Résultats lu par "Jeff Cummings" dans Toutes les catégories

Gore Vidal’s reputation as America’s finest essayist is an enduring one. This collection, chosen by the author from 40 years of work, contains about two-thirds of what he published in various magazines and journals. He has divided the essays into three categories, or states. State of the art covers literature, including novelists and critics, bestsellers, pieces on Henry James, Oscar Wilde, Suetonius, Nabakov, and Montaigne (a previosly uncollected essay from 1992).

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Trouble sleeping, panic attacks, knots in your stomach, excessive worry, doubts, phobias - anxiety comes in many shapes and sizes, and affects millions of people. But you don’t have to suffer anymore. In Retrain Your Anxious Brain, renowned therapist and anxiety expert John Tsilimparis, MFT, shares the groundbreaking program he’s created to help hundreds of people (himself included) free themselves from crippling anxiety and live healthier, happier lives.

Un-Agoraphobic offers a comprehensive, step-by-step self-help program for overcoming agoraphobia and panic attacks. Since overcoming his own disorder twenty years ago, Mathew has been leading support groups and recovery programs for people with agoraphobia. He understands what agoraphobes need and how to deliver it.

Award-winning historian David Pietrusza unpacks the most ingloriously iconic headline in the history of presidential elections - DEWEY DEFEATS TRUMAN - to reveal the 1948 campaign's backstage events and recount the down-to-the-wire brawl fought against the background of an erupting Cold War, the Berlin Airlift, the birth of Israel, and a post-war America facing exploding storms over civil rights and domestic communism.

Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....

Virtually Human explores what the not-too-distant future will look like when cyberconsciousness - simulation of the human brain via software and computer technology - becomes part of our daily lives. Meet Bina48, the world's most sentient robot, commissioned by Martine Rothblatt and created by Hanson Robotics.

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business" In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

We've all read about the experts: the artists, the scientists, the engineers - that special group of people known as Imagineers for The Walt Disney Company. But who are they? How did they join the team? What is it like to spend a day in their shoes?

“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.

Manhattan Medium Thomas John has been hailed as "the Hollywood psychic with the highest batting average" by The Hollywood Reporter and a psychic medium with "an impressive connection that impresses even the most skeptical minds" by The Examiner. Now he shares what he's seen and heard on the Other Side.

In The Upside of Your Dark Side, two pioneering researchers in the field of psychology show that while mindfulness, kindness, and positivity can take us far, they cannot take us all the way. Sometimes, they can even hold us back. Emotions like anger, anxiety, or doubt might be uncomfortable, but it turns out that they are also incredibly useful.

The remarkable story of an ordinary man who was transformed when a traumatic injury left him with an extraordinary gift. No one sees the world as Jason Padgett does. Water pours from the faucet in crystalline patterns, numbers call to mind distinct geometric shapes, and intricate fractal patterns emerge from the movement of tree branches, revealing the intrinsic mathematical designs hidden in the objects around us. Yet Padgett wasn’t born this way. Twelve years ago, he had never made it past pre-algebra. But a violent mugging forever altered the way his brain works.

We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.

Addiction is a preventable, treatable disease, not a moral failing. As with other illnesses, the approaches most likely to work are based on science - not on faith, tradition, contrition, or wishful thinking. These facts are the foundation of Clean, a myth-shattering look at drug abuse by the author of Beautiful Boy. Based on the latest research in psychology, neuroscience, and medicine, Clean is a leap beyond the traditional approaches to prevention and treatment of addiction.

Advice about food can be confusing. There's usually only one thing experts can agree on: some ingredients - often the most enjoyable ones - are bad for you, full stop. But as Aaron Carroll explains, these oversimplifications are both wrong and dangerous: if we stop consuming some of our most demonized ingredients altogether, it may actually hurt us.

The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.

In The Glass Cage, bestselling author Nicholas Carr digs behind the headlines about factory robots and self-driving cars, wearable computers and digitized medicine, as he explores the hidden costs of granting software dominion over our work and our leisure. Even as they bring ease to our lives, these programs are stealing something essential from us.

A cold case dating from the 1960s draws forensic anthropologist Gideon Oliver to the Channel Islands decades later to shine a light on the mysterious connection between two men who died there on the same night.

It was the election that would ultimately give America "Camelot" and its tragic aftermath. 1960 is a stunning recreation of the bare-knuckle politics of the primaries, the party conventions' backroom dealings, the unprecedented television debates, along with hot-button issues of race, religion, and foreign policy. And, at the center of it all, three future presidents - Lyndon Johnson, John F. Kennedy, and Richard Nixon. In this essential work of history, David Pietrusza chronicles 1960's struggle for power by bringing to life its towering events and personalities, unlocking its secrets, and turning expert scholarship into rich, human storytelling.