, the lack of transparency in the industry can lead to confusion, costly mistakes, and missed opportunities. Without a clear set of guidelines, many talented producers stumble not because of a lack of ability but because they simply are not equipped with the right knowledge or strategy to navigate industry demands. This audiobook is here to serve as a comprehensive guide-a rulebook that translates the complexities of the music business into actionable steps.

The fourth volume of the Solo Acoustic Musician series expands on subjects only touched upon in earlier volumes. Michael Nichols chooses in this book to focus on a unique musical environment and subculture — the “open mic” event, at which performers sign up to play. Some are amateurs, some are professionals, and many are Solo Acoustic Musicians. Michael once again strives to give you a truthful and transparent look into a Solo Acoustic Musician's lifestyle by sharing his experiences at various types of open mics, as a performer, as a host, and as a member of the audience.

There is no shortage of talent in the music industry. There is however a lack of "inspiration" and "information". So many talented artists dream of leaving a 9-5 job in hopes of pursuing their music dreams. These Beats Ain't Free is an intuitive guide that is focused on helping producers, engineers, artists, & dreamers from all walks of life develop the tools to make their "Passion" their "Paycheck".

'5 Steps to a Roadie Job' details the exact steps you need to take to find work with international touring music artists as a sound engineer, backline tech, concert lighting engineer, tour manager, touring stylist, chef, driver, or any of the numerous other concert touring jobs. The audiobook breaks down some of the myths of working in the live music business with an honest and realistic approach to working with music artists on tour.

This book is not just a project for me; it’s a labor of love. It all began during my time at Berklee College of Music, when I was tasked with choosing a research topic. I found myself drawn to the question, “Why there are no more Black R&B groups in existence?” This wasn’t just an academic curiosity; it was a topic that resonated deeply with me, as my research revealed that 99% of all R&B groups are majority African American.

Michael Nichols has done a deep dive into the business side of booking a gig by interviewing managers, owners, and agents who are in charge of hiring Solo Acoustic Musicians. This book reveals the perspectives of the people who handle the calendar of events and tells you what they think, what they want to know, and how to approach them, all of which is vital to success as a Solo Acoustic Musician.

Secret (and not-so-secret) weapons, side-of-the-stagers, rhythm and horn sections, backup singers, accompanists—these and other "band people" are the anonymous but irreplaceable character actors of popular music. Through interviews and incisive cultural critique, writer and musician Franz Nicolay provides a portrait of the musical middle class.

Renowned music manager Rikki Stein has spent nearly six decades moving musicians around the world, and this book recounts a lifetime of adventure on the road. Always in the right place at the right time, Rikki was part of the great countercultural moments of the last century, from Woodstock and the Vietnam War Moratorium March to the launch of Glastonbury Festival.

Let's not beat around the bush, Covid made a total mess for musicians, producers, bands, DJs, road crew, venue owners, lighting engineers, and anyone else involved in the industry. The main lesson that I learnt from it all…don’t put all your eggs in one basket. Now, during the aftermath of it all, we see the cost-of-living crisis, and now a recession. So, we need to find new ways to protect ourselves from anything that could endanger our livelihoods again in the future.

This book is exactly what it says: a Book of Last Resort. But if you're an artist toiling without traction, it may be time for something different. Fifteen years in the making, The Book of Last Resort is Jon Reed's hand-crafted love letter to all the artists who aren't where they want to be creatively - or financially. The goal? Turning hard truths about the digital economy into a methodology that artists can use.

In today's digital era, the music industry has experienced significant transformations in how musicians create, distribute, and monetize their art. While the traditional avenues of record sales and touring still play a role, innovative approaches have emerged, empowering musicians to explore new ways of generating income through their music.

I have seen it all—the good, the bad, and the ugly of being a musician—and my aim is to help you find ways to embrace the positives and avoid the negatives. They say experience is the best teacher: let's use mine to your benefit.

With clients ranging from rappers, singers, music producers, authors, and athletes, Lynn Hobson has written a comical yet heart-wrenching account of her career as “the go-to publicist” in the hip-hop community. She keeps it real as she fights to keep her spiritual principlse intact while making it happen in the streets. It is a battle, but she makes it through to see another day, another show, another hit, and another client who has that sparkle in their eyes. This is Diary of a Hip-Hop Publicist.