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This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts - the kind of sales that transform your business. Here, you'll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.

In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

Dr. Le-Bucklin's parenting book is the first by a pediatrician who is also a mother of twins. No other pregnancy and parenting book for multiples offers this unique and much-needed perspective. Twins 101 features practical advice and well-researched information. From maintaining a healthy twin pregnancy to meeting the daily challenge of caring for twins, Twins 101 guides families through each stage with insightful tips, practical advice, useful resources, and inspirational stories.

A business' current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset and boost your business by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers their least expensive, most easily acquired sales to slip away. Don't let this happen to you!

The New Edge in Knowledge captures the most practical and innovative practices to ensure organizations have the knowledge they need in the future and, more importantly, the ability to connect the dots and use knowledge to succeed today.

This collection of unabridged, unforgettable tales, written by some of science fiction's most esteemed authors, pays homage to one of the genre's most cherished story types. Whether time travel stories leap forward in time or slip into the past, they remain popular with fans.

Short novels are movie length novels that may well be the perfect length for science fiction stories. This unabridged audio collection presents the best-of-the-best short science fiction novels published in 2011, by current and emerging masters of this form. In "The Ice Owl", by Carolyn Ives Gilman, an adolescent, female, Waster, in the iron city of Glory to God finds an enigmatic tutor who provides her with much more than academic instruction while a fundamentalist revolt is underway.

When the human and the vampire worlds collide, there will be hell to pay. Luca Ambrus is a rare breed: Vampire from birth, begotten by vampire parents, blood born. He is also an agent of the Council - the centuries-old cabal that governs vampirekind, preserving their secrecy and destroying those who betray them. When a cryptic summons leads him to the scene of the brutal killing of a powerful Council member, Luca begins the hunt for an assassin among his own people. But instead of a lone killer he discovers a sinister conspiracy of rogue vampires bent on subjugating the mortal world.

The Google Resume is the only book available on how to win a coveted spot at Google, Microsoft, Apple, or other top tech firms. Gayle Laakmann McDowell worked in Google Engineering for three years, where she served on the hiring committee and interviewed over 120 candidates. She interned for Microsoft and Apple, and interviewed with and received offers from 10 tech firms. If you're a student, you'll learn what to study and how to prepare while in school, as well as what career paths to consider.

For nearly six centuries I have roamed the night, a mortal man no longer. Would that I could undo the past -- when I entered the sanctuary of the Knights Templar to wrest from them the Holy Grail, only to discover the chalice I raised to my lips was not the sacred relic but a hellish cup of damnation. Now I shun the day and all things human, driven by an ungodly thirst. And yet...

The USA Today best-selling author returns with an unforgettable tale of a marriage of convenience that becomes a love match.

In Pushback, top leadership consultant Selena Rezvani argues that self-advocacy is critical to success. Yet women initiate negotiations four times less often than men, resulting in getting less of what they want - promotion opportunities, plum assignments, and higher pay. This book shines a light on the real rules of holding your own and pushing back for what is rightfully yours. Drawing on interviews with high-level leaders, Rezvani offers listeners in the first half of their career the unedited truth about how women have asked their way to the top and triumphed.

When hikers Dayna and Eric find a young woman naked, terrified, and speechless, they're sure she's the victim of foul play. But the truth is much more shocking: She isn't human at all. She's Dun Lady's Jess, a horse transformed into this new shape by the spell that brought her and her rider, to whom she is utterly devoted, into this world. Posessed now of human intelligence but still a horse deep inside, Jess desperately searches this world for her master and rider, using her fiery equine spirit to take on human idiosyncracies - and human threats.

The Trustworthy Leader reveals the benefits organizations enjoy when trustworthy behavior is practiced consistently by their leaders. Drawing from examples from the best companies to work for, Lyman, cofounder of Great Place to Work Institute, explains that being trustworthy means that leaders' behaviors are rooted in their commitment to the value of trust and not simply in an imitation of the practices of others.

The editors who brought us Unsettling America and Identity Lessons have compiled a short-story anthology that focuses on themes of racial and ethnic assimilation. With humor, passion, and grace, the contributors lay bare poignant attempts at conformity and the alienation sometimes experienced by ethnic Americans. But they also tell of the strength gained through the preservation of their communities, and the realization that it was often their difference from the norm that helped them to succeed.

There are some life-long quests that all women have in common - meaningful work, true love, and a bra that doesn’t leave red marks on your skin. In the comfort of her Brooklyn basement bra shop, Sima Goldner teaches other women to appreciate their bodies, but feels betrayed by her own. Shamed by her infertility and by a secret from her youth, she has given up on happiness and surrendered to a bitter marriage. But then Timna, a young Israeli with enviable cleavage, becomes the shop seamstress.

When Blaine Kendricks discovers strangers in Shadow Hollers, she thinks they've come to trade. She couldn't be more wrong. When Dacey Childers comes to Shadow Hollers, Blaine's family thinks he's there to hunt game. They couldn't be more wrong. When the Annekteh come to Shadow Hollers, they think the isolated community living there has no way to resist their invasion.

More than ever, Americans are realizing that if we want to keep this country great, we must be citizen-patriots. And here’s the handbook every citizen-patriot needs: The Essential American, featuring the fundamental documents of our nation’s history.

Maggie Silver does her best to scramble up the ladder at an exclusive, high-powered PR firm in Southern California whose clients are movie stars and famous athletes.