Showing results by narrator "Jeff Cummings" in All Categories

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

In a series of penetrating and alarming essays, whose centerpiece is a commentary on the events of September 11, 2001 (deemed then too controversial to publish), Gore Vidal challenges the comforting consensus following September 11th and goes back and draws connections to Timothy McVeigh’s bombing of the federal building in Oklahoma City. He asks were these simply the acts of “evil-doers?”

In Breaking van Gogh, James Grundvig investigates the history and authenticity of van Gogh's iconic Wheat Field with Cypresses. Relying on a vast array of techniques from the study of the painter's biography and personal correspondence to the examination of the painting's style and technical characteristics, Grundvig proves that the "most expensive purchase" housed in the Metropolitan Museum of Art in New York is a fake.

The collapse of Bernie Madoff's Ponzi scheme led to the instant evaporation of $65 billion of wealth. The effects of Madoff's brazen fraud were felt most closely in New York and Palm Beach but the story was, and continues to be, front page news across the country.

We all make mistakes. Nobody’s perfect. Not even some of the greatest geniuses in history, as Mario Livio tells us in this marvelous story of scientific error and breakthrough. Charles Darwin, William Thomson (Lord Kelvin), Linus Pauling, Fred Hoyle, and Albert Einstein were all brilliant scientists. Each made groundbreaking contributions to his field - but each also stumbled badly. These five scientists expanded our knowledge of life on Earth, the evolution of the Earth itself, and the evolution of the universe, despite and because of their errors. As Mario Livio luminously explains, the scientific process advances through error.

Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....

James Patterson is a gay accountant living in Keyes, Oklahoma - deep in the Bible Belt - the religious heartland of America. He's also the first person to make contact with an extraterrestrial intelligence seeking to understand our world, and that makes him the most important person on the planet.

Gore Vidal - novelist, playwright, critic, screenwriter, memoirist, indefatigable political commentator, and controversialist - is America’s premier man of letters. No other writer brings more sparkling wit, vast learning, indelible personality, and provocative mirth to the job of writing an essay.

Since he was disfigured in a fire sixteen years ago, recluse Louis Malone has remained hidden from the prying eyes of his neighbors in the small town of Waverly. Across town, Iris Shula, a lonely and unlovely nurse knows, at thirty-seven, it is unlikely that her Prince Charming will ever appear. But Iris is about to learn how wrong she is. When Louis accidently falls out of his second story window these two kindred souls are brought together. What unfolds is a most unlikely love story.

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business" In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

Want to retain more of what you read, perform better on tests, or just remember where you left your car keys? Author Ron Fry's effective system has helped hundreds of thousands of people successfully adapt today's best memorization techniques to their own needs and situations. Packed with quizzes designed to pinpoint your specific trouble spots - as well as proven strategies for any memory-based task - Master Your Memory is the only book you need to improve your memory power for a lifetime.

In Your New Money Mindset, Jim and Brad guide you through a Money Mindset Assessment, which will pinpoint what attitudes about money you should work on developing in order to achieve financial freedom. The goal is to cultivate a surplus mind-set that allows you to enjoy what you have and be openhearted toward others. Discover today how to create a healthy relationship with money.

The rich are very different from you and me. Blessed by great wealth, they can get what they want, even what they shouldn’t have. Cursed by great wealth, they become the targets of others who will risk everything to become affluent. Nelson DeMille introduces twenty original tales by today’s most elite mystery writers who explore the life (and death) styles of the rich and infamous.

When Gore Vidal’s New York Times bestseller Perpetual War for Perpetual Peace was published, the Los Angeles Times described Vidal as the last defender of the American republic. In Dreaming War, Vidal continues this defense by confronting the Cheney-Bush junta head-on in a series of devastating essays that demolish the lies American Empire lives by, unveiling a counter-history that traces the origins of America’s current imperial ambitions to the experience of World War Two and the post-war Truman doctrine.

LAPD detective Michael Gideon and his German shepherd K-9 partner, Sirius, walked through fire to catch an infamous serial killer, and Gideon is still paying the price with his PTSD fire dreams. To assist the FBI’s Behavioral Analysis Unit, Gideon has agreed to monthly prison visits with Ellis Haines, a.k.a. the Weatherman. This time, a homicide case the FBI wants Haines to analyze sparks a chilling discovery: A new serial killer has struck, and he's lacing his crime scenes with hidden messages intended for Haines.

It's been a year of change for Gideon and Sirius. Both are new parents, but for the two of them, the joys of fatherhood have to wait. After a few months of silence, the All-In Killer has begun his murderous spree again - and his latest victim died only miles from Gideon's doorstep. The All-In Killer has made it no secret that his homicidal countdown will end only with the deaths of Gideon and Sirius. When Gideon decides he can no longer hide the encroaching threat from his wife, they prepare together for the approaching storm.

In Chancing It, award-winning scientist and writer Robert Matthews shows how to understand the laws of probability and use them to your advantage. He gives you access to some of the most potent intellectual tools ever developed and explains how to use them to guide your judgments and decisions.

Humanity put all its fading hopes in New Eden, a pristine star system 230 light-years from the ravaged Earth. But upon arrival, the would-be colonists encountered the Kresh - a diabolical alien race who quickly captured the human starship and tortured its inhabitants in hopes of learning the coordinates of Earth. Street-smart Cyrus Gant managed to escape, crashing to the surface of a nearby moon terraformed by the Kresh and inhabited by primitive humans.

Human pioneers fleeing Earth for the promised land of New Eden found hell instead, falling prey to the reptilian Kresh. But street-savvy Cyrus Gant escaped the aliens, rescued master telepath Klane, and began a desperate journey to head off the impending Kresh invasion of Earth.

A cold case dating from the 1960s draws forensic anthropologist Gideon Oliver to the Channel Islands decades later to shine a light on the mysterious connection between two men who died there on the same night.